How to write the customer segmentation of cake shop?

1, white-collar office workers: White-collar office workers in business districts often take bread and cake as one of the three meals because of their fast pace of life, so we can cultivate this part of consumer groups into regular old customers and have a fixed bakery profit.

2. Students around the school: Students at school are more receptive and interested in new things, and losing weight is also what students pursue. Therefore, the organic baking in the bakery is very suitable for the pursuit of modern students.

3, romantic couple: A couple must be inseparable from the romantic statement. The way to maintain the relationship is to send a gift at the right time. diy a small cake on an anniversary will definitely make each other happy, which is also a potential bakery profit.

4. Paternalistic consumption: Now diy baking is also a new consumer demand, especially now parents pay great attention to practical ability in their children's education, just as diy baking can solve this demand and improve children's practical ability. Besides, it can also maintain the close relationship between parents and children.