1, title
The title is the first point of the copy. The quality of the title directly leads to the question whether the customer is interested in copywriting. Write a title casually, such as "Loader Scale". What information can this title bring to readers? To tell the truth, except for a product name, there is really little information, so when writing a title, you must pay attention to three points:
First, attract the reader's attention, attractive, who will read your article?
B, convey complete information, in a word, the information you want to express must be complete, otherwise the reader will not know what you mean.
C, guide readers to read the following information, the title can't attract readers, who will calm down and read your article?
2. Format
The format of the article is concise and clear:
A, don't write too long paragraphs, generally about 150 words, too long, easy to cause visual fatigue.
B, try to use subheadings, such as 123 in my article, and use general subheadings.
C, try to use some lists or points alone, and the points can be summarized at a glance.
Step 3 talk
Words are mainly reflected in words, and the requirements for words are generally concise and vivid, with initiative and positive and pleasant emotions. That's why when I was writing a post, everyone told me why I shouldn't write offensive vocabulary information, such as customer rogue! Your emotions should be controlled moderately! Generally speaking, there is a difference between large enterprise websites and small and medium-sized enterprise websites!
Websites of large enterprises: Websites are often not based on online marketing. The website pays more attention to the brand image and speaking position of an enterprise, which represents an enterprise, not just a customer!
Small and medium-sized enterprise websites: websites often aim at online marketing. The website pays more attention to letting customers take out their wallets, so be friendly and don't cause customers to resent it.
4. Benefits
A good copy should consider clearly what benefits can be brought to users by writing this article. For example, I wrote this article "Twelve Reasons for Buying Dacheng Loader Scale". Customers want to buy Dacheng Loader Scale, so they will think of Dacheng Loader Scale for various reasons, which makes customers have to choose Dacheng products. This is also the main reason why many network marketers think from the user's point of view and why they want to increase the customer experience!
Here I summed up some small points myself:
A try to choose "you" as a nickname, and say less about "me, us and our products". It's no use talking too much about these polite words, and I don't live very well in this place. I have to pay attention in the future.
B, according to the function of benefits, such as Dacheng manufacturers pay attention to the quality of details, small details reflect the manufacturer's intention. I can state separately which details are special, which can help manufacturers reflect the quality of a good product. For example, the rolling wire of the loader scale is tied with imported special rolling wire, which avoids the high temperature and cold environment, and so on. Please allow me to make an advertisement here!
5. Emotion
The writing of product copy should directly appeal to emotion. For example, the purpose of writing this article is to guide customers to believe my products and buy my products, so I want to reflect it in the article, so that readers can know that this article is to arouse customers' "I want to buy" "I need to read the article", so as to achieve customers' desire to buy. For example, my product has a huge memory, just like the hard disk of our computer. The larger the capacity, the more data is stored and the longer the information is retained. The storage on the market is only 100t, while our Dacheng products have 500t storage information, which can store 3,000 pieces of data. Is to visualize the benefits of the product, the better the better, and make customers feel that they have bought your product, even if they sit by the sea every day.
6. Numbers
Why do you say numbers? Because speaking with numbers and using accurate numbers as much as possible is more effective and conducive to convincing products, such as "using our loader scale products can save you 30% of the cost, not to say that using our products can save you a lot of costs". Accurate figures are more convincing!
Advantages of speaking with numbers:
First, get authenticity, improve your confidence and the authenticity of the manufacturer, there is no false information.
B, prove the serious attitude of the enterprise, be responsible for its own website, that is, be responsible for customers.
7. Call to action
After writing the copy, you should give the reader a clear hint, and it is also a clear hint for the next purchase! For example: "click to buy", "confirm to buy", "click to consult" and so on, so I won't say much here. People who maintain the website should be more clear!