Analysis:
Mobile informatization takes enterprise short message as the breakthrough point.
The clock of the years points to 2006, and a new management term "mobile informatization" appeared on the Internet and various seminars. Ceos and CIOs of many enterprises often discuss how to make their management software work. What exactly is "mobile informatization"? What is the magic of "mobile informatization" becoming the dream pursued by many business leaders in 2006? How will the grand and lofty "mobile informatization" be well implemented?
Vision of mobile informatization
Mobile informatization refers to the application of mobile communication technology in the field of informatization, or the extension of the traditional informatization scheme under the wired network environment in enterprises to the wireless network environment, thus helping enterprise management software to meet the needs of enterprise management anytime and anywhere.
After more than ten years' development, the informatization of Chinese enterprises is relatively mature. Enterprise OA, ERP, CRM and other management software have made great contributions to the development of more standardized and advanced management mode for China enterprises. In the current situation of economic globalization, single organizational form and layout of enterprises, increasing mobility of business personnel and deepening business points, it is difficult for a fixed working environment and management system to meet and support the rapid operation of the whole business system. How to find a mobile working mode and seamlessly connect with the company's internal management system has become the key for enterprises to win in the fierce competition.
With the gradual evolution and transition of mobile communication network to 3G and the improvement of wireless network bandwidth, products under mobile communication technology are increasingly abundant, and the organic combination of mobile communication technology and wired network can meet the above needs of enterprises. With the mobility and rapidity of mobile communication network, enterprise OA can be extended from wired network to wireless network environment. Logistics companies can use GPS and SMS technology to realize real-time tracking and real-time query of goods, truly realize the integration of office management of enterprise management software at any time, anywhere and with you, and let enterprise software take off.
With the help of China's rapid enterprise informatization achievements in the past ten years, the huge market opportunities contained in the enterprise's demand for mobile informatization will be transformed into realistic profitable business.
Seeing such an attractive market space, China Mobile has changed from a "mobile communication expert" to a "mobile information expert" since 2006, and China Telecom has changed from a "basic operation service provider" to a "comprehensive information service provider", sparing no effort to promote its business office products. At the press conference of "The First Information Application Innovation Design Competition of China Mobile Guangzhou Branch" held in Guangzhou in mid-June, 2006, UFIDA, Kingdee and other traditional management software companies appeared in the venue and made a high-profile March into mobile informatization.
Start with corporate SMS.
However, how to find a suitable entry point for mobile informatization has become the next complicated problem.
For a long time, management software based on wired network environment and communication technology products based on wireless network do not interfere with each other and coexist in the enterprise market.
Before 2006, OA, ERP, CRM and other information management systems were popular, and big-name software companies such as UFIDA and Kingdee accounted for half of enterprise management software. In recent years, the application of short messages based on wireless network and mobile communication technology in enterprises is also in full swing. After several years of market expansion, enterprise short message service providers, represented by China short message, have accumulated more than 80,000 enterprise users, providing users in different industries with the lowest-level enterprise short message service with great demand.
In the "fixed" enterprise information value chain, the relationship between "system integrator+hardware company+enterprise" is very strong, and after the transformation from enterprise information to mobile information, it is indispensable to add mobile operators or virtual operator in the value chain. Because each mobile operator can only operate its own network, virtual operator, which legally operates "three networks in one", often plays a more important role.
Mobile information is imperative, and the leap-forward mobile communication technology must find "Bole" to become a "swift horse". Combining the mobility, personalization and real-time of mobile communication with enterprise operation management to realize the application of office information anytime and anywhere will quickly drive the pace of enterprise development. By then, enterprise management software will also give birth to the wings of informationization and shoulder the mission of improving enterprise management. The movie "A bowl of millet, a rifle" will only be black and white, and the movie "A wireless mobile network, a management software" will be red, orange, yellow, green, cyan, blue and purple. We are convinced that mobile informatization will fly further and higher.
As for the short message that has already rushed to the front line of China Mobile Informatization, because of the short message culture that China people are used to, it is undoubtedly one of the flag bearers who hope to hold high the banner of China Mobile Informatization. We wish the "small size" of SMS "great wisdom" in the future.