1, Fundamentals and Practice of Electronic Commerce: 20 10 National Excellent Course
As an enlightening and introductory course for e-commerce majors or occupations, this course emphasizes both knowledge and skills. It consists of three step-by-step modules: "Take a look: what is e-commerce", "Use it: how consumers use e-commerce" and "Do it: how small and medium-sized enterprises use e-commerce", which will greatly expand students' e-commerce horizons and strengthen their internet use and information technology operation ability.
2. Network Marketing Practice: National Excellent Course in 2008
Network marketing practice is a practical course that integrates technology and commerce and connects tradition and network. It is the most important core course of this major.
By deconstructing the ability and quality requirements of talents in online marketing and trade positions, this course innovatively reconstructs five learning projects with the 14 learning task as the real enterprise case background. Each learning task is designed with 4-6 step-by-step skills training, and more than 60 skills training make the content of the five major projects from shallow to deep. By carefully designing and creating a learning situation that matches students' cognitive level and echoes the business environment of the enterprise, students can learn, do and summarize, effectively ensuring the balanced development of students' knowledge and skills and the overall improvement of their professional ability.
3. Business website construction: 2006 national model school quality core curriculum.
Business Website Construction is one of the core professional courses of e-commerce, which mainly cultivates students' ability to develop and maintain websites of small and medium-sized enterprises and various business websites. The course is divided into two semesters, with typical example website construction projects as the carrier. Specific projects include corporate websites, online mall websites and industry platform websites. The study content of the first semester mainly includes the production of web pages and the construction of static websites. The learning content of the second semester mainly includes the construction and planning of dynamic websites. The teaching of this course is based on the mainstream website platform in the current website market.