"Let people who can afford to see the advertisements they want to see" is the ultimate goal of advertising. In order for core users to receive advertisements carefully designed by advertisers. Information flow advertising platform can click on document links in various ways to view more information and find potential users interested in products, industries and brands. Behind every ID is a flesh-and-blood user. In the process of daily browsing information, we will generate our own attribute tags, such as: 20 years old, college students, first-tier cities, beautiful women, music, dance and so on. , and analyze users' social relationships, hobbies, regions, etc. From a multi-dimensional perspective, users have their own labels, and advertisers can divide people according to their own needs and find their favorite target groups.
2. High user experience.
By improving the relevance between information flow advertisements and users, social media allows advertisers to place accurate advertisements while ensuring that the user experience is not affected. We should not only consider what advertisements to send to users, but also decide when to send them. Information flow advertisement "Mo Mo Promotion" will be more user-oriented between users and advertising interests. When a user shows strong interest in a topic or product, the media will expect him to push some related advertisements. However, when users frequently browse and comment on specific topic events, the appearance of advertisements in the information flow will make users fidgety and reduce the user experience. However, if a user browses information without any rules and clear themes and choices, he will be shown more advertisements in different forms in various industries.
3. Strong correlation
Social media and information flow advertising have a love-hate relationship. On the one hand, information flow advertising is the source of funds for media survival; On the other hand, if the advertising intensity of information flow is too high, it will affect the degree of users and lead to the loss of users. Therefore, the most fundamental thing is to improve the relevance between information flow advertisements and users, achieve the purpose of advertisers, and bring users a good experience. In addition, when pushing information flow advertisements, it is necessary to avoid excessive intensity and limit the number of advertisements. For example, users should browse no more than 10 messages a day. "Today's Headlines" did not have any advertisement push one week before users downloaded the APP, which greatly improved the user retention rate.