On March 16, China Real Estate Association and China Real Estate Evaluation Center of Shanghai Yiju Real Estate Research Institute released the evaluation results of the top 500 real estate development enterprises in China in 2020. 6900.HK Shang Kun Real Estate keeps improving quality and increasing efficiency during its advanced development, and won the 78th place in "Top 202 1 China Real Estate Development Enterprises 100", ranking 65,438+higher than last year. In addition, Shang Kun Real Estate also won the 8th place in "20021Comprehensive Development of China Real Estate Development Enterprises 10 Top", which reflected the unanimous recognition of the development speed and comprehensive operation ability of this growing real estate enterprise in the industry.
With the real estate industry entering the "second half", the extensive development model has become a thing of the past, the competition gap will gradually widen, and it is difficult to win the advantages of single point and local line, but excellent real estate enterprises still have a golden period of ten years. In this context, Shang Kun Real Estate, with a refined operation mode, integrating resources and striving for the upper reaches, ran out of the unique development speed of growth-oriented housing enterprises, fully grasped golden decade, which was striving for the upper reaches of the industry, and its comprehensive strength was continuously improved.
Accumulate, run out of the development speed of growth-oriented housing enterprises.
As the market enters the era of stock, the land reserve of real estate enterprises is often related to its long-term steady development. In this context, Shang Kun Real Estate, as a real estate enterprise that emphasizes investment opportunities and regional strength, has laid out more core urban agglomerations in recent years, and its high-quality soil reserves have been increasing.
In recent years, Shang Kun Real Estate has continuously enriched diversified land acquisition methods and optimized land acquisition structure through acquisition, bidding, auction and cooperative development, and the "3+X" strategic layout has continuously made breakthroughs, providing solid support for performance growth. According to public information, by the end of July 2020, the land reserve of Shang Kun real estate in the Yangtze River Delta region accounted for more than 70%. As a battleground for housing enterprises, the Yangtze River Delta region has maintained a high market popularity for a long time. With the development of Yangtze River Delta integration to higher quality, local housing enterprises will benefit for a long time.
With the high-quality brand image created in the process of intensive cultivation in the Yangtze River Delta, the performance of Shang Kun Real Estate shows the development speed as a growth-oriented housing enterprise. According to the announcement, during February 200211-,the accumulated contracted sales of Shang Kun real estate (together with the contracted sales of joint ventures and associated companies) was about 43 1 100 million yuan.
Since the beginning of the year, Shang Kun has continued to maintain a compact pace of land acquisition, constantly expanding its high-quality soil reserves. By the end of February, Shang Kun Real Estate has successively acquired several high-quality plots in Lishui, Zhejiang, Wuhan, Hubei and Shantou, Guangdong, with an added value of 654.38+0.23 billion yuan, which has exceeded one-third of last year's total. According to "202 1 1-2 TOP 100 of the added value of typical real estate enterprises in China" published by Han Yizhiku, Shang Kun Real Estate successfully ranked 28th in the newly added value of real estate enterprises.
Improve efficiency through operation and promote high-quality development through efficient cooperation.
In the process of scale promotion, Shang Kun real estate also emphasizes the internal driving force of long-term growth. By establishing an efficient and flexible operation system and improving quality and efficiency from the financial and organizational perspectives, we have embarked on a high-quality growth path different from other real estate enterprises.
In the aspect of refined risk management, Shang Kun Real Estate advocates the scientific method of DuPont analysis to systematically resolve risks and ensure the maximum return on net assets. For example, Shang Kun Real Estate put forward specific requirements for building good products, achieving high efficiency and ensuring reasonable leverage from three dimensions: profitability, cash flow recovery ability and capital ability, so as to promote the realization of shareholders' return on investment.
In addition, Shang Kun also implements the concept of improving operational efficiency in organizational management. On the one hand, by clarifying the guiding opinions of business decision-making principles in each stage, Shang Kun Real Estate is empowered to operate with standardized concepts, and its business coordination ability and communication execution ability are improved; On the other hand, through phased authorization, Shang Kun improves the company's ability of efficient decision-making and coordination, effectively controls decision-making risks, enhances organizational capacity and stimulates the overall vitality of the organization.
The continuous improvement of operational efficiency ensures the continuous improvement of cash flow in Shang Kun. According to the prospectus, at the end of April, 2065, 438+08, 2065, 438+09 and 2020, the cash and equivalent balances of Shang Kun Real Estate were 454 million yuan, 65.438+73 million yuan and 65.438+58.5 million yuan respectively, showing a steady upward trend. At the same time, the short-term cash debt ratio of Shang Kun real estate doubled from 0.82 at the end of 20 19 to 1.37 at the end of April 2020. Cash and cash equivalents can effectively cover short-term liabilities, and the quality of development is constantly improving.