So the current industry structure has become very complicated. The income sources of many consulting companies include not only consulting activities and non-consulting activities, but also the business between consulting companies. It is often difficult to classify specific consulting companies, because even experts in a certain field often enter some non-specialized market segments. Judging from the current situation, there are eight types of companies engaged in management consulting industry:
◆ Accounting consulting company
◆IT and telecom companies
◆ Multinational consulting company
◆ Independent consulting company
◆ Insurance actuarial company
◆ Consultants based on business schools
◆ Certification company
◆ Independent major
1. accounting company
Consulting companies mainly accounting companies, including the "top five accounting consulting companies in the world", are now the "top three accounting consulting companies". The five accounting consulting firms are Andersen, Ernst & Young, KMPG, PricewaterhouseCoopers (originally two independent companies, Price Waterhouse and Cooper—Lyberand) and Deloitte Consulting (part of Deloitte Touché). These companies provide a full range of consulting services. In the autumn of 2000, it was part of Ernst & Young's twin Ernst & Young Company, and the consulting division of KPMG was separated at 200 1 and became a completely independent company. As a result, three accounting consulting companies were formed, namely PricewaterhouseCoopers, Deloitte Consulting and Andersen (now Accenture). The structure of these three companies may also change-although it should be pointed out that some insiders believe that the internal structure of Accenture will not change, that is, the accounting business and consulting business will merge.
Many domestic accounting companies have also begun to enter the consulting market. At the invitation of china enterprise confederation Management Advisory Committee, I went to Shijiazhuang, Hebei Province to provide relevant training for local consultants. More than half of the participants in this training are from accounting companies.
2.IT and telecommunications companies
More and more IT telecom companies are participating in the consulting field. Including IBM, Microsoft and EDS (with AT Kearney), Unisys, Sema, Cap Gemini, ICL, CMG Admiral, Computer Science Corporation (CSC), Logica, BT and Oracle.
These companies mainly provide IT consulting services. Many companies also provide other services, such as financial management, knowledge management and human resource management.
China enterprises such as Lenovo, UFIDA and Kingdee have set foot in the field of management consulting.
3. Multinational consulting companies
Most of them are American consulting companies. Their field is to provide strategic advice, including marketing and brand management, but they also actively participate in organizational development, especially business process reengineering. These companies also have very close ties with academic centers in the United States, and they are more willing to hire MBA graduates.
International multinational companies, such as McKinsey, Andersen, Rand, Boston, roland berger, Kearney and Bain, with their rich consulting experience, excellent talents and consulting history, occupy the main body of the consulting market in China, and are also the butlers of large domestic companies and large state-owned enterprises. The market share of these companies is estimated to be above 50%.
4. Independent consulting firm
Mainly consulting companies with a working history of over 65,438+00 years and a good customer base constitute the main force in the current consulting market in China. Representative companies include Hejun Venture, Huajia Organization, Lishi, Peking University Zongheng and other consulting companies, and this branch is estimated to occupy 10%-20% market share. There are not many companies in this camp, but following the trend of international consulting companies and guiding the development direction of the domestic market will be the dominant consulting market in China in the future. Some of these companies have developed rapidly due to clear strategies, some are now moving towards specialization or subdivision, and some have entered a period of slow and stable development for various reasons.
At the same time, some emerging consulting companies in China, mainly referring to many companies established less than three years ago, have their own specialties in a certain field and have a certain customer base. For example, simplicity, the cornerstone of China and so on. This kind of company has a clear subdivision and a good reputation in many aspects. The market share of such companies is estimated at 30%-40%. Many of these companies have obvious geographical advantages, such as some consulting companies in the Pearl River Delta region.
5. Insurance actuarial company
Actuarial companies are also consulting companies. The initial business of insurance actuarial company is employee welfare and salary consultation, and now it has expanded to the field of human resources. Major actuarial companies include: towers watson (headquartered in Britain), William Mercer (headquartered in the United States), Watson Wyatt (headquartered in the United States) and Bacon Wooddrow (a British company merged with Hewitt Consulting in the United States); These are global companies, the largest of which is William Mercer, who belongs to Marsh Maclennan, the largest insurance broker in the world. With the development of insurance industry in China, such companies will develop rapidly.
6. Certified companies
This is one of the characteristics of China. With the establishment of modern enterprise system and the influx of globalization, enterprises in China need not only international management standards, but also professional institutions and consultants to diagnose and integrate enterprises according to international standards, thus giving birth to consulting institutions with certification as the breakthrough point. For example, Nanshengde, which is active in the Pearl River Delta region.
7. Consulting activities based on business schools
Major business schools have also entered the consulting industry, but not in the name of the business schools themselves. Generally speaking, experts and scholars in business schools will also undertake consulting projects, but they rely on the resources of the college, and experts and scholars themselves, rather than business schools, charge consulting fees. Among them, some business schools have established their own consulting companies, such as Peking University and Tsinghua.
Few business schools have consulting centers, so it is difficult for market analysts to evaluate the importance of business schools in the consulting market. In fact, people often ignore the position of business schools in the consulting market. Consulting activities of business schools usually focus more on research and analysis than implementation.
8. Individual consulting practitioners
Finally, there are a large number of individual consulting practitioners in the consulting market. They may come from large consulting companies or managers of enterprises or industries.
It is difficult to determine how many such individual consulting practitioners there are. The vast majority of individual consulting practitioners are basically engaged in other consulting activities, such as training and writing.