Chen Li became attached to helping the world wholeheartedly.
According to legend, in the 27th year of Wanli of Ming Dynasty (1600), Chen Ti, a businessman, returned to his hometown at the end of the year and returned to Guangzhou by boat. After the ship arrived in Guangzhou, he hurried ashore and left the money on the ship at one time, which was picked up by a fellow passenger named Li Shengzuo. Li Shengzuo is proficient in medicine and has a Chinese medicine shop in Guangzhou.
Dr. Zuo Wei, people are honest. After boarding the ship, he waited for the owner at the dock all day. After Chen Tiquan returned home, he noticed the loss of silver in the goods and quickly searched everywhere. After finding the dock, Li Shengzuo returned the money he had found. Chen Tiquan was moved by Li Shengzuo's integrity and wanted to reward him with silver, but Li Shengzuo declined politely. Seeing that Li Shengzuo was honest and reliable, Chen Tiquan sincerely proposed to invest half of his inheritance in the Chinese medicine shop run by Li Shengzuo.
Li Shengzuo finally agreed after repeated humility, and immediately wrote the partnership document in Khmer Rouge language: "All capital is invested, all interests are shared, and we are United as one and grow old together." And named its store number as, which means that Chen and Li have a wonderful relationship and work together to help the world. Since then, Chen Liji's shop number has been hung in Shuangmendi (now Beijing Road) in the south of Guangzhou.
Chen Liji has always been in the downtown area of Beijing Road, and thousands of people pass by the door every day. In the old society, there were many hungry people and refugees, and pedestrians often fainted. When the employees of Chen Liji store saw this situation, they had to go out for rescue and medication, and informed their families on their behalf. "Poverty alleviation" has been written into the old rules and regulations for hundreds of years.
Emperor Tongzhi granted him a trademark.
After the joint venture between Chen and Li, with the aim of saving the world as the factory, they concentrated on collecting ancient prescriptions and prescriptions, selecting high-quality medicinal materials and carefully studying the processing technology, and finally made various exquisite and unique ancient prescriptions.
In the early Qing Dynasty, Chen Liji's products had gained a good reputation in China. In order to expand its influence, Chen Liji transports a large number of products to Beijing for exhibition every year when students take exams in Beijing. Wax pill, a drug with unique packaging, has attracted people's attention, and its magical curative effect has gradually won a reputation. After the exam, the students went back to various places to spread Chen Liji's wax pills with what they saw in Kyoto, and presented them as treasures to relatives and friends. Since then, Chen Liji Wawan has become synonymous with the famous "Guangzhou Pharmaceutical".
On one occasion, Emperor Tongzhi occasionally caught a cold, abdominal pain, vomiting and diarrhea, and the physician agreed to try the "Zhuifeng Suhe Pill" produced in Chen Liji, which proved to be effective. The emperor was overjoyed, so he made "He Xingtang" a knight, and at the same time, he took "Old Chenpi" stored as raw materials in the factory as a tribute and paid tribute to the court for many years. Therefore, during the Tongzhi period of Qing Dynasty, the factory was also called "Chen Liji Xinghetang Pharmaceutical Factory".
In the early days of Chen Liji's business, there were only a few workers in the pharmaceutical factory, and it was a typical small workshop form. Later, due to the high reputation and good management of the products, the products were not only exhibited in Beijing, but also exported to frontier minority areas. According to historical records, "Zhuifeng Suhe Pill" produced by Chen Liji at that time could be sold to 1 silver dollar in Nujiang and Xishuangbanna, Yunnan.
At that time, the domestic Chinese patent medicine industry had formed three bases: Beijing, Guangdong and Jiangsu, with Tongrentang as the representative in Beijing, Huqingyutang in Hangzhou as the representative in Jiangsu and Zhejiang, and Chen Liji as the first in Guangdong.
Revolutionary code of advertising ballads
19 In the 1920s, with the overseas Chinese making a living, Chen Liji's products were exported to Singapore and Malaysia, Vietnam, Thailand, Myanmar, Indonesia and other places. In the sixth year of Qing Xianfeng (1856), Chen Liji opened a wholesale bank in Guangzhou 13th line as a port trade organization for exporting products and importing foreign medicinal materials.
