The grain trade and logistics of the Group are "goods all over the world". In the great circulation map of national grain mutual assistance, the group has become the most active pioneer force and a large grain merchant with balanced grain market. Grain is the source of feeding China for five thousand years, the source of balanced diet and healthy nutrition for human beings, and the energy for human beings to feed and reproduce. Every grain of the group absorbs the aura of heaven and earth, gathers the essence of nature and condenses the crystallization of high technology. It retains essential nutrients for human body with natural nutrients, and will surely nourish every consumer in China.
Focus on the industry and advocate the quality of the industry. Focusing on the extension and perfection of the whole grain industry chain, the Group intensively cultivated the grain industry field, and implemented the expansion strategy of the whole industry chain by giving full play to its own professional advantages, taking grain and oil reserves as the basis and taking logistics as the link, taking the development road of "big grain, big industry, big logistics and big market" with simultaneous purchase and sale of grain and oil and deep processing of food. Focusing on the industry requires us to concentrate on everything, to fulfill the mission of grain enterprises, and to promote the development of grain industry. Advocating quality is the key for the Group to achieve the corporate goal of "improving the quality of life of the whole people". With the development of society and the continuous improvement of people's living standards, China people need to eat more delicious, nutritious, ecological and healthy while meeting their basic needs. Based on this, the Group is committed to improving the quality of life of China people, constantly improving the quality of products and services, and making continuous efforts to "make China people eat better".
◆ In the whole grain world, Zenghui rice of the Group is the best in the whole grain, and the Group is the leader in the grain industry. Rice is the glory of sunshine and rain, and the group will make it shine. In the complicated field of grain industry, the Group strives to build strong competitiveness and sustainable development ability, and is determined to become "the modern grain industry group with the most brand influence in China", adding a touch of bright color to the grain world between heaven and earth with dazzling light. ◆ The earth adds luster. The grain of Sanxiang Tiancai Group comes from this fertile and heavy hot land of Hunan. Thanks to the gift of nature, it adds luster to the land of Sanxiang, which is the best return of the group to this hot land under its feet. With such deep affection, we will revitalize Changsha Rice Market, be the backbone of the industry, be the pioneer of the brand, build "China's most influential modern grain industry group", and add luster to the earth and Sanxiang with Guangming Group.
Leading, we will never stop the group from building strong market competitiveness and sustainable development ability with cutting-edge ideas, business models and management methods; Plan the group's business with strategic thinking, and create a spectacular situation of leading the industry and riding the dust. Group members abandon the backward thinking of standing still and making small progress, and constantly adapt to the changes of internal and external environment; Always maintain a strong fighting spirit, continue to maintain a leading position, and achieve success step by step. ◆ As the backbone of the industry, Brand Pioneer Group shoulders the historical mission of ensuring the food security and circulation stability in Changsha and reviving the rice market in Changsha, and plays a "pillar" role in the food industry. At the same time, the company's grand vision of "China's most influential modern grain industry group" has also made a profound interpretation of "industrial backbone". Brand pioneer is the proper meaning of the title of "industrial backbone" The Group actively implements the brand strategy, dares to take the lead in the brand, seizes the commanding heights of the market with the brand effect, establishes the leading position in the industry, and supports the Group to become the "backbone of the industry". ◆ The foundation of virtue lies in man, and the foundation of man lies in virtue. Virtue means holding everything and covering everything with kindness. Standing on the foundation is standing on the foundation, standing on the foundation. Foundation means honest desire and correct behavior in the face of social responsibility, historical mission and enterprise development. The so-called "a gentleman is virtuous, and a villain is virtuous." Where there is a will, there is a way. Ambition is the gene, foundation and prelude of success, and success is the development and necessity of ambition. "If you have no will, nothing can be done in the world." "The greatness or smallness of a person is determined by others." The difference of ideals and values determines the difference of career achievements between people and enterprises. Zhiqiang is wise. At the same time, "aim high, but not." Therefore, ambition and wisdom are complementary and dialectical unity, and the link between them is learning and enterprising. Life is limited and ambition is infinite. The great wise man is worthy of the times. He rises from challenges, not just his gains. For example, he will travel to Wan Li, climb dangerous peaks, have a high mood and accumulate hair, but he will not be eager for quick success, strive for temporary strength or be conceited. "In the past, those who were good at fighting were invincible first and waited for the enemy to win." "Win first and then fight, and lose first and then win." All this means that ambitious people should first gradually improve their "internal strength" and don't have to rush for success. When energy accumulates to a certain extent, it will come naturally. "Set up the ambition of a swan, ride the blue sea and the long wind, and swim with your wings."
Heart to heart, heart to heart, is the essence of the group's service purpose and principle. Connecting heart with heart means exchanging heart for heart, and connecting heart with heart. With sincere, fiery and perfect wishes, customer satisfaction as the starting point, customer satisfaction as the working standard, sincere attitude and quality service to win the trust and touch of customers, thus building a bridge of spiritual communication. The soul is connected with the soul, which requires employees to sincerely serve customers from the heart. This kind of service is integrated with feelings and painstaking efforts, so it has great attraction and vitality, and is most easily recognized and accepted by customers. The key for enterprises to serve customers lies in "intention". It is not enough to have a smiling face with "heart", but also to be "sincere and sincere; Passion from the heart; Careful and patient. "