Director Zhu also told reporters that whether Xiangyang Road market will continue to exist after it exits the city center depends on all aspects and does not rule out the possibility of disappearance. Director Zhu said: "The store agreement was signed in May last year, and the contract period is 1 year, so whether to move will be considered as early as May this year."
The reporter found in an interview with Xiangyang Road Market yesterday that most owners simply didn't know about the relocation of Xiangyang Road Market.
The relocation theory is once a year.
Since the official opening of Xiangyang Market in May 2000, there has been a rumor every year, but the most sensitive time appears in the renewal period in May each year. In this regard, both investors and small business owners understand very well: this market has always been temporary.
According to reports, in 1992, Xuhui District Housing Management Office, Chinese enterprises, Shanghai Jiushi and Shangtou Real Estate jointly established New Shanghai International Mall Development Co., Ltd. and began to develop Xiangyang Road. 1996, with the approval of relevant departments, the plot was leased to a developer of a company in Hong Kong to build a building. According to the agreement, New Shanghai International will relocate the residents of the plot. However, due to the slow arrival of funds in Hong Kong, the land was abandoned after the relocation. In May 2000, New Shanghai International was allowed to set up Xiangyang Road Market on this land first, so as to maintain the company's financial expenses through the income from the temporary market. "Once the funds from Hong Kong are in place, that is, when the cash is cleared, the Xiangyang market will fade out as scheduled." Zhu Liankou said, "So, this brings the saying that Xiangyang Road Market will be relocated every May."
Time depends on when 2 billion will be in place.
Zhu Liankou said: "The relocation of Xiangyang Road Market depends on the availability of funds. That company in Hong Kong has to pay us more than 2 billion yuan in rent, late fees and fines before it can get the whole land for development. There is no clue as to when the 2 billion funds will be put in place. Besides, such a large sum of money does not mean taking it. " According to analysis, even if Hong Kong funds are available recently, according to the current situation, it will definitely take time to relocate the market.
The reporter also learned that the land leased to Hong Kong companies at that time included not only 24,000 square meters of Xiangyang market, but also more than 7,000 square meters of Nanchang Road Market and 100 merchants along Huaihai Road in Shaanxi Road, with a total area of about 40,000 square meters.
Whether the whole exists is still a mystery.
Xiangyang road market faded out of the city center, can it be another fire? For finding a new market position, can New Shanghai International successfully achieve its goal? In addition, do shareholders choose to continue to cooperate or take the money? These problems will be the key to determine the future fate of Xiangyang Road market.
It is understood that New Shanghai International Mall Development Co., Ltd. has experienced several rounds of shareholder changes in recent years. At the beginning, Housing Office in Xuhui District, China Enterprises, Shanghai Jiushi and Shanghai Investment Real Estate have evolved into Cheng Kai Holdings (60% shares), and Shanghai Investment Holdings holds 40% shares. At present, shareholders have not discussed this issue in depth. In other words, if all goes wrong, Xiangyang Road market may not exist.
Even if another Xiangyang market is built, it is definitely not that these 870 shops will continue to do business in another place intact. If it is a reconstruction in a different place, the management will renew the contract or sign a new agreement in accordance with the principle of "two-way choice", and then choose honest merchants who do not make and sell fakes and do business in a civilized way, and the credibility of rebuilding Xiangyang Road market is the first.
The relevant person in charge of Yingyou Consulting Company, a veteran in the domestic store industry, said: "In fact, Xiangyang Road market cannot be copied. Although other commercial streets can imitate Xiangyang Road market in form, business needs not only commodities, but also brands and culture, which are impossible to copy in a short time, and even difficult to form in a long time. " This feature determines that the possibility of recreating a Xiangyang Road market is slim.
Interested owners of mid-range shopping malls
Once a year, the "anti-immunity" of small business owners will be strengthened day by day. It is understood that the agreement between Xiangyang Road Market and the owner is signed once a year, so Xiangyang Road Market will be relocated as early as May next year.
"A considerable number of owners in Xiangyang Road Market were transferred from Huating Road. They are very mature in small commodities, have their own brands, have wholesale networks and have regular customers. " Manager Feng Wei of Shanghai Desert Island Real Estate Studio said, "Their strength determines that a considerable number of mid-range shopping malls will be interested in cooperating with them, mainly those large shopping malls that sell or rent small shops separately. In addition, the street shops on the branch road of fashion commercial street will also breed new business opportunities, and the value of such shops will rise again. "
An owner of Xiangyang Road Market believes that "you may choose to settle in some shopping malls in the future, but it depends on the business circle around the shopping mall's geographical location. Generally speaking, they will not settle in shopping malls with mixed goods, but prefer street shops and mid-range shopping malls around the central commercial street. " This location mentality will inevitably lead to the fate of many mid-range shopping malls in Shanghai. Now many shopping malls are actively attracting investment, because there are many shopping malls, but the profits are good. The insiders believe that "there are not enough shops in Shanghai to meet the real needs. In the future, stock shops will experience the pain caused by structural adjustment. "
If you move, it will bring new business opportunities.
Although some subway shops are booming in Wang Jie, the business of subway shops in Zhongshan Park and Longyang Road is sluggish. The insiders believe that the relocation of Xiangyang Road Market will bring new opportunities for Sheng Hui shops in the Asia-Pacific region in Longyang Road with advanced planning and design. According to the analysis, "the geographical location of the underground shops in Sheng Hui, Asia-Pacific is actually similar to the People's Square, which determines that Sheng Hui, Asia-Pacific has advantages that cannot be ignored compared with similar shops. From the perspective of urban regional function, the underground shops of People's Square surround a political and cultural area, where the municipal government, Shanghai Grand Theatre, Shanghai Museum, People's Park and other buildings gather, and large shopping malls such as New World and Eleventh Store are distributed around. The periphery of Sheng Hui underground shop in Asia Pacific is also a political and cultural area. The Pudong New Area Government, Shanghai Science and Technology Museum, Century Park and the Oriental Art Center under construction with a total investment of about 780 million yuan will be gradually completed, and large shopping malls such as Thumb Square in the nearby Yang Lian community will also start. " However, experts cautiously believe that the current lack of business popularity in Pudong is a challenging problem.