Mankind's examination, thinking and creation of beauty go on and on, and the subject of design is also moving from spiritual display to substantive deepening. France, probably the country with the best knowledge of design on the planet, has brought us countless creative and soulful works. As the top industrial product that most consumers can access, the design style of French cars has left a strong mark on the history of automobile design with its distinctive features and enthusiastic style.
The complexity of automobile determines that automobile design is a profound knowledge. A car famous for its design embodies the overall strength of a brand from design skills to industrial level. The new generation Peugeot 2008 shows the perfect combination of French design ingenuity and innovation with strong industrial manufacturing strength.
A sense of identity in French automobile design
We can roughly divide the design identity of French cars into two categories. Contemporary young people's sense of identity with the distinctive personality of French cars is called self-identity; The sense of identity formed by the global status and popularity of French automobile design is called social identity. At the beginning of this year, Peugeot 208, which uses the same design language as the new generation Peugeot 2008, successfully won the "2020 European Model of the Year" award; Then, the German Red Dot Design Award, which is the same as the IF Design Award, was also included in Peugeot 2008. Successive heavyweight awards are the best proof that Peugeot 2008 has won social recognition.
In today's automotive design field, design styles are very diverse, and in the Internet age, design trends are becoming more and more dynamic. On the other hand, consumers pay more and more attention to individual needs, so that it is almost impossible to have a certain design style to meet the needs of most people as before.
Therefore, it is not easy for a new car to get design approval-in order to meet the needs of consumers, a good design scheme must have popular design elements. The positioning of the new generation Peugeot 2008 is its greatest advantage. The fiery small SUV market has laid a solid foundation for its traffic. Young people's preference for tough body lines, 18 inch rim, suspended roof and penetrating taillights are closely combined to form the modeling framework of Peugeot 2008. Progressive lattice grids create a digital texture for the next generation in the near future.
Bionic design of "lion soul" that does not flow on the surface
At the same time, it is not advisable to make the best use of vehicle design, so the new generation Peugeot 2008 still maintains the design concept of family characteristics under the trend of popular design.
In recent years, the wave of bionic design has occupied a large market. Prada's fashion products such as whale and Loewe Dumbo have become network explosions in one fell swoop, while Peugeot has been deeply involved in the field of bionic design.
Compared with the more direct figurative bionic design of many first-line fashion brands, Peugeot cleverly chose the method of refining the inner essence of biology, that is, trying to show the beauty of lions in form and temperament. The new generation Peugeot 2008 outlines the bionic shape of the lion with its smart front face, bold lion claw LED headlights and fangs daytime running lights. The lion claw LED taillights at the tail echo the front of the car, which also adds some modernity to the vehicle. Peugeot gives the abstract modeling of the lion to the new generation 2008, which makes this fashionable SUV not only have the original beauty of nature, but also contain the appeal of technology and art. The pursuit of likeness rather than simple modeling also makes the new generation Peugeot 2008 give people a broader association space.
In our impression, the lion has a strong spiritual will: strong physique and strength, vigorous figure, fast speed, but also full of pride. Through the understanding of the "lion soul" and the application of detailed elements, Peugeot's aesthetic concept can be said to fully reflect the overall temperament of the lion in the design of the new generation of 2008.
Three-dimensional body lines shape the beauty of light and shadow flow
We usually refer to the focus of the A-pillar and C-pillar extension lines as the visual center of gravity. Peugeot relies on the small angle of A-pillar inclination and the design of sliding back, which lowers the visual center of gravity of the new generation 2008, and at the same time, the sense of movement is also outstanding.
However, this is not the visual focus of the new generation 2008. The three-dimensional body lines cut from the side body edges create a 3D convex cutting surface, and the undulating surface divided by tough lines with strong sense of rhythm and modernity can make the new generation 2008 reflect different luster and colors while driving, forming a unique light and shadow effect of alternating light and shade.
The flow of light and shadow is the best way to shape the movement and style of cars. The radian of the new generation 2008 car body and window area changes greatly, and the splicing of broken lines also draws lessons from many designs on the hull. For automobile design, proportion is a relatively abstract but extremely important concept, such as the golden section as we all know. People often think that the design of a car is "good-looking", but it is difficult to say why this car is "good-looking" professionally. In fact, except for the application of some special elements, the choice of proportion is the most test method of design, and it is also the key to produce "good-looking".
