Li Choi Wha truss
Founder of Xiaoyu Huichuan (Beijing) Technology Co., Ltd.
School: Columbia University, USA
Coordinates: China 〡 Beijing.
Industry: customized travel
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Text | Yuanyuan
Figure | Li Choi Wha Truss
Interview | Baihui
Editor | Li
Before the interview, when I saw Li Choi Wha Bo's resume, the word "excellent" immediately came to my mind: I have more than 10 years experience in corporate governance and team management, once worked as an executive in a first-line Internet company, a top management consulting company in the world and a fortune 500 company, and now I am the CEO of Xiaoyu Huichuan (Beijing) Technology Co., Ltd.
These "sparkling" words make people wonder about his experiences and stories. In the afternoon, we met Li Choi Wha Trass by appointment, and in an hour and a half interview, we walked into his entrepreneurial world.
△ MG interview short video
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There are never good students on resumes.
Bao in high school is a very "simple" child-he was born in a good family, and at the age of 18, it seems that neither his study nor his future career is worth worrying about. It was not until he was admitted to a university in Beijing that he felt different for the first time.
Unlike other students who came to the capital with their dreams, Li Choi Wha's universities and majors were not his first choice, but his parents' decisions. "Many years later, you will find that the choices made by others may never be what you want." After leaving the comfort zone, he felt confused and uncertain about the future. After four years in college, Bao became a typical bad student. He didn't even get his degree certificate when he graduated with jet lag.
Not interested in learning, he spent a lot of time doing part-time jobs after class. He likes the job of tutoring very much, because it brings him different feelings outside the campus and books. Through these experiences, he can meet many different people and find his ideal from other people's lives. He was so fascinated by this type of work that when other students were looking for internships in junior year and jobs in senior year, he was still busy with his "career" and missed the graduation season perfectly.
At that time, Li Choi Wha Trass liked to be a part-time bartender, and he even wanted to become a professional bartender after graduation. But the touch of thoughts always happens inadvertently. When he didn't find a job after graduation, he didn't have any experience and awards on his resume, and even he couldn't pass the first round of screening for his favorite company, he seriously asked himself: "Is the result that he likes really what he wants and accepts in the future?"
He gave up his dream of being a bartender and began to look for a job in a down-to-earth way, and had an internship interview with his next classmates. At first, he wanted to do consulting, but consulting is an industry with high threshold. As a fresh graduate, he has no advantage. The next best thing, he found a job close to consulting and went to Nielsen to do market research. After working for five years, Hao ruyuan entered a consulting company.
02
Do what you are interested in in in another way.
"Angels and demons coexist"-Li Choi Wha used this sentence to describe his years of work experience. What people see is that he has won many awards and made many achievements, but few people know that in recent years, he has been fired three times by different bosses and worked overtime until late at night for work. Li Choi Wha Bao started his second thought after graduating and looking for a job: "People should have a period of time to seriously think about what they really want and what it takes to achieve what they want."
20 16 is a very special year for Li Choi Wha Trass. He is confused about his next development. He is a natural person who pursues experience. If he continues to engage in the consulting industry, the direction for the next 20 years seems certain. Such a day is not what he wants, and he is eager to change.
So he gave himself two years, on the one hand, to improve his knowledge, on the other hand, to think about his future life direction. He hopes to jump out of the background of domestic work and have more opportunities to get in touch with advanced international culture and technology. Li Choi Wha told himself that it was time to go back to school. This idea always existed in my mind, but it never really came true.
At Columbia University Business School, Li Choi Wha Bo made excellent friends from all over the world. Their entrepreneurial stories and work experiences are a great encouragement and spur to Li Choi Wha Bo, who is in a confused period. Friends are talking about the growth of the enterprise and exchanging work skills that are not considered humanized.
The change of thinking mode has also become the biggest gain of Li Choi Wha Bo. On the one hand, he jumped out of the circle of ten years' work and saw the wonderful things except customers, projects and business. Among his classmates, there are American soldiers returning from the battlefield in Afghanistan and members of the Saudi royal family. The process of communicating with them in class is also the process of sparks caused by the collision of ideas. During school, he has more time to think, which is also very helpful for his business after graduation.
In fact, as early as 2009, Li Choi Wha Trass started his first venture. For him, who loves traveling, the significance of traveling is to meet people from different parts of the country and even all over the world, so that he can devote himself to the local cultural life during that time.
At that time, I worked in a consulting company and traveled a lot. During his travels again and again, he found that for people who often need to travel, how to maximize their own interests during the trip and how to make frequent travel a pleasure is actually a problem worth thinking about. Based on this idea, he co-founded the first and largest frequent flyer network forum in China, and the active users of the forum increased by 400+ times in 15 months.
Li Choi Wha Trass clearly knows that to be a successful entrepreneur, you need not only technology and capital, but also thinking and humanity. Few entrepreneurs dare to say that they are "top students" and have all kinds of knowledge, but this shortcoming in knowledge reserve does not mean fatal "congenital deficiency", and entrepreneurs can completely overcome it through the efforts of the day after tomorrow.
When he was a consultant, he had a lot of knowledge about technology application, such as helping a traditional bank to complete digital transformation and operation. In these experiences, he realized that big data can empower various industries and bring about changes, which also set the tone for the current entrepreneurial projects.
