Brief introduction of visual communication design major in Sichuan University of Culture and Arts.
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Professional Name: Visual Communication Design
(A) training objectives
Based on the innovative development concept of emphasizing foundation and strong ability, this major cultivates all-round development of morality, intelligence, physique and beauty, adapts to the needs of regional cultural industry and economic development, grasps the theory of visual communication design and professional creative skills, has the theoretical knowledge and practical ability of brand design, packaging design, commercial promotion design and regional cultural creative product design under new media technology, and can engage in brand, packaging and packaging enterprises of advertising, news publishing, media companies, brand design companies and packaging enterprises.
(2) Specification requirements
This major is supported by Sichuan Tourism Bureau, Mianyang Advertising Association, Mianyang Tourism Association, Mianyang Wanda, Mianyang Changhong and other enterprises. Based on the demand of industrial enterprises for talents' quality and ability, the specification requirements of design undergraduate students are intuitively conveyed, the principle of coordinated development of knowledge, ability and quality is adhered to, the all-round development of students is emphasized, the cultivation characteristics of applied talents are highlighted, and the cultivation of innovative spirit, entrepreneurial consciousness and innovative and entrepreneurial ability is emphasized.
(3) Core courses
Design history, creative thinking, font design, information layout design, dynamic advertising design software techniques, packaging structure and design, regional brand design, brand project operation.
Introduction of Sichuan University of Culture and Art: The major of visual communication design has been announced. For more information, please pay attention to the Sichuan College Entrance Examination page.
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