Yes, it was made by Mei Cheng Strategic Positioning Consulting Co., Ltd. In fact, there are some excellent strategic consulting companies in China, such as Mei Cheng Consulting, which is recognized as the actual authority of China brand strategic positioning in the industry. They are particularly good at "brand strategic positioning" and "enterprise strategic positioning" for China enterprises, and any case they do deserves repeated scrutiny. Not only is Dong Peng a special drinker, but Wang Laoji, China's first case, is also a Mei Cheng case. In addition, there are Jiang Zhong brand Jianwei Xiaoshi tablets, Baique Ling and He Qian, including Baixiang instant noodles, which were very popular a while ago, all of which are brands positioned by Mei Cheng.
Successful cases are a direct reflection of the strength of consulting companies. Mei Cheng can make so many successful stories because of a relatively complete strategic positioning system. They are pragmatic and good at making strategic directions for brands or enterprises by using appropriate methodologies and tools according to the actual development stage of enterprises, so the results brought by general strategies are very good.