Chen Liji was speechless, and its history was quietly written:
1900, the British and French allied forces invaded and the old Guangzhou store was destroyed by gunfire; 1937 Japan's war of aggression against China broke out, 10 Guangzhou fell, and the eight-year anti-Japanese war production was interrupted. /kloc-entered the period of public-private partnership in 0/954, with Chen Liji as the main factory, and successively merged into seven pharmaceutical factories including Shennong, Wanchunyuan, Weishi, Feng Zhichang, He Hongren, Xiehetang and Chenxiangzhai to form "Guangzhou Chen Liji United Pharmaceutical Factory"; 1967 During the Cultural Revolution, the signboard of Chen Liji for more than 3,000 years was changed to Guangzhou Chinese Medicine Factory; In September, 1980 approved the restoration of the name of "Guangzhou Chen Liji Pharmaceutical Factory" and the trademark of "Xinghetang". In the same year, China Medicinal Materials Company identified Chen Liji as a national key Chinese medicine factory.
The democratic revolution in Chen Liji and China has deep roots. During the democratic revolution, Yang Yin, a martyr who was also called "the two giants of the industrial revolution" with Peng Pai, was the son-in-law of the Li family. During the Great Revolution, he went to Chen Liji to mobilize workers and organize trade unions, and took this as the rear area and led the Guangzhou Uprising. "Chen Liji, Shenlong Tea, you have a fever and a cold!" The advertising words of Chen Liji Shenlong Tea are not only household names, but also one of the secret words of Guangzhou Uprising. Today, as long as this song is sung, many Cantonese people still feel very familiar and kind.
Distinguish between monarch and minister by fire and civil and military medicine
The profound precipitation of Lingnan urban culture has formed a unique southern medicine culture. In order to better promote the culture of traditional Chinese medicine, Chen Liji has built a museum of traditional Chinese medicine, which integrates medical history, technology and culture.
Pushing open the two heavy antique doors of the museum, the unique coolness of the old house, mixed with bitter medicinal incense, came leisurely. This is the main hall of the museum, which reproduces the original appearance of the old shop in Chen Liji in the early years of the Republic of China: palace lanterns hanging high, carved beams and columns, blue brick walls milled by water, finely carved medicine cabinets with sour branches, antique doors with sour branches, porcelain vases with different colors, and tin cans with faint light, which is dazzling. The medicines displayed in the medicine cabinet are the best and most representative products in Chen Liji. In the rich Lingnan folk customs atmosphere, the guys who see prescriptions and take medicines are realistic; Under the portraits of Chen and Li Ergong, the old Chinese doctor sitting in the classroom feels the pulse with three fingers, and the little girl standing next to him in pipa suit has kind eyes and is considerate to the patient. All kinds of characters are lifelike, which kindles memories of the past.
"Fire is both civil and military, and doctors distinguish between the monarch and the minister to help the world." A century-old couplet hanging in the museum is particularly eye-catching. The so-called "fire is both civil and military" refers to the importance of temperature, in which "fierce fire" refers to fierce fire and "slow fire" refers to small fire. "Distinguishing drugs between monarch and minister" emphasizes the accuracy of compatibility of traditional Chinese medicines, among which "monarch drug" is a drug that plays a major therapeutic role against the cause or main symptoms, with strong efficacy and large dosage; "Minister medicine" refers to the medicine that can assist and strengthen the function of the main medicine in the prescription. The first couplet says that a doctor is like a country, and a good doctor is like a good face. A good doctor is like a good face, and medicine can also be divided into monarch and minister, who are United in helping the world and rejuvenating the country. This is the core spirit of Chen Liji standing in Xinglin for 400 years!
"Chen Liji": A pharmaceutical company with a history of 408 years, which does not emphasize family interests.
Chen Yongjuan, a descendant of Chen Tiquan 1 1, is clearly recorded in her family genealogy. At present, she works as a commentator in Chen Liji Museum of Traditional Chinese Medicine, and many people in pharmaceutical factories call her "Sister Eleven". She told reporters that she hoped that her explanation would make every visitor to the museum realize the profoundness and exquisiteness of Chinese medicine.
Family generations are based on "honesty"
Reporter: Has your father ever told you the entrepreneurial story of Chen Zushang?
Chen Yongjuan: Our ancestor Chen Tiquan Gong went to Xiqiao Mountain to collect medicine to treat his mother when he was young. I heard the story when I was a child. I think it is because he also knows a little medicine that he later opened a pharmaceutical factory with Dr. Li Shengzuo. And the story about how they got to know each other from the lost goods and silver has always been heard. "Chen Liji" can be said to be born from the word "sincerity". In the future business, we also strictly followed the teachings of our ancestors.
