Five important aspects of Dongguan new media training community operation.

City Pilot School Office 16 Professional Training: Computer, Accounting, E-commerce, Taobao Art Design, Tik Tok Audio and Video, New Media Operation, Mold Design, Graphic Design, Cumulative Training 10w+ Talents. Before establishing a community, the first thing to understand is the composition of the community. A community consists of five aspects: common interests, structure, output and operational replication. If you want to build a community, you should also be based on these five factors. (1) Harmony is the first element of the community of interests, and the community of interests is the prerequisite for the establishment of the community. The so-called "common interests" is the act of * * * agreeing with something. Can be based on a product, such as Apple mobile phone, hammer mobile phone, Xiaomi mobile phone; It can be based on a certain behavior, such as a reading exchange meeting that loves reading; It can be based on a label, such as a constellation, and fans of a star can be based on a certain space, such as the owner group of a living community; It can be based on a certain kind of three views, such as "friendly, informative and interesting" and "Luo Ji thinking". It is recommended to know the course of new media and short video operation in urban navigation. (2) Structure, the second element of a structured community, determines the survival of the community. Many communities quickly fell into silence because there was no effective planning for the community structure from the beginning, including members, communication platforms, joining principles, management norms and so on. The better these four organizations do, the longer the community will survive. (1) Composition: Discover and call on "like-minded" people to form a pyramid or ring structure. The first members will have a great influence on the future community. ② Communication platform: After finding a member, you need to have a gathering place as the base camp for daily communication. At present, QQ, WeChat and YY are very common. (3) Joining principle: With senior members and a well-built platform, more people will come here slowly, so we must set a certain screening mechanism as a threshold, which can not only ensure the quality, but also make the participants cherish this community, because joining is not easy. ④ Management scale: There must be management after more and more people, otherwise a large number of advertisements and irrigation behaviors will make many people choose to block. Therefore, it is necessary to set up administrators and constantly improve group rules. (3) Output, the third element of the output community, determines the value of the community. All communities have a certain degree of activity at the beginning of their establishment, but if they can't provide value continuously, the activity of the groups will gradually decline and eventually become advertising groups. A community with insufficient value will become a "chicken rib" sooner or later, and group owners and group members will choose to quit or dissolve the group. Some people will join a new "good" group or choose to create a new group. In another case, members of the group do not quit the group and stay in the group. He will see if this group can bring value. If after observing for a period of time, he finds that he doesn't get real effect in the group, and the group can't bring him what he wants at all, he will make trouble in the group (send some advertising messages), because he is no longer in the interface, and he is likely to be kicked out of the group. Sending some advertisements can even recover a little time cost. In order to prevent this from happening, a good community must be able to provide stable service output for group members, which is the value of group members joining and staying in the group. In addition, "output" also measures the output results of group members, and the community is in full bloom. (4) Operation, the fourth element of operating the community determines the life span of the community. It is difficult for a community without operation management to have a long life cycle. In general, we should establish the "four senses" through operation from beginning to end. (1) sense of ceremony: For example, to join the community, you must apply, accept the rules of the group, and accept rewards and punishments for your actions, so as to ensure the standardized operation of the community. 2 sense of participation: for example, through organized discussion and sharing, ensure the quality of the community with something to say, something to do and something to gain. 3 sense of organization: for example, through division of labor, cooperation and implementation. In a certain subject, the combat effectiveness of the community is guaranteed. Sense of belonging: for example, through online and offline mutual assistance and activities, to ensure the cohesion of the community. (5) Replication, the fifth factor in the composition of replication community determines the size of the community. Because the core of the community is emotional destination and value recognition, the larger the community, the greater the possibility of emotional division. It seems that only religion can achieve emotional convergence on a large scale. A community wants to replicate multiple parallel communities to form a huge scale. Before doing so, please think about three questions. ① Question 1: Has the organization been established? We should consider whether we have enough manpower, material resources and financial resources. We should not pay too much attention to the center, but we should not completely lack organization. ② Question 2: Has a core group been established? We should have a certain number of core partners who can participate as seed users of the community and guide the community to develop in a benign direction. ③ Question 3: Has a subculture been formed? It is necessary to form a subculture of communication, such as whether the tone and expression of everyone's chat are consistent? These are the core of community vitality. If you are interested in operation and want to know about operation, you can learn about the course of urban navigation new media and short video operation.