Brief introduction of visual communication design major in Shandong Women's College
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Career introduction and orientation
Visual communication design refers to the design that uses visual symbols to convey all kinds of information, involving advertising design, book sample design, packaging design, display design, brand image design and so on. This major adheres to the quality of education as the center, and cultivates high-quality innovative and applied design talents who can adapt to the needs of the innovation era, master the theoretical knowledge and professional skills of print media design, expand the relevant knowledge in the fields of space display design and advertising design, have the spirit of innovation and entrepreneurship and practical ability, and can engage in visual communication design, planning management and design teaching in professional design fields such as enterprises, communication institutions, junior (middle) colleges and universities, and adapt to local economic and social development.
competence
This major has a team of high-level professional teachers with reasonable knowledge structure, professional title structure and age structure. Professional teachers 15, professors 1 person, 7 associate professors, 7 lecturers and 3 double-qualified teachers. Professional teachers have outstanding teaching ability, and many teachers have won awards such as the National College Student Advertising Art Design Competition, the Academy Award of China College Student Advertising Art Festival, and the "College Student Creative Cup" advertising grand prix in Shandong Province. Won the honorary titles of Shandong Women's College, such as "model of teachers' morality", "expert in teaching", "rising star in the forum", "excellent inspector", "excellent educator" and "outstanding young talent of Peking University Mountain".
Cultivate characteristics
The major of visual communication design explores the training mode of "Industry-University-Research interaction and multi-level practice", and makes full use of the cooperation platform of Industry-University-Research to realize multi-level collaborative training and multi-level practice promotion of teaching, learning, production, research and competition, aiming at cultivating design talents with high-quality cultural literacy, adapting to the needs of the innovation era, and possessing relevant knowledge in the fields of space display design and advertising design on the basis of mastering print media design.
Curriculum system
The core courses of visual communication design major mainly include decoration foundation, illustration design, font design, computer-aided design, world modern design history, logo design, layout design, packaging design, catalogue and book design, brand planning, brand image design and so on. This major takes "advertising design", "space display" and "new media art design" as the core curriculum system, and establishes a trinity teaching mode of "course, competition and project" in the teaching of print advertising and packaging design, which guides students' professional practice projects and subject competitions and attaches importance to the cultivation of students' design practice ability. "Packaging and Composition Design" was rated as a provincial-level excellent course.
Teaching and scientific research achievements
Teaching Achievements: This major attaches importance to the combination of Industry-University-Research, integrates teaching and research projects, subject competitions and professional practice projects into classroom teaching, and attaches importance to the cultivation of students' competitive consciousness, team spirit, innovative design ability and practical ability. Students of this major have won 100 times in national and provincial disciplinary competitions such as the National College Student Advertising Art Competition, the Shandong College Student Creative Cup Advertising Grand Prix, and the Shandong Art Design Professional Basic Skills Competition for Teachers and Students. He published nearly 40 university-level papers and 6 excellent graduation projects (papers). In 20 16, the major of visual communication design was identified as the dominant major by the school.
Scientific research achievements: Teachers of this major have presided over 6 provincial and ministerial projects, more than 20 bureau-level projects, published papers 15 in C magazine, EI and core journals, published 4 monographs, applied for 8 patents, and won many awards for teachers' scientific research and teaching achievements and design works.
employment rate
Visual communication design has a good employment prospect. Graduates are engaged in brand design, packaging design and space display design in well-known design companies inside and outside Shandong Honglin Co., Ltd., Tiger Media and Shandong Xinzhihang Media. At the same time, in recent years, dozens of graduates of this major have been admitted to Shandong University of Arts, Shandong Institute of Arts and Crafts, Qilu University of Technology, Shanghai Normal University, Xi University of Technology and other universities.
Introduction of Shandong Women's College: The major of visual communication design has been announced. For more information about Shandong University, please pay attention to the Shandong University page.
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