Outline of practical examination of enterprise management consulting
Purpose of the examination: to test the practical ability of management consulting professionals to select and use relevant methods and tools, analyze and judge the main problems existing in enterprise management, formulate improvement plans and deal with management consulting business according to management consulting theory and practical experience.
The first part is management consulting and professional ethics.
First, the characteristics and application classification of management consulting
Second, the evaluation of professional quality and professional ethics of management consultants
Third, customer analysis.
1. Analysis of the main factors affecting customers' choice of management consulting services
(1) analysis of macro-environmental factors
(2) Analysis of industry competition factors
(3) Factor analysis of consulting institutions
(4) Analysis of customers' own factors
2. Analyze the consulting needs and characteristics of different types of customers.
3, determine the customer's needs and characteristics
Fourthly, the application of management consulting procedures.
1, business negotiation
Preliminary study and application of (1) common methods
(2) writing a project proposal
(3) Analysis of the rationality and legality of the consulting contract.
Step 2 diagnose
(1) Comprehensive survey and thematic survey analysis
(2) write a diagnosis report
3. Improve the scheme design
(1) Analysis of the effectiveness and feasibility of the improved scheme.
(2) Prepare the consultation report
Verb (abbreviation of verb) consulting project management
1, consulting project planning
2. Risk and quality assessment of consulting projects
The second part is strategic consultation.
First, the external environment analysis
1, overall business environment analysis
2, industry environment analysis
3. Analysis of market and competitive environment
Second, the internal resource capacity analysis
1, investigation and analysis of existing and potential resources
2, internal capacity analysis
Third, write a strategic diagnosis report.
Fourth, strategy formulation.
1, strategic comprehensive analysis
2. Strategic conception
3. Evaluation and selection of strategic plan
4. Selection of strategic re-assurance measures.
Verb (abbreviation of verb) strategy implementation guide
1, strategic goal decomposition
2. Design the strategic implementation plan
3. Strategic adjustment
The third part of the organization consultation
First, the analysis of the current situation of organizational operation.
1, management system analysis
2, organizational structure analysis
3. Process and system analysis
4, personnel structure analysis
5, determine the problems existing in the operation of the organization.
Second, the organization plan design
1, corporate governance structure design
(1) Analysis of Corporate Governance Structure
(2) Design the corporate governance structure scheme.
2. Organizational structure design
(1) Design the overall organizational structure
(2) Design department setup and department responsibilities
(3) Design post setting and job responsibilities
3. Design of Group Management and Control Mode
(1) Analysis of Influencing Factors of Group Management and Control Mode
(2) Select the group control mode suitable for this enterprise.
The fourth part is human resource management consulting.
I. Human Resource Planning Consultation
1. Investigation and analysis of supply and demand of human resources
2. Design human resource planning
Second, job analysis.
1, job evaluation
2, design job description
Third, human resources development and training consultation.
1, demand analysis of human resources development
2. Design human resource training system.
Fourth, performance appraisal consultation
1. Investigate and analyze the operation effect of the current performance appraisal system.
2. Design performance evaluation system
Verb (abbreviation of verb) salary management consulting
1, the choice and application of salary mode
2. Design salary scheme
The fifth part is financial management consulting.
First, the financial situation investigation and analysis and method application
Second, the cost management consulting
1, cost management environment analysis
2, enterprise cost level analysis
3. Cost formation process analysis
4, cost management function analysis
5. Optimize the cost accounting system.
Third, the budget management consulting
1, comprehensive budget management environment assessment
2. Design a comprehensive budget management system.
Fourth, comprehensive risk management consulting.
1, Enterprise Management Risk Identification and Assessment
2. Design a comprehensive risk management system.
Part VI Marketing Consulting
First, the marketing analysis
1, marketing concept analysis
2. Analysis of marketing environment
3. Analysis of marketing ability
4. Determine the problems existing in enterprise marketing.
Second, the target market analysis
1, market demand forecast
2. Market segmentation
3. Selection of target market
4. Market positioning
Third, the marketing plan design
1, the choice of marketing competition strategy
2, the choice of marketing mix strategy
(1) product strategy
(2) Brand strategy
(3) Price strategy
(4) Channel strategy
(5) Promotion strategy
3. Design a customer relationship management system.
4. Design the management plan of the sales team.
5. Design marketing information system
6. Design marketing plan, implement and control scheme.
Part VII Consultation on Production, Operation and Management
First, the production plan consultation
1, production type and production operation system analysis
2. Spatial and temporal organization analysis of the production process.
3, production capacity analysis
4. Rationality analysis of production plan
5, production plan
Second, on-site management consulting
1, website management analysis
2. Design the site management scheme
Third, supply chain management consulting.
1. Investigation and analysis of supply chain management
2. Design the supply chain management scheme.
Fourth, quality management consulting.
1, investigation and analysis of quality management status.
2. Statistical methods commonly used in quality management and their applications.
3, design quality management scheme
Verb (abbreviation of verb) Application of modern production management methods
The application of 1.TOC
2. Application of JIT production
3. The application of lean production