Although the terms of sale may change with the times, in essence, the principles to be followed in the sales process will not change.
Although each company's business is different, most businesses follow almost the same sales model. This is a continuous process, starting with sales development and finally generating income. This is true for the acquisition of new business and the expansion of existing business.
Everything that sales do revolves around the buyer-what they want and when they need it, and master the whole life cycle of each customer, including details such as when the customer has the intention to buy and when the order is signed successfully.
The five sales steps are as follows:
1. prepared
Know your target customer base, analyze their pain points, find out their demand for products, and investigate what factors affect their buying behavior. And attract customers in the process of displaying products, and help customers solve some practical problems with their own products.
Contact customers
Contact with customers for the first time by telephone, SMS, video chat, etc., the traditional way in the past will have the disadvantage of not recording and following up customer information in time. Netease Mutual has specially designed functions such as cloud short message and cloud phone sales, which can make online calls, permanently save call records, and support voice calls to be converted into text. And also supports voice portrait recognition customer gender+age range. In addition, sales can ask a series of questions, so that potential customers can seriously evaluate their current pain points and see the status quo of their problems from a perspective they have never considered.
keep in touch
The process is to keep internal and external contact and participate in circulation, so that we can use our SCRM product-mutual customer to precipitate customer data behavior and follow-up data, manage customers hierarchically, record customers' purchase intentions, label customers at different stages, and record the whole life cycle, so as to accurately know that sales can be followed up correctly.
4. Facilitate the signing of the contract
You are lucky to get this order. It usually depends on timing and luck. In this case, the responsibility of providing quality service and performance has shifted from sales to the product itself. Next, we need to constantly optimize our products according to the needs of customers to improve customer satisfaction.
repeat
Repeat the above steps, in addition, Mutex has built a complete framework, which can find out the most satisfied customers of the organization through various stored data, and then find out the new and old fission activities to attract more potential customers.
[Netease Mutual] authorizes the sale of one-stop SCRM products transformed by customers.
Sales can use mutual customers to communicate and interact with customers through WeChat, telephone, SMS and other channels to complete customer follow-up and management in one stop. Precipitate customer behavior and follow-up data to guide sales to follow up correctly. Improve sales efficiency, achieve performance growth, copy the methodology of selling crowns, and build "order harvesters" on a large scale.