In order to ensure the effectiveness of our efforts, we often need to prepare a plan in advance, which belongs to a planning tool. What problems should we pay attention to when making a plan? The following are three plans for the opening ceremony I collected for you, hoping to help you.
Opening Ceremony Planning Scheme 1 I. Planning Ideas
Based on the characteristics of background analysis, this shopping mall can be regarded as a leader in leading regional consumption, so we should first gradually improve our popularity and reputation, form a good reputation among consumers and help expand merchants. All these require pre-publicity activities to cultivate consumers' awareness. Of course, the opening day is the most important.
"Opening the market" to ensure "winning the first battle" is the primary task of all new projects, especially in today's increasingly fierce trade. Therefore, in order to have a warm atmosphere and real publicity for the previous activities, all kinds of celebrations need to be shocking and well-known in order to gain a firm foothold.
Second, the principle of activities:
1. We must build a scale on the momentum of the opening ceremony and pursue a warm atmosphere and attraction.
2, through the opening ceremony, and strive to leave a deep impression in the surrounding residents.
3. There should be continuous promotion activities to make customers feel fresh, and it is best to form news points for easy dissemination.
4. Promotional activities can really make customers feel "affordable" and ultimately improve the reputation of this shopping mall.
The planning scheme of this project should be easy to operate and implement, with controllable risks.
Three. moving target
By successfully holding the opening ceremony, we can improve the reputation of shopping malls, promote investment and attract consumers.
Fourth, the preliminary preparation plan
Before opening, we will do roving publicity and performing arts promotion activities in major indoor streets and major schools. The promotion has begun.
One week or ten days before the opening, distribute opening publicity materials to surrounding residents, passers-by staff and schools.
One week or three days before the opening, floating balloons are placed around the shopping mall and opening celebration banners are hung to create a festive atmosphere. Warm up for the official ribbon-cutting.
One week before the opening, increase promotional activities to ensure the passenger flow on the opening day.
Verb (abbreviation of verb) project implementation plan
1. Activity element
Activity Name: Zhuo Wei International Sports City
Activity time: * * xx month.
Venue: Zhuo Wei International Sports City
Activity crowd: leaders of shopping malls, special guests, residents of surrounding residential areas, and past individual passengers intercepted.
Activity goal: Through successful opening activities, we can improve the reputation of shopping malls, promote investment and attract consumers.
Step 2 organize activities
First, the atmosphere decoration outside the mall
B, site layout:
Stage and sound configuration, flower baskets, banners, floating balloons and cold fireworks, etiquette organization, etc. C. performance plan:
Military band, lion dance performance, street dance and singing performance, and yangko performance on the second and third days continued the opening atmosphere.
D, early publicity work:
1) Promote Che Jin's performing arts tour in the county (suburb).
2) pop posters and display boards in shopping malls to create a festive and lively atmosphere.
E. Post-publicity work:
Performing arts for three days (every afternoon) to maintain a festive atmosphere for a period of time.
The above scheme was determined by our company after many discussions. Please give guidance and make good preparations for this celebration ceremony. We believe that the guiding ideology should first follow the three principles of "enthusiasm", "frugality" and "meticulous". The so-called "enthusiasm" means trying to create a cheerful, festive, grand and exciting atmosphere without making the celebration ceremony too dull. The ceremony is simple, but it is essential to be warm and grand. It's better not to do it at all, or to stop and go through the motions dejectedly. The so-called "frugality" means that the organizers are required to be diligent and frugal in the whole process of holding the celebration ceremony and preparation, and to be realistic in the expenditure. Moderation and frugality. The so-called "meticulous" refers to the time for the organizers to prepare for the celebration ceremony. We should not only follow the etiquette convention, but also analyze the specific situation, carefully plan, pay attention to details, be responsible for the division of labor and be meticulous. Try to be careful and meticulous to prevent duck eggs from making mistakes on the spot, even if they are very dense and have seams.
In short, we will consult and discuss with you more to minimize the cost of activities and achieve the best results. Please continue to pay attention to the program network for more business activities.
Preface to the second part of the opening ceremony planning scheme:
Furniture is a necessity of life, and it is also the embodiment of people's improvement of life and pursuit of high grade. With the development of economy and the improvement of people's living standards, more and more people pursue high-grade and high-grade life, and the development prospect of furniture city is very considerable, especially in the direction of large-scale and high-grade development. As a furniture market in Zunyi, XX has all kinds of middle and high-grade furniture with complete categories, which is suitable for consumers at all levels. Its land is located between the inner ring and the outer ring, with convenient transportation and convenient shopping for citizens, occupying the best time and place. At present, the renovation is nearing completion and the opening is just around the corner. Through this grand opening ceremony and preferential activities, we will better and more comprehensively show ourselves to all walks of life in Zunyi, attract more furniture brand agents to settle in Furniture City, broaden the source of consumers, establish a good corporate image, and pave the way for XX Furniture City to become the largest, most comprehensive and most influential furniture city in Zunyi. And publicize its advantages, selling points, preferential measures and other information. Maximize the attention of the market and consumers, resulting in a market sensation effect.
