Brand consultation should actually be brand marketing consultation. Many design companies say that brand consulting planning is actually inaccurate. Brand marketing, including brand and marketing, should complement each other. Including product positioning, pricing, consumer positioning, product packaging design, promotion channel planning, brand asset management, is a systematic work.
Management consulting covers a wider range, but it should not include the launch of new products. And it should be based on management. If it is the overall management of the enterprise, it will include more, including the above-mentioned brand, marketing, finance, personnel and so on. But basically no management consulting company can do so much, and even the four internationally renowned companies have divested their business.
At present, domestic consulting companies mainly do brand marketing planning and consulting, most of which are aimed at small and medium-sized enterprises. Large enterprises are already very prostrate, with their own teams and resources. They basically don't need to launch new products. What they need is all aspects of management, and they are also looking for internationally renowned management consulting companies.