The theme content is accurately positioned. These words sound high-end and atmospheric. In fact, it is very simple in the end, but what is your core content? In other words, what are the points you need to convey through text stories and interfaces? This step is very important. You can see a lot of corporate image publicity, even if it is a blockbuster, the cost is high and the means are gorgeous, but it is not clear what it needs to express. The theme content, that is, the core content of the so-called content, can be summarized in one paragraph or expressed in one sentence. The simpler the better.
The second point: frame structure construction.
With the theme, you will know what to say. In other words, if you have something to deliver, what will you face? What do you mean? In fact, phenomenon is the structural design of constructing text or narrative. The so-called narrative structure, in short, is a sequential phenomenon, much like the ancient stereotyped writing? Transfer? In fact, judging from the story, these words are quite classic. Advertising? Structural design.
The third point: persona setting
Therefore, people are all conveyed, and everyone's content is about people. Naturally, people will also be involved in everyone's text, depending on their subject content, who they are, what role they play, what manners they wear, and so on. Your people serve the subject matter. Some companies only talk about products, and there is no one in the interface. This blunt way is not recommended by everyone, because no consumers (everyone) like it? Unhuman? The way of communication.
The fourth point: scene setting.
With the subject matter and characters, it naturally involves the following phenomena: where to shoot? Where does the plot take place? Indoor, outdoor, tent shooting, green screen keying? These need to be considered and written into the script.
The fifth point: the plot
How does the plot develop under a given theme? How to interpret the plot? How to highlight the theme content? From the establishment of the company, or from the glorious moment of obtaining international certification? Which narrative method is the best and can impress consumers the most? These are the key links that need to be carefully considered, and the foundation is still? Theme content? .
Seventh point: Music application.
Corporate image publicity is a comprehensive art, which combines literature, comedy, stage, dance, music and other art forms, and music is responsible for the content transmission of the whole auditory part. As we all know, music is the closest art form to the soul, and its fluidity is from the ear to the depths of the subconscious, so a good concert has a wonderful finishing touch on the theme, and all music is very important, very important, very important!
Eighth point: lens use
This is more professional. Let's first understand the concept of Jingbie: panoramic view, panoramic view, small view, middle view, close-up view, close-up view and so on. They are the most basic lens languages. Each scene conveys different contents and emotions. For example, a complete scene generally represents the objective environment, characters generally talk in the middle scene, and accurate and exaggerated emotions are often expressed by close-ups or close-ups; There are also slow motion and quick shots.
About the eight elements of the script writing of corporate propaganda films, Mr. Bian Xiao of Ivy League will share with you today. If you are interested in online marketing, I hope this article can help you. If you want to know more about advertising marketing copywriting, copywriting optimization methods and materials, you can click on other articles on this site to learn.
These are the eight elements that Bian Xiao shared for you about the script writing of corporate propaganda films. For more information, you can pay attention to Global Ivy and share more dry goods.