The major of strategic management recruits enthusiastic and high-potential students from various backgrounds to train talents for strategic analysis, bank investment and venture capital industries.
Curriculum of strategic management specialty:
Core courses: enterprise strategy, classic cases, competitive advantage (business class), core methods, enterprise financing (accelerated class), enterprise strategy, financial dimension of strategic decision-making (business class), research and writing tools, strategic analysis of negotiation, strategic management accounting (accelerated class), strategic marketing (accelerated class) and strategic implementation (business class).
Elective courses: business analysis and big data, business economy and organization, business model, creativity and innovation, design and management process; From numbers to big data.
From start-up companies to enterprises, sustainable innovative business model, complex global management, management strategy, media strategy, private equity investment strategy, consulting strategy reconstruction, company revival, merger and acquisition strategy, strategic challenges of cultural industries, valuation strategy: from business to intangible assets, rectification within a time limit, Web-based business model.