The application is uploaded mainly through the developer platform, but the platform mainly includes hardware developers (APPStore, Ovi), software developers (AndroidMarket, Windows Mobile Market), network operators (mobile phone MM, Tianyi Space, wostore) and independent stores (Android Market, OpenFeint). And some B2C application platforms (AmazonAndroidAPPStore). In the domestic market, it is mainly supported by hardware developer stores, network operators and independent stores. Among them, hardware developer stores: Lenovo App Store, Yu Zhihui (Huawei); Network operators: Mobile MM, Telecom Tianyi Space, Unicom wostore Independent Stores: Android Market, Anzhi Market, Jifeng Market, Amy Software Store, Youyi Market, Pocket App Store, Android Market, Anzhi Market, Cage Store, Android Star, Anfeng Download and Liqu Android Market.
APP channel promotion method 2: offline pre-installation
Li Jinguo believes that this step remains the key. If you have the strength, let your products become the original supporting applications of mobile phones? Otherwise, mobile phone manufacturers or operators will have to pay the bill. The cost is still high, and this marketing method is quite effective. This channel is mainly conducted in mobile advertising alliance, and the conversion rate is still very high, which can reach 25%.
APP channel promotion method 3: content marketing
Mainly through the network media to increase their exposure, this way is more important in the choice of network platform, to choose those authoritative, and on-site evaluation of the application of mobile Internet media. When your product is promoted to attract public attention, the developer should have a public relations person to promote the corporate image. Publish soft articles through Sina Technology, Tencent Technology, Donews and other platforms to improve users' reputation and increase publicity.
APP channel promotion method 4: online advertising
Nowadays, many netizens are easily attracted by advertisements when surfing the Internet. Therefore, online advertising has a driving effect on traffic, and at the same time, it has greatly improved its popularity. So what do online advertisements mainly include? Next, Li Jinguo will analyze it: First, PC online advertisements, including hard and rich media advertisements, search advertisements and so on; Second, mobile advertising, which first appeared in the mobile version of googleAdwords, has been limited by the development of mobile networks. Then Google bought Admob and started mobile online advertising. Of course, we must also see the rapid development of Apple's iAD. The mobile advertising platform made in China is also very wrong. It can be promoted through the network formed by application, which has the advantage of accurately matching the user groups. Payment can be made according to CPM, CPC and CPA_.
APP channel promotion method 5: free distribution of applications
It is mainly an effective means of limited-time marketing (free promotion) of application products, allowing developers to provide advanced applications without advertising, registration requirements or other additional conditions, and provide these applications to website visitors for free in a certain period of time, and recover the cost through online advertising.
APP Channel Promotion Method 6: Application of Internet Open Platform
This platform should not be underestimated. Submit your mature APP applications to the Internet open platform and enjoy a large number of users, such as Tencent open platform, 360 open platform, Baidu open platform, Xin Kai open platform and Renren open platform. Add different angles of experience to your users.
APP channel promotion method 7: develop online mobile phone applications.
If you have the strength, developing an online version of mobile phone application software by yourself will help to open the sales of products outside the smart phone platform. Integrate mobile internet and network channels.
APP channel promotion method 8: paid advertising
The cost of this method is relatively high, especially for off-peak local TV programs, well-known Internet platforms and portals with huge traffic. This method may not be very effective, but whether it is traditional media or new media, most of the revenue sources and profit models are inseparable from advertisements, and users can see that advertisement every day. The brand effect has been imperceptibly formed.
APP channel promotion method 9: network viral video marketing
In the e-commerce industry, we are more likely to see people like Meng Bazaar, who constantly put advertisements on video websites. And the information that video can convey is irreplaceable by words and pictures. Come to a cool display video of the application, so that it is easy for the audience to remember your brand and the production cost is not high. At the same time, the WeChat QR code of the current traffic is good.
APP Channel Promotion Method 10: Weibo Marketing
We can conduct content marketing through Weibo, so that we can communicate with a large number of users at close range, so the influence of Weibo should not be underestimated. When you are in Weibo, you should pay attention to the accounts of opinion leaders, topic makers and evaluation websites on Weibo, and try to get in touch with them. Make full use of this platform to interact with users to increase user stickiness and make your APP more popular!