Project investigation in enterprise management consulting refers to the process of systematically collecting, analyzing and reporting relevant project information under a certain marketing environment. In order to make a correct decision in project planning, we must grasp the market situation accurately and timely through market research, so that the decision can be established on a solid and reliable basis. Only through scientific project investigation can the uncertainty of the project be reduced, the market decision-making be more based and the risk degree of project planning be reduced.
Content of market research
Macro-environmental aspects. National and industrial policies and regulations, including their relevant contents and guiding trends. Such as industrial adjustment and standardization, the development of private enterprises, the new market structure after China's entry into WTO, and the impact of new scientific and technological achievements and applications on the market. Among them, we should pay special attention to the changes of young people's attitudes and lifestyles, because they represent the main body of future market consumption. Market demand.