1.
When I went home at night, I heard him arguing with his son Kay as soon as I entered the door:
"I spent so much money for you to go to college, just to let you hand out leaflets?"
"What's wrong with leaflets? I don't steal or rob them. I make money by my own labor! "
"Anyone can send leaflets, and so can the elderly who keep the community! Your years of study have been in vain! "
"You are discriminating!" ......
Xiao Kai, a sophomore this year, studied marketing. The young man has always been good at school and very smart.
Now his performance, in Chen Shu's words, is: doing nothing!
In fact, naive Xiao Kai only took a part-time job during the summer vacation-distributing leaflets, a job that people don't remember as elegant as tutoring, writing and designing.
In fact, he didn't want his father to know at first.
However, at noon in the scorching sun, Xiao Kai stood at the gate of a crowded shopping mall, smiling at passers-by and handing out leaflets respectfully. Some people took it and threw it away immediately, while others waved their hands and didn't want it at all. This scene was just captured by Chen Shu.
I know Chen Shu very well. It is hard to train a college student, but what he does is a job that anyone can do without technical content. There is inevitably a gap in his heart.
He hopes that his son will not waste his time in the future, study hard, have a decent job and live a better life.
"Why are you handing out leaflets?" I asked.
"In addition to exercising the ability to bear hardships and stand hard work, I also want to apply the knowledge in books to this job and learn in practice." Xiao Kai said.
"What can you learn by distributing leaflets? I will listen carefully today and see what you can say. " Chen Shu sat down angrily.
"Do you think it is easy to hand out leaflets?" He asked, and then listed his reasons one by one: "
First of all, I won't hand out all the leaflets.
I don't send weight loss, plastic surgery and catering. I only cooperate with some primary and secondary school training institutions with good reputation;
Second, I'm not the only one handing out leaflets. We have our own small team.
The salary given by the training institution is 1 60 yuan 1 day. I will talk to the training school and take over the job according to 55 yuan.
Then I recruited people online, and I recruited 10 people, working as a team, and I was responsible for directing and arranging.
I give each of them 50 yuan salary, and the rest of 50 yuan is my daily commission.
Third, leaflets are not distributed to everyone casually.
Because it is aimed at the training of primary and secondary school students, our charging group is mainly middle-aged and students.
Where do they often go during the summer vacation? Libraries, bookstores and children's palaces are the first choices, and there are also some shopping malls, community dances and other places. In addition, our local newspaper is Education Weekly every Thursday. I discussed with several newsstand owners and gave them each 10 yuan to help them put flyers in the newspaper of the day, which was more targeted and had a high customer conversion rate.
Fourth, distributing leaflets is just a means. My purpose is to make money by selling.
I carved my mobile phone number, micro-signal and the words "consultation with prizes" in a chapter, and assigned the bill issuer to stamp each leaflet. Anyone who is interested in training directly contacts me, and I get 1 client, and the training school gives me 100 yuan commission. This summer vacation, five or six different schools made money, and I pulled almost 90 customers.
Dad, I earned more than 10000 this month.
I don't want to keep handing out leaflets. I just want to exercise myself by distributing leaflets to see if what I have learned is useful and make some money by the way. "
After listening, Chen Shu and I were shocked.
Then, Xiao Kai took out a thick stack of files from the bedroom, which were filled with some corrections and some operational experience.
I looked at it carefully. Oh, my God, he actually made the matter of "distributing leaflets" into a project plan book: market research, demand analysis, operation methods, team management, profit analysis, marketing methods and matters needing attention. ......
I know this document must have taken him a lot of time and energy. What he is doing now is completely the realization of knowledge.
2.
When I was in college, I also handed out leaflets several times. Leaflets have a low working threshold and attract many people.
With the curiosity of entering the society, it is not bad to spend some spare time, exercise your communication skills and earn some pocket money by the way.
At that time, standing at the intersection for several hours every day, the most profound experience was:
It is not easy to earn money, and it is not easy to do this job;
There are so many people of all kinds, some will take them away in good faith, and some will disdain them;
It seems that we should study hard and don't have to work so hard to make money.
I think the original intention and feelings of most college students handing out leaflets part-time should be the same as mine.
To be honest, I never thought that leaflets could be distributed like this. I don't even care about the contents of the leaflets.
