On April 19, Hengjinqiao Century, a Pukai resident in Pudong, Shanghai, issued a notice to the buyers who participated in the subscription. Due to the large number of applicants, Pukairen Hengjinqiao Century Project will adopt the integral lottery, with a finalist score of 75.6 points. This is the sixth real estate in Shanghai that triggers the lottery of points, and it is also the first real estate in Shanghai with more than 70 points.
The median score of buyers is 50-60. For most property buyers, 70 points is already an unattainable high score. For the five properties that triggered the lottery, the entry threshold was 56.7 points and the highest was 68 points. No matter people in the industry, property buyers or developers, they didn't expect that the entry threshold of Shanghai New House Yaohao would be pulled to an ultra-high position of 75.6 points.
You know, this score is not easy to achieve. On the premise that all basic scores are full marks, local houseless households need to pay 10 years of social security, and local houseless households and non-local houseless households need to pay 197 months of social security to reach the final score, that is, about 16.4 years.
The continuous improvement of the threshold for buying houses has forced the market and buyers to return to calm. Nowadays, there are fewer scenes of "thousand people shaking" and "ten thousand people shaking" in the Shanghai property market, and there are also a few properties that trigger the integral lottery. It's even harder to break through 70 points in the entry threshold.
But this does not mean that the fanatical "buying house tide" has subsided. However, in the competition between points and down payment, just-needed buyers with a large number of points or low down payment are caught in the dilemma of "insufficient points for popular properties, insufficient down payment for ordinary properties, and bad lots for unpopular properties". They are deadlocked with the market, waiting for the opportunity to break through.
The popularity is too high, and all buyers are also discouraged.
Ouyang Xue (a pseudonym) calculated her points before deciding to participate in Pukai Hengjinqiao Century. As a local married houseless person, she can get 60 basic points. According to the social security coefficient of project 0. 13, Ouyang Xue's final score is 73.5 points.
It is certain that Ouyang Xue won the Pukai Hengjinqiao Century for the first time. In her view, more than 70 points is definitely an insurance figure that can be shortlisted, plus 70% down payment ratio, her trip to buy a house should be over. Ouyang Xue couldn't believe that she was not qualified to participate in the lottery with high scores until she received a notification message that she was not shortlisted.
"When I was looking at the house, I was prepared to shake the number. Everyone was very optimistic when consulting the shortlisted scores of real estate consultants in the early stage. At that time, the property consultant told me that only 175 suite was available this time, and many people were interested in buying it. No accident will trigger the lottery. He estimated that the threshold for shortlisting was around 70 points, which would not exceed 73 points. After all, most people only have more than 60 points. "
Ouyang Xue must be shortlisted for another reason. In the process of viewing the house, Ouyang Xue witnessed several property buyers being successfully persuaded by property consultants. She knows that if the integral ratio or down payment does not meet the developer's expectations, she will be discouraged. Moreover, her experience of looking at the house was very smooth, which gave her a certain illusion.
"I saw several couples being dissuaded, and one young couple who could pay the full amount gave up the subscription under the soft and hard bubble of the property consultant." Ouyang Xue said that in the sales office, the property consultant will first introduce the project, then carry out capital verification and house inspection according to the process, and formally enter the consultation of the approval process. The topic of the property consultant will focus on the proportion of points and the proportion of down payment.
Generally speaking, when the number of subscribers is controllable, developers will screen high-quality customers through the down payment ratio. Popular properties like Shanghai Pudong Renheng Jinqiao Century are basically points plus down payment ratio, which requires both high down payment and high points.
Ouyang Xue saw the full buyer who was dragged down by the points. "That couple is a foreign household registration, and they suffered a big loss on the basis of points, which is less than the married property buyers with local household registration 10 points. And like me, they are all post-90 s, and the social security coefficient is at most ten points, adding up to more than 60 points, which is far from the 70-73 points predicted by the property consultant. "
As a result, various persuasion words took turns. The property consultant directly told the young couple that it is not recommended to participate in the subscription below 70 points, and also calculated an account for them: to participate in the subscription, it is necessary to pay 6.5438+0.5 million subscription funds, and it is also necessary to freeze 6.5438+0.48 million funds. If the finalist or lottery fails, it will take some time for these two funds to return to the account, which will affect the subsequent purchase plan and be equivalent to the loss of interest income.
Not only that, the property consultant also recommended a property that is more suitable for the young couple. "The property consultant suggested that the couple pay attention to another project to be promoted in the future. The housing of that project is twice that of Pukai Hengjinqiao Century, and the probability of triggering the integral lottery is very small. Buying a house in full has great advantages. " Ouyang Xue said.
In the end, the young couple were successfully dissuaded, but this incident made Ouyang Xue more confident to witness the whole process. She thinks the remaining buyers are evenly matched. Unexpectedly, there are mountains outside the mountain and people outside.
The afterheat of "playing a new wave" still exists.
Pukairen Hengjinqiao Century is a microcosm of Shanghai property market, reflecting the hot side of Shanghai property market.
It can be seen from the recognition that the heat of "innovation" has not dissipated. According to the subscription information of Pukairen Hengjinqiao Century, this project * * * launched 175 suite source. Under the "persuasion" mode, more than 1000 people still participated in the subscription, and the total number of subscribers reached 1 140 groups, and the subscription rate exceeded 650%.
Moreover, Pukairen Hengjinqiao Century is not the only property with more than 1,000 people after the New Deal. Prior to this, Jianfa Pushangwan had a "record" of 1,000 people. In February, Jianfa Pushangwan launched 498 suites at one time, and the final number of subscribers was 1589, with a subscription rate of over 300%.
So far, only two of the 33 properties that were centrally approved by the Shanghai property market after the New Deal have not yet started to be approved. Among the remaining 3 1 buildings, except for a few buildings located in the outer suburbs, the approval rate of most buildings has exceeded 100%. According to the current subscription situation, the industry expects that after all 33 subscriptions are completed, there will be 10 properties triggering the integral lottery, accounting for nearly one third.
Lu Wenxi, an analyst of Zhongyuan real estate market, said that as long as there is a new market in Shanghai property market, it can still get the attention and recognition of buyers. However, compared with before the control policy, the market is gradually returning to rationality, and the phenomenon of several people grabbing a suite in the past has been greatly reduced.
More data shows that in April, Shanghai's new housing market transactions were still at a high level. According to the statistics of Zhongyuan Real Estate, during the Qingming small holiday this year, the transaction volume of new commercial housing in Shanghai was 28,000 square meters, although it decreased by 3.4% year-on-year. However, judging from the transaction situation of Qingming holiday in recent years, the lowest transaction volume is 20,000 square meters, and the highest is 29,000 square meters last year.
With the continuous increase of integral lottery property, the property market data has further climbed. According to the latest data released by Ke Rui Real Estate Research Institute, from April 12 to April 18, the transaction area of new houses in Shanghai was about175,800 square meters, up 42% from the previous week.
Lu Wenxi believes that there is a certain probability that the Shanghai property market will maintain the current temperature, but it is difficult to create a new transaction peak. "The policy is slowly taking effect. It is estimated that the supply will not exceed 700,000 square meters in April. Even if all of them are converted into the sales data of the current month, it is difficult to reach more than 165438+ 10,000 square meters in terms of absolute turnover. "