What are the advantages and specific contents of exhibition brand design?

As a social activity, exhibitions serve all walks of life. Whether it is a professional exhibition or a comprehensive exhibition, its service targets are extensive. This largely determines that in the process of exhibition preparation or brand cultivation, it is inseparable from cooperation with the media, that is, news or advertising needs to be carried out through the media. Through media news or advertisements, we should not only convey the basic information of the exhibition, improve the social visibility of the exhibition, but also make a service commitment to the potential customers of the exhibition. Xiuku This is a sign of confidence. Media news or advertisements, once confirmed by customers at the exhibition site, will have great power in society.

1, the brand is conducive to the rapid occupation of the market for products or services. The brand is formed through long-term cultivation. Once the brand is formed or favored by consumers, it will effectively improve the competitiveness of enterprises in similar products or services, thus putting themselves in a favorable position. Consumers may form special consumption preferences and may form psychological dependence on a certain brand. All these are beneficial to the providers of such goods or services in a favorable position in the competition. According to the survey of the United Nations Industrial Planning Agency, brand-name products, which account for less than 3% of industrial product brands, occupy 40% of the market share, accounting for about 50% of sales.

2. It is an important symbol for consumers to identify and choose the brand of goods or services. This situation greatly facilitates the demand of consumers to buy goods or services, saves time and reduces the possibility of being cheated.