From product research and development, product naming and product packaging, to brand communication, brand strategy and enterprise strategy, "China China Method" has penetrated into all levels of enterprise marketing; From daily chemicals, medicines, food and stationery, to real estate, industrial parks, publishing and Internet, the "China-China method" has entered all fields of today's commercial competition. Together with the giants of different industries, Huashu has created one classic case after another; While becoming the most successful marketing consulting organization in China, it also casts a legendary and mysterious color on the "China and China Method".
Open this book and learn about the first set of legendary marketing methods that grew up in China. To imply a brand is to imply a brand symbol, and a super brand is a great brand system.
1. What kind of clothes a person wears, where he lives and what kind of car he drives all represent his own symbol system. Li Ka-shing, the richest man in China, made his fortune by symbol system.
2. Super symbols are symbols that people have already remembered, are familiar with and like, and will also obey its command; Super symbol is a "force" hidden in human culture and a collective subconscious hidden in the depths of human brain. It has accumulated tens of thousands of years of energy for those who have mastered the fuse that set it off. Grafting super symbols on brands can get super creativity, super products, super brands and super enterprises.
3. The super symbol means that all of us, as long as we see him, know what he means and don't think about why. In any case, people will act according to super symbols. For example, the gold ingot is a symbol of China people's wealth, for example, the plaid pattern is a cultural symbol of the dining table, and so on.