1. Different channel costs: Taobao, as an online e-commerce platform, has relatively low operating costs, while beauty shops need to pay the operating costs of physical stores such as rent and employee salaries, which may eventually be reflected in product prices.
2. Different procurement channels: Taobao sellers may obtain products through more efficient procurement channels, such as purchasing directly from manufacturers or countries of origin, so as to obtain more competitive prices. Beauty shops may buy products through traditional distribution channels, and the cost is relatively high.
3. Brand premium and after-sales service: Consumers may enjoy a higher level of brand experience and after-sales service when buying products in beauty shops, such as professional skin care consultation and product use guidance, which may also lead to price differences of products.
It should be noted that although there are differences in prices, consumers should pay attention to the quality and effect of products when purchasing. When choosing purchase channels and products, it is suggested to comprehensively consider many factors such as price, brand reputation and product quality.