First, the theme of the event: "The opening of ×× Furniture City is a big reward, and all kinds of good gifts are sent nonstop."
Two. Activity time: XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX
Three. Venue: XX Building Materials Market ×× Furniture City
Four. Organizer: ×× Furniture City
V co-organizer: XX celebration etiquette planning co., ltd.
The purpose of intransitive verb activity:
XX Furniture City is a large-scale furniture city in XX, with a superior geographical position. The opening ceremony is an important entry point for XX Furniture City to enter the market, and appropriate opening preferential activities are a good channel to cultivate customer trust and loyalty. Through this grand opening ceremony and its preferential activities, the following objectives will be achieved:
1. Let people from all walks of life have a preliminary understanding of "×× Furniture City".
2. Through this opening ceremony, the opening information was transmitted to the core business circle of Furniture City, which attracted the attention of all walks of life and furniture brand agents in Zunyi.
3. Enhance the market reputation and popularity of XX Furniture City, and establish and cultivate the trust and loyalty of consumers.
4. Show the corporate image and strength of XX Furniture City and highlight its main advantages.
5. Through this activity, publicize the investment environment of ×× Furniture City and extend a warm welcome to all friends who invest and buy houses here.
6. Arouse widespread concern of Zunyi and surrounding consumers, and establish a good corporate image.
Seven. Activity mode:
1, Opening Ceremony (Stage)
2. At the opening party, the gifts are delivered nonstop (in the store)
On the day of the event, customers who shop in XX Furniture City will get a beautiful gift for free if they spend over XX yuan. First come, first served while stocks last.
3. After the discount, the transaction price exceeds ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
During the activity, all customers who shop in XX Furniture City will return XX yuan in cash for every XX yuan mall on the basis of enjoying the preferential treatment of various specialty stores. After the preferential treatment, they will cash back, buy more and return more.
4, xx reserve auction (stage)
The lowest reserve price auction, the auction items have certain value, the ultra-low reserve price attracts the target to attract consumers, shocks the audience, and the first Mover is the best.
5, lucky draw, XXX cash and XXX cash, and XXX cash.
Where the cost of goods purchased on site on the day of the activity exceeds RMB ￥
6. Reward guests for cultural performances (stage)
Performances include violin, saxophone, martial arts performance, singing and dancing.
Eight, advertising mode:
Media selection mainly refers to two indicators: effect and price. According to the evaluation of various media, we suggest the following publicity methods:
1, XX TV "Economic Horizon" column
Conduct a one-month special publicity in the "Economic Horizon" column of XX TV Station. The feature film can be set to two minutes, with the contents of ×× Furniture City, opening information, opening related preferential activities, etc.
Introduction: The economic vertical and horizontal column is the income-generating economic column of Zunyi TV advertising economic center, and the program is distributed to fourteen counties, cities and districts through wired networks. By using TV, you can introduce economic information such as catering, home, communication, automobile and so on more intuitively, vividly and quickly. Economic Horizon focuses on Zunyi's economic development, guides the fashion consumption trend, and mainly broadcasts information such as corporate publicity, product recommendation, business opening information, and consumption guide. The economic vertical and horizontal columns are: 123 15 rights online, information list of various industries, automobile fashion, food stands, new home fashions, famous wine booths and medical consultation. Column charging standard: the feature film is broadcast in 350 yuan/day/minute; the feature film production fee is charged if it is broadcast for less than ten days.
2, print DM distribution, built-in opening ceremony publicity and related preferential activities information, generally start to distribute one week in advance.
3. Float promotion. The route is: Outer Ring Road → majiawan → Nanbai → Donglian County →; Magnificent gongs and drums toured the city for publicity. Inform the target audience of the opening information and related activities in an all-round and close way.
4. Two days before the event, floating air was released in Honghuagang, T-junction, Citizen Square and Beijing Road intersection in Zunyi City to strengthen the information publicity of the event.
Nine, preliminary preparation:
1, advertising: implemented on time as described in "Advertising Coordination Mode" above. Ensure the publicity effect.
