The consulting business of World Union started from 1999, focusing on Shenzhen, Beijing and Shanghai, providing stable and consistent professional services for the government, developers, professional institutions and investment institutions. It is the most reliable partner and intellectual brain bank for customers. World Union Real Estate has always insisted on promoting the sustained and rapid growth of its business with professional services that affect the industry. From 2004 to 2007, the income of consultant planning of World Union ranked first in the same industry in China, with obvious competitive advantages. From 2006 to 2008, the annual compound growth rate of the consulting business income of World Union was 56. 12%, which maintained a rapid growth trend. In 2008, with the adjustment of the national real estate market, the planning business income of World Union consultants was 65.438+0.8 billion yuan, an increase of 654.38+05.654.38+0.7% over the previous year, showing a good ability to resist risks. With its powerful knowledge management platform, systematic innovation ability, forward-looking industry and urban development, and keen grasp of consumer demand, World Union Consulting helps customers face challenges together and achieve success.
Second, professional value.
Core competence-professional resource platform+team;
Core competitiveness-national vision+localization experience+methodology;
Core Quality Assurance-Internal Review Management+External Full Communication
Core talents-more than 500 professional consultants, with an average working experience of more than 5 years, most of whom have related professional backgrounds such as architecture, urban planning, project management and real estate development. First, the property agency of famous brands in China.
Adhering to the core concept of "excavating property value and reducing transaction cost", World Union Agency has established strategic partnership with customers with professional services as the core, which has achieved the leading position in the Pearl River Delta regional market and is committed to building the first brand of property agency in China. With the market operation experience of more than 400 projects, the agency business has gradually formed a "vertically integrated" real estate professional service chain that provides project selection, plot research, feasibility analysis, architectural planning, marketing planning and sales agency for the real estate development process. World Union Real Estate has developed property agency business in key cities such as Shenzhen, Beijing, Shanghai, Guangzhou, Xiamen, Nanjing, Tianjin, Shenyang, Changsha, Xi, Hangzhou, Wuhan and Dalian. In 2008, despite the shrinking transaction volume and falling transaction price in the national real estate market, World Union's agency sales business maintained a growth trend, achieving a business income of 290 million, up 7.8% year-on-year, and maintaining a leading position in the market.
Second, core competitiveness.
National action
Shilian Real Estate not only ensures the unified sharing and scheduling of resources and talents nationwide, but also meets the regional needs of customers through three business centers.
World Union has built a huge knowledge management system to realize real-time nationwide enjoyment and ensure that professionals in any field of World Union Real Estate provide quality services to customers on the same platform:
Planning platform system: the knowledge management system of World Federation's past projects in China. The planning platform includes all kinds of technical precipitation, experience summary, research report, case summary and project report materials;
Basic database: the information management system of new urban buildings, which comprehensively covers the basic data, planning data, apartment type data, price changes and other important information of each new project. The new buildings managed by the system have covered major cities in China;
Sales management system: real-time dynamic tracking of project sales progress, early warning of possible problems or risks, so as to prevent and deal with them in time.
Specialized division of labor, forging core professional team
China's real estate market is in a period of rapid development, and customers' demands are diversified. In order to meet the individual needs of customers, the World Federation adopts the business division system operation mode and implements professional line management.
High value end-customer channel
The agent sales management system of World Union has accumulated hundreds of thousands of pieces of information, such as trading customers and purchase intention customers. First, the market brand
With the practice of market segmentation strategy of "luxury experts", we have accumulated rich medium and high-end customer resources, service experience and brand value; In line with market changes and the development of the enterprise itself, we aim at the mainstream real estate market, integrate the service chain and regional resources of consultants and agents of the World Federation, and provide innovative marketing services such as two-level linkage, cross-regional customer channel penetration marketing, post-solution, overall leasing/investment promotion of commercial properties for terminal owners and industry institutional customers with the positioning of "luxury house experts".
Second, the channel value.
Stores-Stores realize seamless coverage of high-end communities and commercial properties in Shenzhen;
Team-through the management culture and effective mechanism of teamwork, realize the stable sharing of resources between the team and the store;
Customers-World Bank has more than 200,000 customers, 200,000 customers, with mid-to high-end customers accounting for nearly 50%, and repeat customers are mainly high-end customers.
Third, value-added services.
Professional information-presenting real-time professional information and analysis such as "Monitoring Index of Regular Volume-Price Relationship in Real Estate Transactions" and "World Bank Watch" to customers in the form of electronic publications (electronic weekly);
Integrate relevant industrial chains (banking, mortgage, guarantee, insurance and other financial services institutions, home improvement institutions, brand car dealers, etc.). ), build an overall lifestyle service alliance with home ownership and housing as the core, and add value to customers.