Designers obviously have a lot of ideas about the design scale of Peugeot 2008, such as raising the height of the engine compartment and fender to show the majestic head contour of the lion; Raising the waistline at the rear of the car body and consciously reducing the area of the rear window is to make the car body more agile. It can be said that the design proportion of the new generation 2008 is very clever, and its intuitive effect is "good-looking" in the eyes of ordinary audiences.
The spark of collision between inheritance and technology
David, a famous British architect? Adejie once said: "Today's design must pay attention to the relationship between formal and informal. Often the two elements we want are contradictory, and this desire blurs our design direction. But the beauty of design lies in constant change and transfer. " Taking the new generation of 2008 as an example, the reason why racing elements are widely used in the interior is that racing plays an important role in the history of Peugeot's development-in 2065438+06, 20 17, 20 18, Peugeot won the Dakar Rally for three times. Therefore, in the new generation of 2008, Peugeot wrote its splendid racing culture in the i-Cockpit cockpit representing the future, which is a dialogue between historical inheritance and the latest technology.
It is not difficult to see Peugeot 2008' s emphasis on driving from the overall layout of the vehicle biased towards the driver. The racing style steering wheel is not only beautiful, but also reduces the steering radius when the driver turns. The shape of Alcantara sports seat with two-color stitching is not conspicuous, but it still caters to the sci-fi sports style of the cockpit as a whole. The wide lumbar support on both sides of the seat can give the driver a strong sense of wrapping to cope with the lateral inertia caused by fierce driving.
Unlike many other models, the i-Cockpit cockpit is more like thinking about the future. The reason why we can appreciate the interior design of Peugeot 2008 is that whether from the cultural level or the personal point of view, when we critically think about whether this is the future we want, we will have a strong recognition of it.
I-Cockpit is a demonstration of the rationality of science fiction by designers inspired by it. For example, the stereoscopic/planar interactive system we saw in sci-fi movies such as Ender's Game, Passengers and Prometheus was organically integrated into the 3D floating instrument and central control panel by Peugeot designers. Triangle, an element with sci-fi mystery, was once applied to the field of watch design by Hamilton, and attracted strong response with its breakthrough style; Nowadays, Peugeot also integrates triangles into the shape of the central control instrument in the form of geometric hollowing out, which gives people a strong impression of sci-fi realism.
Industrial design is inseparable from product functions.
The design of an industrial product cannot be limited to the display of appearance. The functional design of the new generation of 2008 still maintains a high standard comparable to visual design. In fact, when it comes to bionic design, its starting point is not limited to aesthetics, and the weight of functional effect is actually greater. The lion bionic aesthetic design adopted by the new generation in 2008 optimizes the drag coefficient of the car body to 0.329 CD-on the premise of ensuring the unique appearance-such aerodynamic performance has been quite excellent in SUV.
On such an exquisite SUV, Peugeot has achieved a cross-level space experience. The wheelbase of the new generation 2008 is 26 12mm, which is almost the same as that of the current peugeot 3008, adding Peugeot 2008? Brought a richer back space experience.
E2008 model will be listed with the new generation of 2008 soon. Thanks to Peugeot's CMP multi-energy platform, these two cars enjoy the same level of space. The design of CMP multi-energy platform * * * maximizes the modular production scheme, and also shows Peugeot's long-term planning for future energy strategy.
The new generation 2008 is an in-depth interpretation of the current design.
In today's era of globalization, design inevitably becomes an arduous task. Similarly, for automobile designers, the biggest challenge is how to inherit the traditional design temperament of independent brands and better take into account the needs of global market audiences.
In this regard, Peugeot undoubtedly handed over a very excellent answer sheet: the new generation 2008 not only accurately captured the current popular elements, but also improved it in its own way; And there is no compromise in function. As a car, the large space based on multi-energy platform is enough to attract the attention of pragmatists; Its passionate and unique French aesthetic design coincides with the labels of fashion, sports and unobtrusiveness set by young people today. Understanding the needs of global consumers is the key for Peugeot 2008 to win the Red Dot Design Award from more than 60 countries.
Human beings are progressing, and the pace of automobile design has never stopped. For a long time to come, bionic style and scientific theme will still occupy the dominant position in the field of automobile design, and the future technology and information elements are also the inevitable trend of automobile design. The so-called "French design" is actually just ahead of the times. We used to know only its appearance. Only by choosing the new generation 2008 can we understand the fashion and coolness in life in France, identify with the ideas and attitudes represented by this design, and then effectively improve our quality of life and spiritual satisfaction.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.