So what are the unique business skills of Chaoshan people doing business?
First, flexibility. The success of Chaoshan people in doing business lies in opening a shop, that is, they are ready to change at any time and adapt to the market flexibly. For example, when a new building is completed, Chaoshan people will unite and open a series of back doors on a new street, such as decoration materials stores, hardware stores and curtain stores. In order to meet the needs of new families, storefront services and products complement each other and bring popularity to each other. Moreover, Chaoshan people like to share their successful business experience. They often get together to talk about what they do, how they get rich, where there are business opportunities to make money and so on.
Second, the integration of stores and warehouses has broken the popularity of many Chaoshan stores. They are connected with storefronts and warehouses. On the surface, they are chaotic, full of goods, and sometimes it is difficult to settle down. In fact, the store's large inventory will not affect the image, but will promote sales. There is a deliberate stacking of goods in the store, and customers feel a little crowded, but it is very lively. The products can be seen clearly when they are close, and it is convenient to find someone to consult, which makes people feel that the goods and popularity in the store are very strong. If you find some small shops with three walls open in Shenzhen, customers can easily enter the store from all directions, or the fruit stalls extend many meters outside the store in a large area, it must be a store opened in chaozhou people, and they often know how to make full use of and expand the space, not limited to the narrow space.
Third, small profits but quick turnover. Not many people can do this. Doing business is to make money. Everyone tries his best to maximize his profit. That's understandable, but are you going in the right direction? Many people will focus on the price of a commodity, thinking that my price is higher than his, and I naturally earn more money than him. Actually, it's not. Your goods are more expensive than others. People may go to the second place for the first time, but they will never go to the third time. Small profits but quick turnover are different. Not only are there more profits, but more importantly, cash flow, which is what Chaoshan people value.