In an isolated town and extremely cold weather, when I was a child, someone solemnly told Lili that your best career in the future would be to be a barber in a shop, because in that environment, it is already a great luxury not to freeze or blow. The miracle didn't happen. She failed in the college entrance examination, and the children with the same ending gave up.
Wang Lili chose to try again the next year, and it was 1989. On the day when the teacher took a small train to retrieve the children's college entrance examination results, eager parents surrounded the teacher at the railway station. Because this result decided their lives to a certain extent, Wang Lili sat quietly by the river in the mountains, afraid to face that moment. Until a week after entering the undergraduate school, she was still remembering the moment when she was told by her friends that she was admitted, and she murmured "This is impossible" like "Fan Jinzhong Residence". Lili not only has the edge of modern professional women, but also has the family role consciousness of traditional women. After graduating from Normal University, she got the best allocation index in her class: teaching in a university outside Beijing. However, Lili has returned to her parents' hometown: Shandong, with the desire of a border family. For this reason, she chose to work in Shandong, and it took her three years to successfully settle down in Shandong for her younger brother and sister, found a good job and moved her parents back home. Three years later, at the age of 27, she started her own life planning, successfully entered the CCTV- 1 golden column focus interview, and served as a director and reporter. Here, Lili experienced the dialogue between workers and peasants from workshop to field; I have also experienced conversations with governors, ministers, CEOs, unemployed workers and criminals ... This experience has changed her from a young girl to self-confidence and maturity. 1998 during the Asian financial crisis. At that time, she was sent by CCTV to Thailand for an interview, when she was the deputy prime minister of Thailand. In her own words, a girl in her twenties stood in front of a senior prime minister with an international background in her sixties and talked about the financial crisis in less fluent English. Her powerful heart once again tortured herself: who am I when I leave CCTV? If I continue to be shrouded in a halo, what can I do except TV in five years 10? So she went to study in England. While studying and working in Britain, Wang Lili got into the library to catch up on English whenever he had time, and began to prepare for TOEFL GRE to study in the United States. That year, in order to finish her master's degree in one year, Lili was under extraordinary pressure. During the one-year study in Ohio State University, the teaching assistant and heavy study made Lili in a highly tense atmosphere. She recalled that she even jumped up in her dream at 2 o'clock in the middle of the night and rushed out with a book. It was not until she stood in the snow in flip-flops at night that she discovered her shocking behavior.
It took her a year to complete her master's degree, which usually takes two years to complete. She graduated successfully and she is looking forward to coming to Chicago.
In order to accumulate working experience in the United States, she offered to start as an unpaid intern and enter a real estate finance company to do marketing work.
If Chinese in the United States want to develop rapidly in the business world, they will soon meet the "ceiling". Lili said that she got help from the nobles at a critical time. During a chat in a cafe, she met a senior partner of a top global consulting company and gave her a suggestion-a path to help her become a Fortune Global 500 CMO in the next five years.
According to this road map, Wang Lili first entered the world's top markets, marketing guru Training Institute and Northwest University. There, it took her about one year to complete her second master's degree.
During this period, she was successfully admitted to Deloitte Consulting, and then in 2005, she was invited by the American General Electric Company, which is known as the "Leadership Whampoa Military Academy", to return to China as the chief marketing officer of the Asia-Pacific region of the consumer and industrial products group. She chose this challenge. That year, she was 36. Wang Lili is in charge of the Asia-Pacific Consumer and Industrial Products Group, which operates in 65,438+04 countries, with annual sales of nearly 6,543,850 billion US dollars, and is growing rapidly.
Her capable and decisive workplace style enabled her to successfully integrate the Asia-Pacific marketing teams of three business segments within one year, won the annual Asia-Pacific President Award, and was sent to Jack Welch Global Leadership Business School for training.
From the head of global brand marketing and digitalization function of DSM Engineering Plastics Group, to the director of brand strategy, communication and digitalization in China, and then to the strategic officer of personal care business. ...
Throughout her career, Lily has made many successful cross-border transformations.
At the same time, she participated in many social activities in her spare time, such as serving as the chairman of the Marketing and Communication Committee of the European Chamber of Commerce and co-chairman of the PRCC Committee of the International Chemical Manufacturing Association (AICM). At present, she is a senior consultant of overseas strategy and brand of a listed company ... As she told me in WeChat: "God has never abandoned every soul that has worked hard to grow up, nor has he failed every life that passed by. No matter what happened in the past, let us constantly update and expand, live this once-in-a-lifetime life and walk in the fresh spring forever. "
You need a knife and a gun to dress up. This is the rivers and lakes of kings. Wechat official account: King Catherine