Since the listing of 200 1, Shede has taken "giving 100 Jin of good wine, getting 2 Jin of fine wine" as its quality pursuit and "spreading China wisdom and building cultural national wine" as its brand positioning. In 2006, Shede became a well-known trademark in China, and its brand value was also rising. On June 20th, 20 18, World Brand Lab released the list of "Top 500 Most Valuable Brands in China" in Beijing, with the brand value of "Shede" being 38.025 billion yuan.
From "Spring Wine in Tang Dynasty" to "Metabolic Wine in Ming Dynasty" and then to "Tuo Wine in Qing Dynasty", Tuopai Qujiu and Shede Liquor come down in one continuous line. In the first year of Baoying in Tang Daizong (762) 165438+ October, the poet sage Du Fu went to Shehong to pay homage to the sages, and when he created the poetic style of the Tang Dynasty, he once praised "Shehong Spring Wine is still cold and green, who hurts the gods?"
During the Shaoxing period in the Song Dynasty, Wang Zhuo, a famous scholar, once praised "Shehong Spring Wine is old and famous, and new poetry is gained". During the Wanli period of the Ming Dynasty, Rao Jinghui, a Sichuan government army, once praised the word "Shehong Chunjiu is still there today, and it was a heavy topic that year". In the forty-ninth year of Emperor Kangxi in Qing Dynasty (17 10), Wu Zengzan, a poet in western Zhejiang, praised "shooting the beauty of spring wine and remembering Shaoling poems".
In the first month of the thirty-fifth year of the Republic of China (1946), Juma Tianqu was named as "Tuopai Qujiu" according to the meaning of "Tuopai Qujiu, brewing fine wine and enjoying a long-standing brand" in front of the store. After visiting Tuopai, Ouyang Zhongshi, a famous painter, praised it as "ancient wine makes a flood, and there is a song in a thousand years". Tang poetry is called Jiuqing, and Song poetry praises Chunbo. "After visiting Tuopai, Mr. Qi Gong, a famous painter, happily wrote an inscription:" Violet is drunk for thousands of cups, and now it is the top grade to shoot floods. "