Before optimizing the website, we must be clear about the working principle of the search engine. After all, SEO is aimed at the operation of search engines, which are generally composed of the following modules:
1: grabbing module 2: filtering module 3: receiving module 4: sorting module. Learn the SEO technology of these modules, and the working principle of search engines will know the cause of the problems when they encounter some problems.
Second, learn SEO terms as common terms that SEO people must be familiar with. In the following articles, we will constantly update articles explaining SEO terms.
Third, choose a domain name and space that is conducive to optimization. In order to optimize a website, we must make all kinds of optimization preparations from the initial stage of the website, including domain name and space-related knowledge. A good domain name and space also play a very important role in optimizing our website, so we must pay attention to the choice of domain name and space. We will write a detailed article on the choice of domain name and space later.
Fourth, SEO common tools If you want to learn SEO well, you should also know some commonly used SEO tools tools, such as webmaster tools, SEO comprehensive query, Baidu weight query, keyword mining, search engine spiders, robot simulation tools, Baidu webmaster platform and so on. The use of SEO tools should also be mastered.
Fifth, do a good job in mobile phone adaptation. After we make a good website, we must make mobile adaptation to improve the browsing experience of users' mobile search results.
Sixth, submit links, but also pay attention to submit links that you want to be included in Baidu. Baidu search engine will process and include it according to the standard. It should be noted that Baidu may not include the links we submitted.
Submit link is to actively push and submit site map. At the same time, the dead links generated by our website should also be submitted. If Baidu finds that a website has too many dead links, it is very likely that the website will be downgraded. If there are a lot of dead links on our website due to revision or content adjustment, then we should submit them to Baidu, so that Baidu can quickly clear them.
Seven. What basic work does the operation of website optimization need to do?
Here are some points: 1, strategy formulation: through the analysis of user needs and competitors' data, find out the breakthrough of SEO optimization. 2. Keyword mining: keyword mining is carried out according to the needs of users and the breakthrough of SEO optimization. 3. Website construction: According to the strategic objectives, the website construction framework is planned, and the website construction is divided into several steps: navigation design, page framework, sketch determination and design setting display. After the website is built, we can set the title and URL of navigation, home page, directory page and inner page according to the previously designed framework, and we can also fill the website with content according to the content framework. 4. Optimization strategy formulation: First of all, strategy formulation is the work that must be done well in the basic operation of SEO. The so-called strategy formulation is to meet the user's greatest search demand for our website through data analysis, and find the most suitable SEO optimization direction by comparing competitors. The strategy formulation is divided into four parts. I will keep updating in future articles. The competitiveness of users' needs, the starting point for bad guys to analyze their opponents. Determine the breakthrough, indicating that our SEO project is operable.
Eight, mining keywords Then the next job is to mine keywords. Here are some commonly used keyword mining tools: 1: Baidu drop-down box 2: Baidu related search 3: Baidu index 4: baidu promotion assistant 5: industry question and answer platform and so on.
Nine. On-site optimization The following are some works that need to be done in the early stage of SEO optimization: 1: Content update 2: List content outline 3: Optimization title 4. Improve the content.
Ten, off-site promotion and optimization The next step is to send high-quality external chains. And marketing and promotion work.