Newstar is about to graduate, just in May 2003, Ma Yun set up a thing called Taobao this month. Newstar just learned to surf the Internet, and spent a lot of money to buy 30 meters of traffic with the most advanced Nokia mobile phone at that time, and gradually loaded it into the 2G "extremely fast" network: Taobao ... e-commerce ... Ma Yun ... selling goods ... online shopping. ...
What the hell is online shopping? How can you sell goods without a shop? Newstar quickly bought another 30m of traffic to understand: What is e-commerce? ... online shopping will replace physical stores? ... is Ma Yun a liar? ...
Finally, Newstar came to the conclusion that I don't know if Ma Yun is a liar, but online goods can really be sold, so I must get involved. ......
Departure: a green leather train ticket, squeezed three buses and finally got on the bus. Destination: Shenzhen! The train goes straight south, just past a hill in the south (please ignore the hardships and pains of making a green leather car). The first job that Newstar was looking for was to be an e-commerce, and the position was relatively low: customer service!
Shopkeeper, did I choose this temptation (in stock)? ..... Do you have an aunt? ..... can you pay for it alive? ..... Do you have a corpse shop? ..... When did you get angry? ..... I bought five pieces at a time. Can I have a tryst (discount)? Dear, bless me (promise) ... I want to kiss you (ask) ... Can I send a child prodigy (Shentong)? ..... I laid an egg (single), will you remarry (price) soon? Come on, if you remarry, I'll pay.
There are always many such novel things when communicating with customers every day, but Newstar feels that customer service is not the core of store operation. Although there are skills, the boss does not pay enough attention to customer service. I didn't even add a chicken leg after saying so many orders. It's really unbalanced to watch the operators serve beer fish and fried chicken every rainy day. ......
In the eyes of every customer service, he is a "transformation god". Newstar thinks he is the highest-level customer service (the strongest king), because he learned a lot of technical terms such as PV, UV, jump rate, customer unit price, repurchase rate, display click and so on in a week. After reading it, Newstar found the boss: boss, let me switch to operation!
The boss didn't say anything, pointing to the three rows of operation books on the bookcase, he said simply, after reading these, we'll discuss the operation again. It is "lucky" to give you a good store now, and you can't win. ......
Niu Shida felt beaten 10000. He thinks that if he can, he must steal the boss's "blue buff" and abuse it. ...
However, it took him three months to finish reading these books, and he also registered a Taobao "grocery store". In his spare time, he started what is now called "taobao guest". At that time, Newstar was (probably) the most skilled in customer service. .......
Transformation: After another three months, the grocery store also improved slightly, and Newstar was eager to find the boss again. The boss flicked the cosmos cigarette in his hand, and his face twisted into a big word "embarrassed", embarrassed, embarrassed, and embarrassed, and his mouth made a slurping sound ... Shh. .........
"Manager Zhang, what do you want to say?"
"Xiao Da, the operation effect of your store is like the breasts of fashion week models."
"How can I put it?"
"A little, although flat (flat)" ......
So, after a year of customer service, I finally got the "stepping stone" of the operation position. ......
Three stores took over at the same time. The store was once run by Ma Yun, the originator of the operation industry (it is said that this name is now worth 400 billion US dollars). After seeing the bad reviews of these stores, Niu Shida knew that the great god is really a great god, and the way of operation is different!
Bad review 1: multicolor premium brushed scarf
[Bad review] This family sells all fakes, which is deceptive!
This is my ex-wife's revenge. You don't have to pay attention to her. She is a crazy woman.
Bad review 2: windproof warm mask
[Bad review] The quality is not very good, and the rubber band around the ears is very tight, which makes the ears a little attractive.
[Reply] Be careful when marrying a daughter-in-law. Your ears are a little soft.
Bad review 3: organic bamboo fiber antibacterial underwear packaging gift box
[Bad review] Why is it a box of underwear?
[Reply] This is a box for packing. Who said there would be underwear in it? Do I have to buy a box with underwear in it? So when you buy underwear, I have to put a penis in it?
There are two bad reviews. After reading it, Newstar found it more difficult to delete than to delete. ......
Bad Review 4: hemorrhoids suppository
[Bad Review]: By the time the goods arrived, my hemorrhoids had healed!
Reply: What a good curative effect. I heard that you bought my medicine, and hemorrhoids are scared out.
Bad review 5: Interesting sounding teddy bear
[Bad review] Not nice, but not nice. The baby doesn't like it at all. There is a black lump on the back of the bear's ass, which seems to have been hit by someone else.
[Reply] Pull the black one away, plug in the 5th battery, and it will ring.
At that time, Newstar was thinking: This operator (Ma Yun) must have a grudge against the boss. Maybe the boss promised him a flip Motorola but failed to deliver it. ......
Running those things: at that time, Newstar was reading data, checking inventory, understanding products and approving artists every day (yes, it was indeed approving artists). Of course, sometimes Newstar will be an artist himself, because when artists are criticized, they always say: If you can do it, you will know that you are blind to bb! Since Newstar drew an earth-shattering product drawing in front of the artist, the artist has been much more obedient since then. ......
Newstar's boss has such a mantra: where did the money I invested go? Burning money can't see sparks? Not as effective as mingbi. (Three Q+ crits! )
Newstar has gradually created several explosions by its own operation, and the boss's mantra seems to have changed a bit: Can a single spark start a prairie fire? Can't it be vigorous? It's only been a month, and I can't even remember my name in love!
Later, Newstar created an explosion group of shops in his own hands, and the key data such as the level, page views and transformation effect of the shops were all red! The boss's mantra has changed again: good! Very good! Very good! It is really special! Burning! Burn again! Stud burning! Burn!
Why are some operations troubled by trivial matters? Because the result is really important! Operations look at data, and bosses look at success stories; The operation looks at the cycle, and the boss looks at the success story; Operation depends on team ability, and the boss looks at successful cases. (incisive)
Entrepreneurship: an operating company like Newstar is destined to create some extraordinary achievements, so after working in this company for three years, in 2006, an e-commerce operating company (also called store hosting) was established with several small partners. At that time, Newstar was deeply loved by his boss, and his first customer was his former boss.
"Boss, why do you trust me so much?"
"Dada, your behavior is very similar to the name of one of my Taobao shops, so I believe you ..."
"Which one?"
"My adult (steady! )"
In those years, e-commerce developed rapidly, and Xinxing's agency operation business was booming. Later, it formed an alliance with Taoshen and Caltex in Shenzhen, known as "Shenzhen Sanjie One", and firmly occupied the leading position in the agency operation industry in South China. By the end of 20 18, Newstar has now operated more than 3,000 stores.
People who step on the tuyere have a low starting point, but they have obtained the position of operating a great god by relying on the strength of learning; Later, relying on the continuous enthusiasm for e-commerce development and its own service concept, it won the title of "Gold Taobao Partner" in the operation industry. Newstar always reviews the experience of starting a business and sums up success as follows: Love keeps me going, and persistence keeps me going. ......