The relationship between RV Bao and Evergrande;
Explain that in addition to selling houses, we must start selling new energy vehicles. The ideal annual sales volume is only 5,000, and Evergrande has 1.4 million employees. Counting relatives buying 500,000 vehicles, the sales target for these two years has been achieved.
First of all, RV Bao has changed from a self-operated platform selling its own house in the era of Hengfangtong to an open platform providing services for other brand housing enterprises and car companies at the same time.
However, it is not easy to build an open platform, which requires a long-term accumulation process. However, Evergrande Group's real estate projects in more than 200 cities across the country provide a certain scale of housing foundation for the development of the RV platform, which is the basis for the smooth start of the RV platform.
In the future, RV Bao will increase the introduction of waist and small and medium-sized housing enterprises. Its annual marketing investment of more than 654.38+000 billion yuan brings huge user scale and traffic, which has a huge impact on these small and medium-sized housing enterprises.
For Evergrande, the huge user scale brought by the huge marketing investment in the past has only been partially transformed into the final customers of Evergrande, and most other users have been lost in vain, resulting in a waste of valuable traffic resources. Turning RV Bao into an open platform and gathering more houses will greatly improve the efficiency of traffic utilization.
With the gradual establishment of cooperation between RV platform and small and medium-sized housing enterprises, more and more C-end users will be attracted to actively visit the platform. When the C-end users of the platform increase to a certain scale, it will attract large and medium-sized housing enterprises to settle in. In addition, RV Bao Group does not rule out strategic cooperation with some large real estate marketing agencies to launch new listings in batches to solve the problem of platform housing richness.
The fracture of the vehicle source is much less difficult than the launch of the new house. In the early days, RV Bao could first introduce Evergrande's information display, trading and after-sales service functions, and get through the whole business process of automobile categories. At the same time, for the cooperation with other brands of cars, the first step can be to establish an information display platform similar to car home.
Building an information service platform in the automotive field has a low threshold in the early stage. When the information platform is gradually established, RV Bao can use the C-end users and traffic gathered by the two categories of houses and cars to further attract business cooperation from other automobile brands in the transaction.
In addition, RV Bao can also improve the C-end users and traffic of the platform by opening up Evergrande's resources and capabilities in the field of after-sales service such as charging piles to C-end consumers, thus promoting the cooperation between other brand automobile enterprises and dealers and RV Bao platform in the transaction link.