First, improve the quality of articles.
Once a high-quality content search engine is included, if it is recognized, it will also give itself a certain weight. How to produce high-quality articles has been searched a lot online, so I won't go into details here. The family background is better than Ke Xiping's, and I want to talk about the high-quality content in Baidu's eyes.
Baidu knows that its own search engine platform and other search engine platforms are highly weighted and rank well. There is no doubt that its content is of high quality. So how much does Baidu know about the quality content in its eyes?
Second, the internal link construction
The construction of internal links is actually aimed at weight transfer. In the common places where internal links are arranged, you can arrange the entrances of important internal pages and the latest articles on the home page, channel home page and columns page, such as the sprocket effect of "previous article" and "next article", recommendation of related articles, recommendation of popular articles and so on. Many websites also use tags, define tags for each article, aggregate related content into a unified tag page, and then arrange tag links throughout the website, which is also a good means of internal chain construction.
Don't forget to submit the link. On the one hand, do a good job of submitting website maps to Baidu webmaster tools. On the other hand, it can be pushed to Baidu in time with the manual submission or automatic push of Baidu webmaster tools. In particular, Baidu's new automatic JS automatic push function is simple in operation and obvious in effect, which makes it possible to realize second collection at present. As long as a JS code is placed on each page, when the page is visited, the page URL will be immediately pushed to Baidu, and other link submission tools with Baidu can be used. That is, every time a new page is published, the first time you visit the page, it will be pushed to Baidu immediately.
Third, the construction of external relations.
Many seoer usually just do the external links of home pages, and then publish the external links of important channel pages at most, but in fact, the external links of internal pages are often necessary, especially the internal pages of long-tail keywords, which can attract spiders to crawl and speed up the collection, and on the other hand, it is also the purpose of improving the weight. Many people say that the forum chain and blog chain are useless now, and it is easy for search engines to discharge the junk chain and even be punished and downgraded. However, if the article links on the website are used as reference sources or extended reading appears on the relevant content pages of other websites, I believe this is a relatively high-quality external link, which is also the original intention of hyperlinks as a website ranking factor.