03
Let everyone have their own exclusive trip.
From travel enthusiasts to practitioners in the tourism industry, Li Choi Wha Trass deeply realized that when you really devote yourself to the industry, many poems and distant places will become problems that you want to solve but can't solve.
For example, the price of goods in the industry is opaque, the price is artificially high, the price difference will flow to inexplicable links, and the price is artificially low, which will greatly reduce the experience of tourists. The tourism industry urgently needs a more transparent market environment, which is why Li Choi Wha Trass chose to start his own entrepreneurial project from the platform-the platform can provide a more open and transparent place for both parties.
"In fact, tourism is still a relatively slow-growing industry. Most of the businesses of major companies stay in people-to-people services, and their operational efficiency and overall efficiency are still relatively low, which also leads to the fact that tourism only looks glamorous, but in fact the operating cost is very high. To solve this problem, on the one hand, both sides should have an efficient trading platform. Artificial intelligence and big data can help us better identify the needs of users, possibly identify the needs of potential users in advance, automatically link the supply-side product library, and design the itinerary they need for customers. Even during the trip, artificial intelligence and big data can handle emergencies well, meet and solve customers' needs, and keep good online contact with customers after the trip.
He said that the original idea of founding Lu Yi Peer was to use technology to change people's lives. He hopes that the power of technology can promote the transformation of business model or try to find opportunities to change the industry.
Li Choi Wha Trass himself has encountered all kinds of problems during his journey. He has been thinking about what most travelers will encounter and what travelers can't solve on their own. Empathy diverged, and Li Choi Wha Trass thought of using his own technology to do something to help others.
"For example, many people may seriously do raiders and arrange the whole journey before traveling. But if you really go out, all kinds of small problems may happen, leading to many plans failure in the future. But I often wonder if there is any way to help people solve this problem. Then big data and artificial intelligence can really empower our ideas. If we only pursue the maximization of individual factors, it is often difficult to become a long-term goal, let alone carry the development of an enterprise. For me, if an enterprise wants to achieve the goal of a century-old shop for a long time, it must have a win-win relationship with society and other enterprises in society, otherwise it will be difficult to survive. For the tourism industry, efforts should be made to create a transparent and efficient trading environment. "
04
Self-cultivation of sustainable entrepreneurs
"Whether in an Internet company or a consulting company, I am an employee. For ordinary employees, it is actually the most important thing to complete the task at hand with good quality and quantity. But as an entrepreneur, the work to be considered is far more than that. "
Nowadays, Li Choi Wha Trass has to face a lot of uncertainties and risks every day, which is unlikely to happen in his previous work experience. How to deal with these uncertainties and how to accept them became the normal state of work and became the first lesson for him to start his own business.
Li Choi Wha Trass's Entrepreneurial Principles
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The weather is fine, prepare for the bad weather.
Prevent possible problems from the source, think more specifically in advance, and always prepare a plan B for yourself. Li Choi Wha said with a smile that cash flow and capital chain may only be a criterion for him to evaluate the company in the past, but when he set up his own company, the most headache for a while was how to pay the employees' salary next month. In this case, he must make decisions more carefully, think about the risks of each decision and minimize the consequences of failure.
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shoulder the responsibility
Li Choi Wha Bo said that when I was in the company, I might think more about how to serve customers well, how to get the approval of my boss and superiors, and how to make the team grow better. But when you really start your own business, many decisions become less easy, because there are more problems to consider.
The employees of every company support you like family and work hard with you for the cause you desire. Because of the same idea, we get together, just like the parents of a big family, and we are responsible for every decision we make.
03
Lifelong learning
As a consultant, Bao has been exposed to many different industries in his daily work. He asks himself to learn new knowledge every day, but this kind of learning is only a little. In order to become a more qualified entrepreneur, he is constantly updating his skills and learning more professional knowledge.
Entrepreneurial teams need different types of talents. For entrepreneurs, it is very important to have certain ability or personal charm to attract companions with "eighteen martial arts" to join your team, especially in the early stage of building a framework. Only when different knowledge collides can an excellent team be forged, and entrepreneurs can quickly fill their own knowledge shortcomings.
"For me, there are still many aspects to learn. Now I am more and more inclined to be a deep learner, because for entrepreneurs, a little knowledge is absolutely impossible. Many times, only with a clear answer can we answer employees' doubts and choose a direction that is more suitable for the company's development. "
05
About ten years.
As the CEO of the founding team, Bao bears greater pressure and responsibility than any previous job, which is difficult to define. No one knows whether his task will become easier or more challenging with the development of the company.
However, no matter how busy he is at work, Bao will release pressure through his hobbies, just as he loves running. In his view, running is very similar to starting a business. There will definitely be a critical point when you start running, and you feel that you don't want to stick to it anymore, but you will slowly bite your teeth and it will pass, and so will the process of starting a business.
At the end of the interview, we asked Li Choi Wha Arbor a question: What do you want to say to yourself in ten years? Unlike many interviewees, he didn't tell us the answer directly, but took us back to 2009 ten years ago. That year, he was fired three times by different bosses and won an international prize in the industry. There is no doubt that it was the most important turning point in his life.
Maybe after ten years, I will meet choices of all sizes, but what Li Choi Wha wants to say to himself remains the same: Know who you are, know what you want, and then do what you want step by step, because Excellence is more than an expression.