Website operation management scheme (1)
Chapter I General Principles
Article 1 In order to strengthen the management of the portal website of the municipal government (hereinafter referred to as the portal website) and ensure the efficient and safe operation of the portal website, these Provisions are formulated in accordance with the Interim Provisions on the Administration of International Networking of Computer Information Networks in People's Republic of China (PRC), the Measures for the Administration of Internet Information Services in the State Council (the State Council Order No.292) and other relevant provisions, and in combination with the actual situation of Cixi City.
Article 2 Portal websites mentioned in these Provisions include the main website of the municipal government (hereinafter referred to as the main website) and sub-websites of towns (streets) and departments (hereinafter referred to as sub-websites), and refer to a group of websites established by the Cixi Municipal Government on the Internet.
Article 3 The portal website is a large-scale government portal website that the Cixi Municipal Government publishes all kinds of government information in a unified way and provides people at home and abroad with online related affairs. It is a window to show the overall image of Cixi, and it is also a bridge and link for the government to contact and serve the masses in the information age.
The portal website is physically isolated from the municipal government intranet.
Chapter II Organizational Structure
Article 4 The portal website is hosted by Cixi Municipal People's Government, and the office of Cixi Municipal People's Government is responsible for the planning, guidance, coordination and management of portal website construction.
Article 5 Cixi Information Center, under the leadership of the general office of the municipal government, is responsible for the construction, operation and management of the main website, and carries out business guidance and operation supervision on the construction of sub-websites of various units.
Article 6 Each unit shall make it clear that the corresponding work department is responsible for the daily management of its own sub-website (including the collection, collation, review, update and daily maintenance of its own online content), determine a competent leader to be responsible for the management of the sub-website, and determine a special person to be responsible for contacting the management center.
All units shall promptly report the list of competent leaders and contacts and related changes to the Municipal Information Center.
Seventh staff engaged in the operation, maintenance and management of portal websites must have certain professional and technical qualities, and regularly receive relevant training and guidance organized by the Municipal Information Center.
Chapter III Website Construction
Eighth portal construction should adhere to the principle of demand-oriented, application to promote development, proceed from reality, highlight key points, reflect characteristics, and standardize operations.
Article 9 The principles of portal website construction are: unified planning, collaborative construction, hierarchical management and resource sharing.
Article 10 The main website and sub-websites shall be under unified management.
Article 11 Sub-websites of each department should rely on the network resources of the main website, and can be built by renting the virtual space of the main website and generating templates, so as to facilitate resource integration and save investment; Individual departments with large application scale can build their own according to the requirements of relevant specifications.
Chapter IV Information Management
Twelfth portals mainly provide six categories of information: government affairs, news, business, consulting, historical materials and public services.
Thirteenth according to the national "Internet information service management measures", the portal website should establish a standardized information collection, review, release and update mechanism.
The implementation of information audit system, unaudited information shall not be published on the Internet.
Fourteenth portals should pay attention to the timeliness, accuracy, authority and integrity of online information.
Fifteenth units should do a good job in online government affairs disclosure, timely release and update on the main website of the municipal government, and should include the following types of information:
(1) Information of departments, institutions and personnel;
(two) the administrative examination and approval process, form download and related policy answers;
(3) Various service guides and service information for the public;
(4) Various policies and normative documents;
(five) all kinds of government information, such as government dynamics, announcements, notices, publicity and convenience notices, which are open to the news media;
(6) Special information and other contents required by the portal website.
To publish the above information in the form of database, it must be unified on the database platform of the main website, which provides a unified loading platform, and all departments are responsible for loading and maintaining it.
Sixteenth units to develop and design the online service system, realize the unified acceptance and feedback on the portal website.
Seventeenth units should update the information content of the sub-website, and the homepage information should be updated at least 1 time every five working days.
Chapter V Mailbox Management
Article 18 An e-mail box is a special e-mail box for official communication between government organs and their subordinate institutions and public servants, and for external performance of official duties.
Towns (streets), departments, directly affiliated units undertaking administrative functions and their subordinate offices are equipped with unit mailboxes, and public servants are equipped with personal mailboxes.
The establishment, maintenance and cancellation of e-mail are managed by the Municipal Information Center.
Article 19 Each unit shall designate a special person to manage the application, issuance, cancellation, modification and release of e-mails of its internal institutions and personnel, so as to ensure that e-mails correspond to internal institutions and personnel one by one.
Twentieth units should be responsible for the management and maintenance of their own official e-mail, timely send and receive all kinds of e-mail.
Twenty-first units should promptly announce their e-mail addresses and personal e-mail addresses to the public through appropriate channels, and the e-mail addresses should be marked in a prominent position in related media or articles such as sub-websites, business cards and address books that are in contact with the outside world.
Twenty-second city information center shall safeguard the privacy rights of users.
Unless otherwise stipulated by laws and regulations, system administrators and mailbox administrators shall not disclose any personal data of users, nor shall they open users' mailboxes without permission.
