OI pays attention to the digital future faced by enterprises and is committed to providing customers with key challenges brought about by changes in cultural and business environment. We have been focusing on all-media communication, big data research, audience behavior insight and digital business model research and accumulation, understanding the different problems in the environment where each customer's brand is located, and proposing creative solutions to provide a strong impetus for the brand to meet the opportunities brought by the most magnificent technological, cultural and commercial changes in history.
Digital design of brand image and its value dimension;
1, dimensions of media attributes: fragmented media carrier style, why should it remain unchanged, complete and flexible coverage.
2. The dimension of communication environment: the expression of brand image is realized in the process of communication, so how to control the communication of new media.
3. The psychological dimension of the audience: How can a familiar and unfamiliar audience adapt to this unprecedented group feature and gain deep roots in people's hearts?
The three dimensions of value are simultaneously divided into nine reference items. After considering these dimensions, designers can determine whether they can fully integrate the elements needed for the presentation and dissemination of digital media environment in the new environment, so as to creatively create a "digital" brand image design. Finally, using A/B testing method, the sample test of communication audience is carried out in a typical digital media environment, and the final design is optimized, and the design scheme that is most suitable for enterprises and enterprise customers is selected, so as to achieve the ultimate demand of brand communication and brand growth of enterprises.