E-commerce application enterprises are engaged in market research and analysis, marketing plan planning, network brand marketing, business data collection and analysis, marketing plan optimization and other work, and their positions include network planning, brand promotion, customer management, data analysis and so on.
Training objectives and requirements of network marketing major This major cultivates high-quality technical talents with all-round development of morality, intelligence, physique and aesthetics, good professional ethics and humanistic accomplishment, basic knowledge of information technology, e-commerce, consumer psychology and related knowledge of network marketing planning, network promotion planning and implementation, copywriting and publishing, network customer relationship management, mobile marketing planning and implementation, data analysis and application, and engaged in network promotion and business data analysis and application.
Necessary ability of network marketing specialty
1. Have the ability to learn new knowledge and skills and the ability to innovate and start a business;
2. Master the methods and skills of online customer management; 3. Master the methods and skills of website promotion, network marketing planning and website operation, and have SEO (search engine optimization) operation ability;
Master the use methods and skills of cutting-edge information processing tools and online marketing means, and be able to design, write and publish copywriting;
Familiar with the use of all kinds of analysis and statistics software, able to formulate data analysis scheme and analysis model according to the overall operation strategy of the platform;
Understand the latest development trend of e-commerce industry, and have strong insight and analysis ability on industry trends.