Chapter VI Operation and Maintenance
Twenty-third according to the relevant provisions of the Interim Measures for the Administration of Internet Domain Name Registration in China, the domain name management of the municipal government portal website follows the following specifications:
(1) The domain name of the main website is cixi.gov.cn, representing the state administrative organs of Cixi;
(2) The domain name of each unit's sub-site is assigned by the Municipal Information Center as □□□.cixi.gov.cn, where □□□ is the combination of pinyin names or English name prefixes of each unit.
Article 24 The operation and maintenance of the sub-websites of each unit shall comply with the following provisions:
(a) the use of virtual host mode, the safe operation of the website and network management by the municipal information center is responsible for the unified, each unit is responsible for the organization, editing, uploading and publishing of information.
All units should regularly check the operation of the website and contact the Municipal Information Center in time when problems are found.
(two) the use of local management, each unit shall set up a sub site management personnel, responsible for the safe operation of the sub site of the unit.
City information center should regularly monitor the sub-websites of various departments, and notify all units in time when problems are found.
Chapter VII Website Security
Twenty-fifth units should enhance the awareness of website security, and establish and improve the network information security leading organization and various management systems in accordance with the Measures for the Administration of Computer Information Network International Networking Security Protection.
Twenty-sixth units should be responsible for the implementation of the unit information upload, and keep the user name and password of the unit.
If it is lost, it should inform the municipal government information center in time to ensure the safe operation of the website.
Twenty-seventh units should strengthen the application of security technology and means in website construction, real-time monitor the security of information systems, and strengthen the security of operating systems, database systems and application systems.
Twenty-eighth units should limit the content of online information in accordance with the relevant state laws and regulations on confidentiality.
The following information shall not be published online:
(1) Information involving state secrets;
(2) Sensitive information about political and foreign affairs;
(3) Various economic, scientific, social and other information and statistical data that should not be made public;
(four) the internal affairs of each unit;
(five) other information that is not suitable for surfing the Internet.
If the government information is not disclosed as required, causing serious consequences, the administrative responsibility of the person in charge and the person directly responsible will be investigated.
Twenty-ninth units shall, in accordance with the Measures for the Administration of Internet Information Services and the Regulations on the Administration of Internet Bulletin Board Services, strengthen the supervision of online interactive content to ensure information security.
Chapter VIII Supervision and Evaluation
Thirtieth units shall take the construction and maintenance of websites and the timely update of online content as the basis for assessing network administrators.
Thirty-first municipal government offices shall praise or criticize the main website of the municipal government according to the construction and maintenance of websites of various units.
Thirty-second municipal government office regularly organizes the selection of excellent construction units on the website and publishes the selection results on the main website of the municipal government.
Chapter IX Supplementary Provisions
Thirty-third measures shall be interpreted by the Municipal Information Center and implemented as of the date of promulgation.
Website Operation Management Scheme (2)
Xi 'an Catering Network is positioned as a service entrance, so I think we should treat two types of customers differently in the process of promoting and operating the website in the early stage:
First, the marketing model for netizens
In the final analysis, our website is for profit.
Merchants are interested in the promotion of their own websites. Of course, the greater the intensity and breadth of publicity, the better.
Only in this way will they be willing to put advertisements on our website.
The most important and obvious measure of publicity is the number of visits.
Therefore, our urgent task at present should be to find ways to increase our visits.
To achieve this goal, the most effective and direct way is to make the content of our website more colorful, so that netizens can remember our website and think of going to our website when they want to eat and drink.
Of course, to achieve this effect, we must do a lot of investigation work, adjust the principles and policies in time according to the needs of tourists, and gradually reach a tacit understanding with tourists.
This will be the most important point in website promotion.
If you want to develop netizens from ordinary temporary tourists into long-term loyal fans, you can take some incentive ways, such as planning and organizing promotional activities such as vouchers and coupons in some restaurants, and firmly contain tourists in the most direct way.
Second, facing the marketing mode of the merchants.
The most direct criterion to test whether our website is doing well is whether the business volume has improved, that is to say, how many benefits have been created.
As far as marketing mode is concerned, it should be carried out from two aspects:
1, direct advertising fee.
This is also the most common way, that is, publishing publicity information in the form of consultation to provide a platform for merchants to display. After the merchants get the benefits, we charge a certain fee from them.
2. Indirect intermediary costs.
We can reach an agreement with the merchants to introduce customers to them; Customers can also book services through us. We build a communication bridge between merchants and customers, and charge a certain percentage of fees appropriately.
In this process, we should try our best to let customers and businesses contact us, which requires the full cooperation of all personnel, especially business personnel.
Of course, in addition to the second, we can also expand other sales models, which should be accumulated in the course of work.
No matter how perfect the plan is, there will always be unexpected problems in practical application. What is said here is only a preliminary plan. If new problems are encountered in the work process, they should be revised and improved in time.