The first thing to say is keywords. Keywords are always the dominant factor in website promotion. Every move of keywords affects the growth of the website. Keywords are the key points of website promotion and optimization. Let search engines retrieve information and find that your website is determined by the keywords you enter. Keywords are the most important factors that affect website ranking, and bear the brunt among many factors. Webmasters have grasped this key factor, selected the right keywords and made good keywords, and the website will get a good ranking even if it doesn't do bidding ranking.
1. keyword position. As long as there is pen and ink, you can spread keywords. But don't pile up keywords in the website. Especially the title tag, each page should set an independent title tag, and stop piling up keywords with the title tag.
2. Keyword density. The density of keywords is a vague view. You can choose the density of keywords as usual, 2-8%, 3-7%, lower than 10% and about 5%. The keyword density is not as high as possible, and the most suitable keyword density is-don't do articles on keyword density, and seek nature.
3. Keyword relevance.
When searching for the required information resources through search engines such as Baidu and Google, people will enter the keywords of the required information in the search box. When the search results can't satisfy people's satisfaction with the information they need, they will modify the search results by adding fixed words on the basis of keywords, so as to search for the required content more accurately. When the information is still not satisfied, they will complete the information satisfaction by choosing to search for relevant information.
4. Keyword selection
The choice of keywords, the quality of keyword selection, directly affects the situation of search engines, and also affects whether visitors can search your website from Mount Tai in An Ruo. Appropriate keywords can probably play a guiding role for visitors. So what kind of keywords should I choose?
Select the keyword for the relationship.
Select a specific keyword
Choose a longer keyword.
Spell keywords accurately
Select the keywords that are searched the most times and have the least competition.
Whether the links inside and outside the website meet the requirements
1. External connection
This is what we call an external link. Increasing external links is an urgent way to improve the ranking and weight of websites. Links imported from other websites to our own websites can also be called reverse links. The quality of external links plays a very urgent role in determining the weight of our website in search engines. Now, increasing external links is an urgent factor for the progress of the website. The top websites of search engines are all positive, naturally growing and high-quality backlinks.
Now we usually do examples of external links: exchange friendship links, navigation website categories, network excerpts, blogs, encyclopedias, question and answer platforms and forums. These are the basic promotion as usual, that is, funding the growth of the external chain of the website.
2. Internal links
What we are talking about is the mutual link between content pages under the domain name of the same website (the content of one's own website links to the internal pages of one's own website, also called intra-site link). Reasonable empty link structure in the website can improve the inclusion of search engines and the weight of the website. Internal links are related to keyword settings. In front of search engines, supporting specific pages through a large number of moderate internal links will help the theme of content pages to conform, and encourage search engines to identify which pages in your website are urgently needed, thus promoting the ranking of pages.
What is the content of "content is king"
If a website is just an empty bag with rich appearance without the support of website content, then what kind of search engine optimization website optimization can not achieve the purpose of promoting and improving website ranking. A website with many original contents will probably give us the absolute upper hand in the website ranking competition. The content of temperament includes two aspects:
1. Original content
Everyone knows that search engines love high-quality original articles. Why can articles published by webmaster consulting websites chinaz and admin5 be included by Baidu and Google soon? Websites will also be favored by search engines. Spider time is very concerned about such websites. Needless to say, from this point we can see the urgency of the original content of the website.
2. Content relevance
The content of the website has nothing to do with originality, but with the theme of the website and the content related to the keywords of the website.
Is the website updated every day?
After some websites are created, they are not updated all the year round, and updating is also an occasional thing. Search engines are diligent, but search engines are only diligent about fast, new and diligent websites. Everyone who has created a website has experienced it. When a website is put on the shelves, many customers will complain. Why is my website not included in Baidu? Why should people charge you if the website is not updated and has no content? Not to mention the ranking of websites.