What is the tertiary market wine industry?

The tertiary market is the downstream market of the secondary market, which is usually considered as the county-level market.

Time 1983

China's first bottle of dry red wine was born in Hebei Wang Di Wine Company, ending the history that China didn't brew its own dry red wine products.

Speaking of the birth of the first bottle of dry red wine in China, we can't help but mention Hebei Wang Di Wine Company. As the chairman of the liquor company, Zhao witnessed the birth of the first bottle of dry red wine and the growth of China dry red wine. A few days ago, the reporter of Huaxia Wine News interviewed Zhao and listened to his story about the birth and growth of dry red.

Historical backtracking

In 1970s, most international wine producing countries mainly brewed dry wine. In order to change the long-term derailment between China and the international advanced brewing industry, from 65438 to 0979, the Ministry of Light Industry assessed the situation and sent a wine and brandy investigation team composed of domestic brewing experts and scholars to France to inspect the wine producing areas, vineyards and wine production in France respectively. One of the main purposes of this visit is to study how to learn from the advanced technology and equipment of French dry red wine brewing, and combine with the actual situation in China, select internationally renowned wine grapes, and conduct temperature-controlled fermentation on red juice separated from fruit pomace by hot soaking and rotating cans to brew dry red wine in China, thus ending the history that China has not independently brewed dry red wine products.

Zhao recalled to the reporter of Huaxia Wine News that in order to develop and brew China dry red wine together with Guo Qichang and other wine experts, Guo Changli Winery set up a powerful scientific research team of 26 people to undertake this scientific research task. From 65438 to 0980, Guo Changli Winery was renamed "Changli Winery" with the approval of the Ministry of Light Industry, and a base department was set up to designate a person to be responsible for the construction of the new wine grape base. At the same time, we began to organize relevant personnel to plan and build a new technology wine production workshop. In the same year, Changli Winery established a factory-team relationship in Houying Village, northeast of Changli County, newly opened 800 mu of vineyards, and planted more than 20 new grape varieties such as Cabernet Sauvignon, Cabernet Franc, Merlot, Chardonnay, Jiaming Brewing, Guirenxiang, etc., and under the guidance of Guo Qichang, carried out the breeding of new wine grape varieties.

During this period, Guo Qichang began a small-scale experiment of brewing dry red wine with different grape varieties in Changli Winery, explaining and teaching the knowledge and technology of dry red wine brewing to the relevant personnel involved in the experiment in Changli Winery, and training the professionals of dry red wine brewing.

After more than a year of brewing and research, the Ministry of Light Industry decided to formally implement the industrial test of new brewing technology 198 1 year. 198165438+1On October 25th, Changli Winery signed a three-year scientific research contract with the Food Fermentation Industry Research Institute of the Ministry of Light Industry. According to the contract: "According to the spirit of the major scientific research project of the Ministry of Light Industry" Selection of Excellent Varieties of Grape Raw Materials "and the relevant experience gained from the technical inspection of French wine and brandy, in order to study and expand the layout of dry red wine and try out new equipment, both parties will realize foreign experience in China as soon as possible, so as to enrich people's lives and produce more export-oriented products ..." On February 20th of the same year, The two sides also signed the Trial-production and Research Contract of Equipment for Brewing Dry Red Wine by Intermittent Heat Treatment of Pulp with Guangzhou Light Industry Machinery Design and Research Institute of the Ministry of Light Industry, Guangzhou Design Institute of the Ministry of Light Industry, Shanghai Beverage Machinery Factory, Xinxiang Light Industry Machinery Factory of Henan Province and * * *. It is stipulated that "the six parties are responsible for the research and design of equipment, trial production, supporting and matching process tests, and applying them to China as soon as possible to brew high-quality dry red wine, so as to enrich people's lives and produce more export-oriented products".

198 1 years ago, Changli winery completed the design and trial production of rotary heat exchanger, grape crusher and fruit pulp pump, and installed and debugged them in the established new wine technology workshop. At that time, the wine grape seedlings such as Cabernet Sauvignon and Yongjia Brewing planted in Changli Grape Base had not yet entered the fruiting period; In the autumn of the same year, Changli Winery purchased many local wine grapes such as Cabernet Sauvignon from Yantai and other places in Shandong. In the end, Guo Qichang and others chose Cabernet Sauvignon as the main wine grape, which is regarded by westerners as the only grape that is qualified to be used by God. A unique dry red wine was made by adding wine grapes such as Cabernet Franc and Cabernet Franc. 1In the autumn of 982, Changli Winery continued to purchase wine grapes such as Cabernet Sauvignon from Yantai, Shandong Province, and trial-produced dry red wine juice in batches.