2. Material preparation: We mainly prepare the items needed at the event site, such as the stage; Event organizers mainly prepare gifts, lots and other items. The above items must be prepared the day before the activity to ensure the smooth progress of the activity that day.
3. Personnel arrangement: In-store personnel, such as gift givers and cleaners, will be arranged by the organizer, and outdoor personnel, such as hosts (many hosts are needed for promotional activities), will be arranged by us. Security personnel: control the scene to prevent accidents.
X. Medium-term operation:
1) Activity site layout:
1, set up a large stage in the square of ×× Furniture City for celebrations, sweepstakes, auctions and cultural performances. During the celebration, the red carpet was laid on the stage to set off the festive atmosphere. Spread a red carpet around the stage and put some chairs under it.
2. Place the Ssangyong Arch at the entrance of the main venue, with a golden lion at each end of the arch and a pair of golden lions at the entrance of Jianhui Center, so as to achieve a prompt, conspicuous and grand publicity effect. The outer ring road was covered with a red carpet to show its grandeur.
3. Place colorful flags in the central isolation belt of the outer ring road of XX, as far as possible within the sphere of influence of Jianhui Center, so as to achieve the effect of publicity and better spread the information of activities.
4. Reasonably arrange red frame columns around the main venue to achieve the three-dimensional effect of celebration, solemnity and communication.
5. Sticking red congratulatory cloth on the main wall of Jianhui Center can bring overall effect to the activity. Red symbolizes happiness and luck.
6. Flowers on both sides of the red carpet lead the way, full of warmth, auspiciousness and celebration; Flowers and plants are placed around the stage, which is friendly to nature, fashionable and warm. Set up a coffee table at the event site for guests to drink.
2) Activity flow (time to be determined):
1, the opening ceremony of ×××× Furniture City was held at the gate of ××× Outer Ring Road.
2. Magnificent gongs and drums, lion dance teams, military bands, performances and guests arrived at the scene one after another, and the officiating guests were led into the reception room by the hostess.
At the beginning of the ceremony, the guests attending the ceremony entered the rostrum under the guidance of the etiquette lady.
4. The ceremony host introduced the leaders and guests who attended the ceremony one by one, and then announced the beginning of the ceremony, when the lion and the drum were all singing for ×× seconds. The host began to announce the formal procedure.
5. Welcome speech by the leaders of 5.XX Furniture City.
6. Speech by city leaders
7. Speech by regional leaders
8. Statements by customer representatives
9. Wake up the lion and take off the green.
10, cut the ribbon. The main leaders and special guests of XX Furniture City took to the stage under the guidance of etiquette and prepared ribbon-cutting equipment. The host counts down to 8 seconds, and the leaders and guests cut the ribbon together (silk flower cut the ribbon or started the crystal ball). At the same time, gongs and drums roared, lions danced, salutes rang, fireworks filled the sky, and colored balls soared (symbolizing the prosperity of enterprises).
1 1, guests enter the store for sightseeing.
12, XXX reserve price auction begins.
13, the auction is over and the lottery begins.
14, cultural performances are interspersed in the above procedures, which can better create interactive links.
15, the activity is over
XI。 Delayed continuation:
There are two main points in the later period. First, Furniture City continues to offer preferential treatment to some commodities; Second, it is very important to publicize through the media. For example, we suggest to broadcast a special promotional film in the column "Economic Horizon" for publicity and speculation, so as to raise awareness and continuously increase sales.
Twelve, accident prevention:
1, weather conditions, rain and other irresistible natural factors, take preventive measures in advance.
2, government intervention and other policy interventions, communicate with relevant departments in advance.
3. Site safety and crowd control. Make arrangements for security personnel in advance, effectively prevent emergencies and ensure safe and orderly activities.
Thirteen. Preparatory work (detailed):
In order to ensure the orderly development of the opening ceremony, before the opening ceremony, we must make full preparations and comprehensively consider various factors to achieve the best effect (rain and power failure).
1, publicity work:
1. 1 Prepare a banner three days before the opening, and hang it upstairs to convey the opening information.
1.2 broadcast the broadcast information on the economic column of XX TV station two days in advance.
1.3 The publicity float is ready.
1.3 planting flags in the central isolation belt of the outer ring road 1000.
1.4DM poster publicity materials are well prepared.
1.5 Before the opening ceremony, prestige gongs and drums, lion dance team, acoustics, salute and artists were all in place.
2. Main work on the opening day:
2. 1 Do a good job in the reception of leaders attending the meeting.
2.2 Reception of journalists attending the meeting
2.3 Strictly check and implement on-site business management.
2.4 maintain order at the scene.
3, office work:
3. 1 Invite leaders, guests and special guests.
3.2 Leaders of relevant departments at all levels in urban areas (invitation will be issued 5 days in advance)
3.3 Invite relevant journalists.
4. Other preparatory work:
4. 1 Do well the activities before opening to achieve the goal known to the whole city.
4.2 The speeches of company leaders should be prepared and confirmed 2 days in advance.
4.3 Prepare ribbon-cutting silk flower or crystal starter balls for the opening ceremony. (Fixed number)
4.4 Prepare the list of props used by the planning company.
4.5 Prepare the photography work on the day of the opening ceremony.
4.6 Invite the TV presenter to preside over the opening ceremony.
4.7 Relevant items required for the announcement of the opening ceremony.
Fourteen Details of on-site activities:
Popularity comparison: In addition to the publicity work in the early stage of the opening ceremony, all units invited employees to attend the ceremony.
Vip reception procedure
Time of fireworks display:
At the opening ceremony, the main leaders cut the ribbon.
On-site ignition time:
As the last link, the ribbon-cutting ceremony of the opening ceremony began to fire.
The schedule of the band performance:
The host announced the opening ceremony and the ribbon-cutting ceremony officially began.
Calligraphy and painting performance
Fifteen. Material details:
Wen Yi performance:
Talk show 800 yuan/Aerial Ballet 2500 yuan /2-person show (7 minutes, foreign performance).
Violin 600 yuan/top performer 2500 yuan/6 people (8 minutes, performing foreign award-winning programs)
Face-changing 800 yuan/People's forum skills 2500 yuan/9 people (6 minutes, performing award-winning programs abroad)
Double reed 800 yuan /300 yuan /8 people (Hong Kong Wushu performance winning team)
Singer 400 yuan/Hip-hop performance 500 yuan/person
Chaplin Imitation Show 800 yuan/Man
XX celebration etiquette planning co., ltd
July 26th, XX
The planning scheme for the opening ceremony Part III: Expected objectives
Target 1: Let the news of the opening of xxxx spread widely and attract more target consumer groups to participate in this activity.
Goal 2: Deepen the impression of xxxx in consumers' minds.
Goal 3: No matter from pre-planning or post-implementation, we should strive to make this opening ceremony achieve an unprecedented sensational effect.
Goal 4: Enhance the confidence of employees within the company.
Goal 5: Be a latecomer in the same industry and become another dark horse in the industry.
Second, the purpose of the opening ceremony
1. Internal function: A grand opening ceremony can increase employees' confidence in the company and enhance the cohesion of the company.
2. External function: The opening ceremony can not only let more groups know about your company's opening, but also strengthen your company's image in the hearts of consumers. At the same time, you can also use this opportunity to get in touch with the media.
3. At the same time, we will expand our popularity in the industry through the grand opening ceremony.
III. Theme of the Opening Ceremony
A good theme is not only a key factor for the success of this activity, but also plays a vital role in the effect of the activity. Therefore, after many discussions, the staff of our company have drawn up several themes for your company to choose from from.
Simple interpretation of serial names from the starting point of the theme
Ethnic and folk customs
1, x years of good luck and passion.
This year is the year of 200x, the year of Yiyou, and it is a year when the golden rooster appears at dawn and the golden rooster opens the door to see the blessing. We can use a "group of chickens dancing together" to open the door to our opening ceremony. In the selection of programs and the layout of venues, we should have strong national feelings and reflect the unique charm of our great nation.
2. The cock is Xiao.
Fashion, elegance and internationalization
3, ice banquet, invite you to enjoy * * *
The so-called "ice storm" not only means "colorful", but also means "ice cream" and "feast". In this opening ceremony, we will integrate people's favorite "ice cream" into our opening ceremony in an ingenious way, which will be full of romantic, fashionable and dreamy feelings, no matter from the design of the venue or the arrangement of the program.
4, the top of the burning, the top of the dazzling dance
Under this theme, "dance" is a thread that runs through, and the choice of dance should be chosen from the perspective of fashion. Not only be elegant, but also attract people's attention.
5, strive for the upper reaches, all in xxxx.
Under my theme, we will make a unique opening ceremony, and we will fully mobilize users' attention, surprise bit by bit, and surprise layer by layer, which will amaze our users. The whole process should be based on strangeness.
Fourth, the choice of time.
Regarding the choice of opening hours, considering your current situation, we suggest that your opening hours can be selected from the following.
(1) Sunday, 8th, X year,
(2)X month 16 (Saturday)
(3) Monday, June 18,
(4) Thursday, 28th, X year
For the above four choices, our company further recommends that you choose.
