1. Nature: When sending a message to the official WeChat account, the other party can see it mainly because the official WeChat account itself is equivalent to an online customer service, which can receive users' messages and give corresponding replies.
2. Platform: The official WeChat account is also similar to a social media platform. Users can pay attention to their favorite official WeChat account, and administrators or operators in the official WeChat account can manage messages sent by users and reply through the background. This interactivity and communication is also one of the important reasons for the popularity of the official WeChat account.