Reporter: As a descendant of Chen Tiquan Gong, do you think this family has any characteristics?
Chen Yongjuan: My father taught us to be "sincere" since childhood, which includes sincerity and honesty. The last wishes of ancestors are preserved by every descendant in the family. In addition, in our family, perhaps because of childhood contact, although no one has specially explained the pharmacological knowledge and pharmaceutical technology to us, it seems that we are born with common sense to distinguish the compatibility of traditional Chinese medicine and medicinal materials.
Chen Liji once organized a "fire brigade"
Reporter: During the Cultural Revolution, it was said that many traditions of Chen Liji Pharmaceutical Factory were destroyed. What is the specific situation?
Chen Yongjuan: When our ancestors started their business, they stipulated that they should devote themselves to the world and help the needy. Later, the operators of Chen Jia and Li Jia both inherited this point. I remember that in the past, people passing by the shops would be treated by "Chen Liji" if they happened to faint or get injured. There are often first-aid medicines such as Zhuifeng Suhe Pill, Xing Jun Powder, Wanying Ruyi Oil and beginning of winter Pill in the store. Moreover, at that time, there were wooden houses and bungalows everywhere along Hanmin Road (now Beijing Road). When the autumn wind is dry, there will be fire. On the one hand, for their own safety, and on the other hand, to help the citizens, Chen Liji has set up a fire brigade composed of men in their twenties, and there are three waterwheels painted with "Apricot Blossom Hall-Helping the Dangerous and Helping the Poor". When there is fire danger, the "fire brigade" will be dispatched.
Chen Li's descendants are forbidden to get married.
Reporter: "It was originally a brand founded by Chen and Li, and later it became a public-private partnership. As a descendant, would you prefer it to be a family business with inheritance rights?
Chen Yongjuan: It should be said that "Chen Liji" had a sense of helping the world at the beginning of its establishment, not just narrow family interests. In the Chen family and the Li family, there is an unwritten rule that Chen Gong and his descendants are not allowed to get married. Whether surnamed Chen or surnamed Li, in the eyes of our ancestors and our descendants, we are a family, that is, brothers and sisters. Secondly, after the marriage, there is no distinction between Chen and Li, which may cause some confusion and unclear management. The ancestors were sober-minded, which really ensured that the "Chen Liji" could continue well. After more than 300 years, it followed the tradition of taking turns to govern. The two ethnic groups take turns to be managers, and the awareness of family interests is weakening.
The concept of "Chen Liji" is to benefit the public, and the drugs it produces are aimed at treating diseases and saving lives, and the price positioning should also be affordable for ordinary people. For hundreds of years, the quality and conduct of successors have taken precedence over family interests. Too much emphasis on personal or family interests, there will be no "Chen Liji", let alone "Chen Liji" today.
At present, "Tongrentang in the north and Qingyutang in the south" is spreading the story of "Jiangnan Yaowang". Although there are countless names of traditional Chinese medicines in China, some people say that the most famous ones are only "two and a half"-Tongrentang in Beijing, Huqingyutang in Hangzhou and Chen Liji in Guangdong.
The only thing that seems to be forgotten by the world is China's earliest medical heirloom "Shi Ji Tang". Only the huge stone carving concave Shi Ding (originally placed on the Shi Ding seat under the osmanthus tree in the center of the Party Garden to raise antique stones, was replaced by a pig trough in the name of building a city garden in the early 1960s and towed away from the original Party at No.49 West Street, Hanzhong City) is inheriting the bitterness and glory of the unknown "Century Hall"; The ancient buildings in Tongrentang and Chen Liji, including factories, have been demolished and replaced by newly-built houses, which have no traditional features, except Hu Qingyu Hall, which is a combination of the old and the new on the original site and has been preserved. Simplicity is somewhat mysterious, and elegance has cultural accumulation.
In the splendid civilization history of China for thousands of years, astronomical calendars and traditional Chinese medicine are the greatest contributions of the Chinese nation to China and the people of the world. Its significance goes far beyond the four great inventions. Tongrentang, one of the four major pharmacies in Ming and Qing Dynasties, is now a symbol of traditional Chinese medicine. Shi Ji Tang Dang's Chinese medicine is the oldest medical family in China, and it has been passed down to this day. "Huqingyutang" is a rich and unique culture, and the concept of "Chen Liji" can be said to be the essence of traditional business culture in China.