As a sales artifact, CRM system is the best choice for sales staff to improve their performance. Today, let's look at how sales use CRM to improve sales performance.
First, do a good job in customer follow-up records.
The premise of a customer's transaction is a full understanding of the customer. Therefore, the salesman needs to know all the customer information in his hand before he can facilitate the customer transaction step by step.
However, the daily work of sales is more complicated, not only to face all kinds of inquiries from customers, but also to develop customers (telephone, visit, WeChat, email). In the case of more customers, it is likely to confuse customer information.
Therefore, salespeople need to use information technology to help themselves. Common CRM customer relationship management system, customer development, customer follow-up, dunning can be completed in the system. Avoid confusing customer information or forgetting customer characteristics, affecting customers' trust in themselves, lengthening the sales cycle, and even losing many sales opportunities.
Use the follow-up recording function of Jane's CRM system to record the communication content at any time, judge the customer level, set the next follow-up, follow-up time and follow-up purpose, whether it is mobile or computer. CRM will remind you to pay attention to customers on time at the preset time.
Second, lock in and follow up the intended customers.
For sales, it is to find the intended customers and sell the products to each other. Therefore, sales staff should do a good job of customer stratification, choose customers with good intentions to follow up, and improve work efficiency and transaction rate.
Some salespeople try to call customers every day, spend a lot of time developing customers, and work overtime every day, but they just can't get results. At this time, you might as well look at the quality of your customer resources, because most of your customers are low-value customers, even unintentional customers. It is a thankless thing to waste time and energy on these customers.
The multi-dimensional customer file of CRM system can record customer data more accurately. After an accurate record, customers can be subdivided from different angles, so as to register different target customer groups and divide them with quantitative data to help salesmen find interested customers to follow up.
Using the screening function of Jianyi CRM system, the customer information is accurately recorded and sorted in the customer data database in various self-defined ways, so that the sales staff can carefully analyze and screen out the intended customers. At the same time, according to the age characteristics of customers, sales staff can choose appropriate communication methods (such as door-to-door visit, phone call, messaging or WeChat chat, etc.). In the process of communication and understanding, they can accurately and quickly identify customers' purchase intentions, lock in and continuously follow up their target customers.
Third, learn to analyze customer data.
Data analysis is not only needed by high-level or enterprise decision-making. Salespeople should also learn to use data to analyze whether their sales work is in place. Data analysis can help salespeople identify the characteristics of high-quality customers; Which channels have better customers; Which old customers are more capable of bringing new products?
For example, how many customers do you develop and follow up every day? What channels do the cooperative customers come through? Is it a customer introduction or a website introduction? What is the average sales cycle? What is the conversion rate of customers? These can be seen quickly through effective analysis of customer data.
The data analysis report of CRM customer relationship management system can clearly present these data, and salespeople do not need to do complicated statistical work, but only need to adjust their work according to the results of data analysis. Find a suitable development channel as soon as possible, find the customer characteristics that you are good at, find your best sales rhythm, and improve your performance as much as possible.
Using the data analysis function of Jane's CRM system, all data can be generated in real time, whether on the mobile terminal or the computer terminal, including analysis tables and analysis charts. At a glance, the system has a default analysis template, and enterprises can also customize the analysis fields. Sales can see the data analysis they want at any time, draw the conclusions they want, and take corresponding measures to improve their work in time.
CRM system can effectively track customers, record business communication with customers, help salespeople to quickly lock customers, find target customers, and analyze customers' needs and problems with customers, so that salespeople can easily double their business performance. It can be said that sales can use CRM to help them improve their performance.