What should Shenzhen mysterious customer survey do?

The process of mystery customer investigation includes determining the investigation content, training investigators, conducting investigation, supervising and correcting the process, collecting questionnaires, checking and auditing, inputting and summarizing questionnaires, analyzing and writing reports, etc.

Mystery customer survey can be used as an auxiliary survey of channel survey, satisfaction survey, usage habit and attitude survey, or it can be conducted independently. Because the "mystery customer" survey belongs to the category of observation and research, it has some characteristics of home visit, and has many particularities compared with ordinary training evaluation. In order to achieve the research goal of the mystery customer survey project, it is necessary to carry out targeted project design and implementation.