Why does Chewutong focus on small cars? The reason for this is the following：
First, the maneuverability of the car is stronger. GPS service is different from mobile phone service. Mobile phones can be used in your pocket, but GPS service is different. Every GPS service needs to be installed, so there are requirements for the construction site. For small vehicles, the requirements for installation sites are relatively low. The cart is different, and the installation site must be considered before installation. For taxis and vehicles of group users, they are basically short-distance running in the city. Therefore, it is relatively simple to assemble vehicles and install equipment, and it is also difficult to organize construction for large vehicles to run long-distance transportation. On the other hand, in terms of maintenance, the operability of small cars is also greater than that of large cars or trucks.
Second, the taxi industry can accelerate the expansion of mobile group business. The rental industry is the earliest industry in which GPS equipment entered, and the demand for GPS is relatively strong. On the other hand, as a business card of the city, local government departments require taxis to be equipped with GPS. Last year, several taxi strikes also made the transportation department pay close attention to the daily dynamics of taxis. Therefore, whether the taxi industry needs to install GPS or not is the hope of transportation departments at all levels, which will make it easier to expand business and help mobile companies increase the number of group customers.
Third, taxi drivers need voice service. Taxi drivers often call each other through GPS. China Mobile, which started as a voice service, will naturally not give up this market. After all, voice service is the strength of mobile. Mobile can also gain new business growth points through this demand. The business operation mode of Chewutong is: firstly, the account manager of Chewutong contacts the group customers. If the group customers have access intention, they will choose the corresponding manufacturer according to the GPS vehicle terminal provided by the official mobile train service, and at the same time choose the package type provided by the mobile, pay the network access fee and equipment fee, contact the manufacturer to load the car, and connect the equipment to the train service platform. If the manufacturer cooperates with the mobile SI locally, the SI will complete the loading and after-sales service, otherwise the manufacturer will install and be responsible for the service. After installation by the manufacturer, the equipment money will be returned by China Mobile.
For terminal equipment, mobile also adopts the way of amortization of service fee, that is, you can get the equipment by paying a certain service fee every month for a certain period of time, similar to the way of paying the phone bill to send the mobile phone. Train service will have a certain impact on traditional GPS operators, especially small and medium-sized GPS operators. Whether it is service content or service quality, Chewutong is much better than small and medium-sized GPS operators. At the same time, in terms of tariff policy, the advantages of mobile are also very obvious. More importantly, the brand appeal of mobile, the strength of mobile, the stability of enterprises, and the same service content, customers are more willing to choose to cooperate with large enterprises like China Mobile.
To be sure, mobile will not carve up the whole GPS monitoring market in the short term. According to the current trend, mobile will not monopolize the GPS industry, but the orders will not be too few, and traditional GPS operators still have some living space. After all, traditional GPS operators have been in business for many years, and they are familiar with the industry and have rich experience. In terms of industry operation, traditional GPS operators still have advantages. Take Shenzhen SEG as an example, there are nearly 30 branches in China, and its popularity in the industry market is also very high. After nearly 10 years of tempering, we have rich industry experience and accumulated certain customer resources. In the regional market, different GPS operators have their own advantageous resources. For example, in the taxi industry, Beijing has Qihua, which is mainly engaged in taxi GPS business. At present, there are tens of thousands of taxis, and both Johnson & Johnson and Volkswagen in Shanghai have their own GPS dispatching centers, specializing in taxi GPS dispatching and bus dispatching. Others, such as Tianze Company in Jiangsu, have branches in the whole province and even in Shanghai, such as Shandong Jiutong, which has a very good business development in Shandong, such as Zhejiang Xingruan, which has also been very successful in the Zhejiang market. The well-known GPS operators in Guangdong Province include Shenzhen Seg, Hangsheng Navigation, Aerospace Star Network, Latitude and Latitude Navigation, etc., which have certain influence in the local area.
Therefore, in terms of small and medium-sized group customers, mobile will have a certain impact on traditional small and medium-sized GPS operators, but there is a certain gap between mobile and traditional GPS operators in terms of experience, mechanism and resources for large and super-large group customers who need to build their own dispatching centers. Chewutong promotes the standardization of communication protocols.
Because of the brand appeal of Chewutong, GPS equipment manufacturers, regardless of size, are very willing to cooperate with Mobile and access the platform of Chewutong through mobile testing. Therefore, the communication protocols, access platforms and standards of GPS products in various industries are unified within the framework of Chewutong. At present, the GPS industry standard only puts forward the standard of product function and performance, but not the standard of communication protocol. Therefore, different enterprises have different communication protocols. Once they want to access other companies' platforms, one party must modify the communication protocol to operate normally. This problem has plagued the GPS industry for many years, and the communication protocols between enterprises are confidential, which seriously affects the development of the industry and the industrialization process of the industry. Although the communication protocol used by Chewutong is only aimed at the platform of Chewutong, it has not been officially recognized, but GPS enterprises have no industry authorities. As long as Chewutong can bring more orders to GPS manufacturers, it is only a matter of time before the communication protocol of Chewutong becomes the standard. After all, the communication protocol of Chewutong has been tested for a long time, which proves its standardization and rationality. In fact, for GPS companies, as long as they cooperate with Chewutong, the newly developed products do not need to customize the communication protocol, and the equipment can be developed directly according to the communication protocol of Chewutong, which not only saves the time for formulating the protocol, but also shortens the research and development process. In this way, enterprises can focus on product innovation and improve product quality and performance.
Chewutong promotes the standardized development of the industry.
The appearance of Chewutong can basically clarify the future direction of GPS operation, and make it clear that group users and industry customers are the main customers of GPS operators. Unified communication protocol, unified access platform, unified GPS product standards in various industries, and unified service for enterprises have played a certain role in promoting the stability, reliability and timeliness of products, and also ensured the interests of customers.
The concept of Chewutong is unified access and separate services. Although some transportation enterprises have built their own GPS monitoring platform, the application effect is very poor. On the one hand, the function and performance of the platform can not meet the needs of customers. On the other hand, transportation enterprises are unfamiliar with GPS technology and lack of maintenance experience, which leads to poor stability and low utilization rate of the platform. In addition, due to the inexperience in the selection of vehicle-mounted terminals, the high repair rate and unreliability of vehicle-mounted terminals also lead customers to lose confidence in GPS and affect the use of equipment. At the same time, due to the high cost of self-built GPS platform, high maintenance cost and high construction cost. After choosing Chewutong, enterprises do not need to build their own platforms, professional technicians or invest a lot of money at one time. However, the choice of mobile terminal is to ensure the quality of products and the stability and reliability of the platform.
Chewutong restricts the innovation of enterprises to a certain extent.
As mentioned above, due to the brand appeal of Chewutong, domestic mainstream GPS equipment suppliers are cooperating with Mobile, and even focus on the platform of Chewutong in order to get more orders. In order to cooperate with mobile, enterprises give up innovation. On the other hand, due to the influence of mobile in the communication industry, many GPS equipment suppliers have always believed that mobile can lead the development direction of GPS and are willing to follow the idea of mobile. Mobile is indeed a very powerful enterprise, but it is still a new force in the GPS industry, and it may not be able to grasp the development direction of the GPS industry because it is unfamiliar with the automobile industry and transportation industry. From this perspective, Chewutong restricts the innovation of enterprises to a certain extent.