(1) Sunday, 8th, X year,
(2) Saturday, October 16,
The reason is:
1. Set the time at X months, during which our company will do the work more carefully and fully.
2. Numbers "6" and "8" In China, a country with a long history and culture, people's preference for this number can be said to be increasing day by day. People think that "6" stands for "Shun" and "8" stands for "Fa". If you choose one of these two figures to start a business, it seems to give people a feeling of "good luck" and "rich resources". Of course, we may not think so, but it is a vivid portrayal of "when in Rome, do as the Romans do". In the absence of special circumstances, let's focus on the characteristics of our nation.
3. Sunday, 8th, X year,
(2) Saturday, 16, X month, one day is Saturday and one day is Sunday. From your company's point of view, it is easier for your company to invite guests and friends at this time. And it is also very advantageous to attract people on weekends.
Verb (abbreviation for verb) Information your company needs to provide.
1. Company Profile (in Chinese and English)
We will use the information provided by your company for advertising design, one-sided production and publicity, as well as all publicity supplies needed for the opening ceremony. We will serve your company better and more comprehensively.
2. Organization chart of the company
3. A list of the people in your company who attended the celebration (including the names and positions of all the people)
Our company will use it to make corsage worn by attendees and table cards used at the opening ceremony.
4. List of invited guests
We will use this as something for guests to attend the opening ceremony.
5. List of media invited by your company
Your company can provide us with the list of media you invited, and our company will also use our advantages to invite more media to participate. On the basis of sincere cooperation, we will make our opening ceremony more enthusiastic and the publicity effect more grand.
The main work of our company is intransitive verbs
1, activity plan writing
With the full cooperation of all staff, our company will make your opening ceremony more innovative and unique, thus making our goal more exciting.
2. Activity flow chart.
On the opening day, our activity flow chart will be refined to every minute, and we will strive to be fully prepared and "not fight an unprepared battle"
This activity flow chart will make the relevant personnel of your company fully prepared.
3. Supplies that need to be produced in the early stage (such as leaflets, venue layout renderings, gifts, etc.). )
Our company will elaborate gorgeous publicity materials and all publicity materials needed for the opening ceremony for your company. At the same time, we will also show you our site layout renderings. "Customer satisfaction is our happiest thing."
4. Formulation of media plan
In the process of preparing for the opening ceremony, in order to let more users know about our company's opening information, our company suggests that you choose some media for certain advertising.
We will provide your company with media selection, advertising creativity, advertising production and advertising release.
5. Site layout.
In terms of site layout, our company basically prepares from the following three aspects.
(1) surrounding blocks
Signs adjacent to streets and urban main roads
Publicity of trunk bus layout
(2) Outside the store
A sword flag marked with corporate logo is displayed outside the door.
Put a lift-off balloon in front of the door
There is a big arch outside the door.
Set up a large theme exhibition board in front of the store to release the theme of the event.
Huge colored vertical signs are hung on the building.
The door was decorated with balloons and bouquets.
(3) In-store
A reception desk clearly marked with corporate logo will be set up at the gate to distribute promotional materials, gifts and souvenirs for the participants.
Set up a hostess and a shopping guide.
Set up a guidance system, and set up signs that clearly mark the corporate logo.
Hang a popular flag at the top.
Set up a lounge in the relevant area of the store, equipped with service personnel, and distribute gifts and promotional materials.
Set up a business publicity desk at the relevant position in the store to display related gifts, promotional materials and souvenirs, and provide consulting services.
Distribution of leaflets on the spot.
We will combine the layout of the venue with the theme of the opening ceremony, but no matter what theme is used for publicity, our company will try to do it at the venue.
"Careful, meticulous, earnest and comprehensive"
6. Keep taking photos and videos (for reference)
Our company will send relevant personnel to follow and shoot the opening ceremony. We will take the materials back to the company for post-production as a souvenir of your company.
7. Activity planning, editing, (a) making color commemorative books, and (b) editing and burning them into CDs.
At this stage, our company will make commemorative books or burn them into CDs according to your requirements. One can be kept as a souvenir, and the other can be given to guests or displayed in the hall.
Seven. Work schedule
The following is the work schedule of our company. I hope we can successfully implement our plan in friendly cooperation.
sun
Work content during the period
March 1 1
Further communicate with your company to discuss the scheme formulated by our company.
March 65438-March 20, 2002
Further revision of the programme of activities
March 2 1 day
Reconfirm with the customer
March 22(nd)
Sign a contract with a customer
23 March-April 10
Prepare the materials needed for the preliminary work
April 18- start
Advertising during this period.
At the beginning of x month
Layout of the site
X month 16 (further discussion)
start business
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