36Kr(36Kr.com) is the leading new technology media in China. It was established on July 20 1 1. 36Kr started from the venture capital media, which is the mainstream, authoritative and influential new commercial media in China. Its parent company (Beijing Shelley Zhucheng Financial Information Service Co., Ltd.) takes 36Kr as the core, and successively launches krypton space and venture capital business around entrepreneurial services.
As a comprehensive service group for scientific and technological innovation and entrepreneurship, it owns a new commercial media-36kr Media, a joint office space-Krypton Space, and a financial data provider in the primary market-Whale Zhun. 36Kr Group solves the problems of "difficulty in exposure, difficulty in office and difficulty in financing" for small and medium-sized scientific and technological innovative enterprises, and provides services including media exposure, office space and related supporting services, and financing docking.
36Kr Group also provides financial information services for financial institutions and non-financial institutions serving small and medium-sized enterprises.
Profit model of 36Kr:
36Kr's current business mainly includes enterprise value-added services, online advertising and subscription services.
1. Online advertising is a traditional business model of the media. With the influence of high-quality content, 36Kr's online advertising revenue has been relatively stable, and now it has become its ammunition depot, providing financial support for it to explore more new businesses.
2. Enterprise value-added service is the fastest-growing and most potential business of 36Kr in recent years, including integrated marketing, offline docking activities, innovative consulting, etc.
3.36Kr's third business is subscription service, because it is mainly aimed at B-end users, and its main advantages are high unit price and high customer stickiness.