Come to think of it carefully, in fact, every leaflet is the crystallization of wisdom.
Will be made into various sizes and styles according to the content and customer groups;
It must be edited, typeset, reviewed and revised several times before it can be read by the public;
We should show the advantages of a company, the characteristics of a store and an interest point to attract customers on a piece of paper;
It should have an easy-to-spread sentence and a touching picture.
This in itself is an advertising communication and a commercial copy.
The same is the distribution of leaflets. We 1 day 50 yuan earned more than 300, 1 Tiankai!
Why?
Because we forget the purpose of the leaflet, it is a marketing tool, a means for merchants to promote sales, exchange information, seize the market, promote word of mouth and make profits.
Our wishful thinking is that handing out leaflets is a job with low threshold and cheap labor.
Because it is too simple work, so we don't think, don't think of ways, just do the work honestly.
A job can only earn 50 yuan, so we just do things with 50 yuan.
We don't have the patience and energy to spend time on business plans. Such a cheap job is simply not worth it
We have never considered, studied and created from another angle.
I didn't try to find more added value and more possibilities.
Xiao Kai said that what impressed him most when handing out leaflets was that the specialized courses in universities were very useful, so he had to study harder.
Zhu in the Song Dynasty famously said, "The more you know, the better you do. The more you do, the more you know. "
We have taken so many classes, read so many books and learned so much knowledge.
Not only for the diploma, but also for a good job.
Perhaps more importantly, in the process of learning, we should integrate theory with practice and constantly cultivate and improve our abilities.
Flexible use of knowledge.
Observe, learn, judge, communicate and divergent thinking. ......
These abilities can't be stolen by others, and you can't throw them away.
It will penetrate into our work and life and bring us unexpected gains.
3.
I believe many interns have just entered the company and are doing seemingly insignificant chores.
Serve tea, copy, run errands, collect business cards, and organize meeting minutes. ......
Ordinary, I feel ordinary every day.
That's what I was thinking.
I work as an assistant for an old employee. My daily job is to input data, make documents and face a pile of figures and tables every day.
EXCEL, PPT, WORD input, calculation, typesetting ..... are tedious and inefficient.
But when I do this, I want to make some changes:
In order to improve work efficiency, I learned EXCEL and PPT skills in the online school. Things that 1 hour can't catch up before can be done in less than 20 minutes.
If there is too much data, I will classify and prioritize, and record the key points first;
At that time, no one taught me how to analyze the market, so I borrowed books on economics, market research and marketing from the library and gradually infiltrated into my work. Through data analysis, we know the sales, profitability and market share of each market region in different months, and also have a deeper understanding of the industry.
The same is to call customers, some people call directly without asking, and some people first understand and study customers before communicating;
Similarly, copying materials, some people simply copy, and some people carefully check and study the copied content;
It is also a visit to the factory. Some people just look around, while others know the production process, packaging and target market in detail.
Why are some people working as clerks for 20 years, retired or ordinary clerks?
Why do some people start as workers and finally start a company and become bosses?
Different mentality and way of thinking must have different ways of doing things;
Different ways of doing things will inevitably yield different fruits.
Sometimes, there is no harm in doing some basic work.
Is to let us hone our minds, keep our feet on the ground and lay a good foundation.
But you have to ask yourself:
What can I learn from these? What kind of growth and progress?
What can be done better? Where is my gap?
Those things that you think are very low-level, you might as well try them with a learning and creative mind.
Use your head, think about it, study it,
I believe that the growth and progress they have brought you will definitely make you feel grateful in the future.
While writing this article, I am not encouraging everyone to imitate Xiao Kai's leaflets.
But to tell you, also tell yourself a truth:
If you want to go to college, you must study hard and learn more about society.
Learning knowledge should be extrapolated, and it is necessary to apply what you have learned;
We should start from the grass roots and make use of every opportunity to improve ourselves.
Don't underestimate any knowledge of 1, maybe there is a university question in it. The key is whether you observe with your heart and think with your brain.
Do the unity of knowing and doing;
Don't underestimate any work of 1, be more creative and learn, and give yourself room for growth.
Maybe at some point, it will quietly become your treasure like the books you have read and the roads you have traveled.