catalogue
I. Background and purpose of planning 6
(A) the background of planning 6
1. Six national and provincial guidance documents on the development direction of higher vocational education.
2. Wanfang Logistics Startup Company Profile 6
3. Wanfang Logistics Risk Company Advantages and Disadvantages Analysis 7 pages
(2) the purpose of planning 9
1. Compass developed by Wanfang No.9.
2. Get support from sister schools
3. Further cooperation with professional logistics express delivery enterprises 9
4. Access to investment and introduction of management model 9
(III) Preparation process of the plan 9
Second, the market positioning 10
(1) Macro Analysis of Logistics Express Market 10
(B) Micro-positioning of the logistics market
1. product positioning 1 1
2. Customer orientation 13
(3) Micro-positioning of the express delivery market 14
1. Express service is divided into 14 according to time requirements.
2. Express service by region 16.
Three. Demand and competitor analysis 17
(1) Analysis of market characteristics 17
1. Particularity of clients 17
2. Complexity and variability of express delivery business 17
3. Radiation within the service scope 18
4. Service Innovation 18
(2) Comprehensive traffic volume forecast 18
1. Contents and ideas of analysis and prediction 18
2. Wanfang Comprehensive Business Volume Forecast 19
(3) competitor analysis 2 1
Four. Enterprise development strategy 22
(a) Plan A and Plan B 22
(ii) Strategic objective 23
(III) Strategic priorities 24
1. Enterprise transformation 24
2. Organizational structure transformation 24
3. Building a business network 25
4. Develop logistics finance and e-commerce.
5. Expand 4PL business 28
Verb (abbreviation of verb) enterprise transformation plan 29
(a) Organizational change 29
1. Organization and operation mechanism design guide 29 pages
2. Wanfang's current organizational structure design 29 pages
3. Organizational structure mode of surrounding cities after entering campus express service 30 pages
4. Operating mechanism 3 1
5. Several problems that should be paid attention to in organizational change 32 pages
(2) the ground network construction 33
(3) Information Network 34
1. System Privilege 34
2. Basic information management 35
3. Company information management 35
4. Customer information management 35
5. Rapid document management 35
6. Financial management
7. Report management 35
8. Query function 36
9. Information management of joint ventures 36 pages
(D) Departmental responsibilities and coordination at the start of the enterprise 36
1. Entrepreneurial core team 36
2. Marketing Department 36
3. Operation Center 36
4. Branch 37
5. Personnel Department
6. Information Technology Department 37
Business model of intransitive verbs 37
Brand strategy 37
1. The basic idea of Wanfang brand management strategy on page 37
2. Three basic points of brand strategy 38
(2) Product design standards 39
(3) Business model 39
1. Independent operation 39
2. Strategic alliances 40
3. Franchising
4. Independent contractors 4 1
Seven. Economic evaluation 4 1
(1) Main economic evaluation indicators 4 1
(2) Hypothesis of economic evaluation 4 1
(III) Financial forecast results 42
Eight. Risk and control 42
(A) the risks faced by Wanfang 42
(2) Risk control
Table 1: Investment Plan 44
Table 2: Depreciation Table 45
Table 3: Operating Income Table 46
Table 4: Sources of funds
Table 5: Projected Income Statement 48
Table 6: Cash Flow Statement 49
Appendix I: Questionnaire and Report 50
Questionnaire 50
Report on the Investigation of Huzhou Modern Education Park on page 52.
Investigation Report-Hangzhou Xiasha Higher Education Park 59
Investigation report of Ningbo Higher Education Park on page 66
Investigation Report-Wenzhou Chashan Higher Education Park 73
Appendix II: Logistics Finance Research Report 80