I think sharing some of my own experiences and ideas can at least help fresh graduates who are looking for jobs to clear their minds and provide information.
1. How should you spend your life?
Don't say that there is no solution to this problem for the time being, and it may not be solved in ten years. Try slowly, experience slowly, and one day you will understand.
2. What kind of occupation suits you?
This problem has not been solved for the time being. Graduates are a blank sheet of paper with different basic qualities and zero professional experience. Knowing yourself is a long-term project, which can last for a lifetime at most. Fortunately, some people know what they have to do or don't want to do very early. These people can concentrate on a career earlier and succeed earlier. If you are still struggling, don't worry. It's not a bad thing to suffer more and experience more. Life is meaningless. Experience life and find yourself.
3. Is public relations a worthwhile career and what are its prospects?
Yes, the prospects are good.
To evaluate public relations as a profession requires high knowledge, vision, skills, learning ability, resource scheduling ability, social relations development and maintenance, and self-motivation ability. It's also a decent job with good returns. If you want to grow into a thoughtful, principled and capable professional through your career, public relations can fully carry your ideals.
With the development of artificial intelligence, many professions will be shuffled. I don't think PR can be replaced by machines. It needs to think about complex situations and deal with complex relationships. And with the growth of age, experience, knowledge and resources will become the core competitiveness of a PR, of course, on the basis of constantly learning new marketing methods and understanding the new marketing environment.
4. What is the difference between graduates going to Party A or Party B?
Each has its advantages and disadvantages, but for graduates, the salary of Party A on the big platform, especially Party A on the Internet, is generally higher than that of Party B. ..
If you have the opportunity to enter the market public relations system of a large Internet company, you can completely accept the offer, because a large Internet platform is almost the highest-paid employment choice for liberal arts students. At the same time, Party A can see all kinds of projects when working on a large-scale Internet platform, which is very good for broadening horizons, understanding the industry and self-awareness. The quality of personnel is generally high, with good academic qualifications, active atmosphere and fierce competition. The working experience of public relations system in large Internet platform market is relatively easy to go to Internet companies and traditional companies, which is equivalent to dimensionality reduction. But there are also friends who work in BAT. They feel that although they have seen many projects in the past two years, they are well-informed and have a broad vision, but they seem to have no skills. Her skills actually refer to, for example, writing a manuscript. This is because Party A spends a lot of time on internal communication and promotion, and the implementation of specific contents will be handed over to Party B. ..
The treatment of Party B's public relations company is higher in local companies than in foreign companies, but it is still not as good as that of Internet companies. Party B's work pace is very fast, and it is basically led by the customer's rhythm and responds to the customer's needs at any time. In the first two years, he basically had no time or money to work, work, anxiety, anxiety, abuse, abuse, but he really honed the basic skills of public relations-topic management, content polishing, production of various materials, understanding and implementation of customer needs, in an excellent team. Communication skills, time management ... As long as you can handle it well and meet the requirements of your team and customers, you won't get a high salary as early as your classmates in the Internet company in the past two years, but your personal appreciation is certain, and you will learn what public relations should do. If you come to Party A in the future, at least knowing how to do things is your core competitiveness, even if your emotional intelligence is lower and your relationship is worse. Others can bring business, but they have to rely on you to do things.
5. Which is easier to change jobs after graduation, to work for Party A and Party B?
If you want to easily change jobs, you must first go to a good company. The resumes of big companies are of course glittering.
Let's talk about Party B first: Students who graduated from Party B, if they want to jump to Party A, have the advantage of professional thinking and content polishing ability in public relations, but the disadvantage is the lack of too modular experience and resources, especially media resources. Because large public relations companies often do their own jobs, account will connect with customers, and copywriting, design and media will do their own jobs. Even if you are a multi-functional account with account, copywriting and design, you often don't have so many multimedia resources, so when you apply for a job, you will often lose to media people who come to apply for a job. The solution is to stay in Party B for a few more years, 3-5 years. Besides mastering professional thinking, content, topic management and new marketing methods, we should also fill in shortcomings, break the experience of modular work, observe more customers' daily working methods, communicate with colleagues, observe more ways of various projects, and accumulate more media resources, so that we can not only be a modular customer, but also bring a team to Party B..
Let's talk about Party A first: In fact, there are few newcomers in the public relations department of large Internet companies, and more are media people who are transformed or experienced public relations veterans. There are few freshmen in the public relations department. So you can seize the opportunity first and find a position in the market public relations system to pick up a position. Few people jump from Party A to Party B, basically jumping between several major Internet companies. Of course, it is relatively easy to jump into traditional industries.
If there is no opportunity for a big company, the advantage of going to a small company is that you can be independent and have a more independent role. Compared with being a small screw in a big company, it may be your turn to dock many things that only the director of a big company can dock, and your level of doing things will be higher. However, after graduation, it is better to go to a big company to study systematically and see how to do high-standard PR, and then go to a small company to be independent.
I have to get up early to commute tomorrow, so let's just do it for the time being. I don't know how useful it will be.