Market positioning refers to the position of the project in the whole market segmentation system. For example, a shopping mall can be a lifestyle shopping mall, a community shopping mall, and a comprehensive shopping mall integrating eating, living, entertainment and shopping. These are all market positioning.
Customer orientation refers to who your project is aimed at. Such as housing, is it oriented to the area where the project is located, or is it extended to the nearby urban areas, such as Shenzhen and China? For example, commercial malls are targeted at family consumers, middle-and high-income people aged 25-40, or hipsters who pursue modern fashion.
Image positioning, positioning mid-range, high-grade or medium-high grade.