1983, under the personal leadership of Guo Qichang, Changli Winery successfully brewed dry red wine with a new hot-dip process. China's first bottle of dry red wine, Beidaihe Cabernet Sauvignon, was successfully born in Changli Winery in May of that year, with the first batch of 200 kiloliters. The following year, the Fermentation Research Institute of the Ministry of Light Industry continued to cooperate closely with the scientific and technical personnel of Changli Distillery. Under the auspices of Guo Qichang, the internationally popular semi-dry high-grade wines such as Beidaihe Jiayu Brewed Pink Wine and Beidaihe Musk Semi-sweet White Wine were successively developed, and the major scientific research project of "Industrial Experiment of New Wine Production Technology" issued by the Ministry of Light Industry was successfully completed.

Dry red wins high quality in innovation

From the summer of 1983, Beidaihe brand Cabernet Sauvignon dry red wine developed by Changli Winery began to be put on trial sale in foreign service units such as Beijing Friendship Store and Beijing Hotel, ending the history that China did not have its own dry red wine and other wine products. 1984 65438+In February, in the National Liquor Quality Competition held by the Ministry of Light Industry, the newly developed Beidaihe Cabernet Sauvignon wine of Changli Winery won the championship and won the gold cup.

In order to improve the quality of raw materials for brewing dry red wine such as Cabernet Sauvignon, Changli Winery imported 50,000 virus-free seedlings such as Cabernet Sauvignon and Cabernet Franc from France at the price of 1 USD, and cultivated them in Houying and other villages in Changli County. 1986165438+10. Three years after the birth of Cabernet Sauvignon dry red wine, the Ministry of Light Industry of China held an appraisal meeting in Changli with an investment of 3170,000 yuan, and issued a technical appraisal certificate. In its appraisal opinion, it is clearly pointed out that the scientific research project has realized three combinations: in organization and research content, it has realized the combination of raw materials, technology and equipment; On the basis of "making foreign things serve China", the combination of foreign technology introduction, digestion and absorption and scientific research innovation has been realized. The birth of dry red wine in Changli Winery has filled the gap in China.

Under the guidance of Guo Qichang and the efforts of the scientific and technical personnel of Changli Distillery, the lineup of Beidaihe brand series of high-grade wines is growing day by day, and Beidaihe brand peach red wine and Beidaihe brand white wine are launched one after another. In198865438+February, the first China Food Expo, Cabernet Sauvignon won the gold medal.

Dry red is flourishing day by day.

1In August, 1988, Changli Winery, together with China Cereals, Oils and Foodstuffs Import and Export Corporation, established Huaxia Winery Co., Ltd. in a joint venture with French Li Peng Company on a 40-mu square piedmont slope in the northeast of Changli County, with a ratio of 4:3:3 and a total investment of 7 million yuan. The general manager is Yan, a wine-making expert and technical deputy director sent by Changli Distillery.

Since the birth of Huaxia Grape Brewing Company, Changli Brewery, headed by young entrepreneur and brewing engineer Zhao, was expanded to Changli Brewing General Factory on 1990. In the future, we will not stop attracting foreign businessmen, introduce foreign capital and occupy the international market on a larger scale. 199 1 year, Changli distillery general factory established Huayang Liquor Co., Ltd. with Hong Kong Gaudi International Trading Company and Hong Kong Yingke Century Economic and Cultural Development Co., Ltd. and Wang Di Distillery Co., Ltd. with Australian Akop International Co., Ltd., and from 65438 to 0993, Changli distillery general factory and some enterprises jointly established Hebei Wang Di Group Company. 1996, Wang Di Group withdrew its shares from Huaxia Grape Brewery Company.

"1995, influenced by the development and changes of the international wine market, especially the Asian market, dry red wine, which has long been neglected by Chinese people, began to sell well in many places in China, especially in the economically developed southeast coastal areas, because of its wonderful functions of preventing diseases, keeping fit and prolonging life. Thousands of tons of Great Wall dry red wine produced by Huaxia Grape Brewing Co., Ltd. and hundreds of tons of land ace dry red wine (formerly Beidaihe dry red wine) produced by Hebei Wang Di Group Company suddenly fell short of demand. For a time, Shandong Yantai Changyu Grape Brewing Group Co., Ltd., Tianjin Dynasty Grape Brewing Co., Ltd., Shacheng Zhangjiakou Great Wall Grape Brewing Co., Ltd. and other well-known large-scale winemaking enterprises also switched to production and sales of dry red wine on a large scale; Then, the rebuilt or invested dry red wine producers flocked to form a booming dry red wine production and sales trend. " Zhao recalled: